The document discusses user involvement in innovation processes. It outlines who can be involved as users, including actual users, potential users, lead users, customers, and voluntary contributors. Users can be involved in various ways depending on the goal. Key motivations for users to participate include learning, entertainment, being the first to test innovations, status, and contributing to society. The document identifies three main motives for involving users: economic benefits like developing the right innovation and increasing willingness to buy; social benefits like strengthening understanding between developers and users; and ethical reasons like giving people influence over their own lives.

10. Questions?