This document summarizes recent statistics and updates for various social media platforms. It notes that as of January 2015, Facebook had 890 million daily active users and 500 million tweets are sent per day. It then provides details on recent updates to features on Facebook, Twitter, and Instagram, including new ways to pin tweets, see more engaging content, and allow direct messages from non-followers on Twitter. The document also introduces live streaming video apps Periscope and Meerkat.

1. Social Media
2015
May 2015

2. • Social Media stats update
• Updates/new features
• Newer platforms

3. Stats Update

4. 890 million
active daily users as of Jan
2015 on Facebook
500 million
tweets each day
(Jan 2015)
Half of
YouTube
views are on
mobile devices

5. 40 thousand
likes as of May 20 2015
on Facebook
37 thousand
followers on Twitter
(May 20 2015)
8,000
followers on
Instagram

6. Facebook Updates

7. Calls to action
• Call-to-action buttons link to any destination on or off Facebook
• Can select from a group of call-to-action buttons: book now, contact
us, sign up, watch video, use app, play game, shop now

8. Posts to Page
- Located in the left hand column of the page
- Having them in a more visible place makes it
much easier to spot new posts by others
- Can rearrange the order (drag & drop)
- Need to regularly remove spam

9. Timeline image: 1200 x 900, Max upload size 1200 x 1200
- For best results, upload an RGB JPG file less than 100KB
- Images with a logo or text may be best as a PNG file
Images

10. Horizontal & square images work best

11. Pablo: Great tool for creating quick images with text; can use
stock images or load your own
Canva.com is another option

13. Adjust the size of your images on your websites/blogs/stories.
Make them at least 540 pixels wide so they will look good on Facebook
when they’re shared.
Link Tips

14. Twitter Updates

15. Twitter Profile Design
Header
photo:
1,500
x
500
(3:1)
-­‐
Max
file
size
of
10MB
Profile
Photo:
400
x
400
(displays
at
200
x
200)
-­‐
Max
file
size
100KB
For
both
use
JPG,
GIF,
or
PNG

16. -­‐ Keep
a
buffer
or
“safe”
zone
of
55px
at
the
top
and
boLom
of
the
graphic
-­‐ Keep
important
key
items
like
logos,
phone
numbers
or
website
urls
away
from
the
edges

17. In-­‐stream
photo:
1024
x
512
(2:1)
-­‐ Max
file
size
of
5MB
for
photos
&
3MB
for
animated
GIFS
-­‐ When
adding
text
to
images,
make
sure
that
all
of
your
text
has
a
40-­‐pixel
buffer
on
either
side
and
a
10-­‐pixel
buffer
on
the
boLom
Twitter Images

19. Pin one of your Tweets to
the top of your page, so
it’s easy for your followers
to see
Pinned Tweets

20. Tweets that have received
more engagement will
appear slightly larger, so your
best content is easy to find.
Best Tweets

21. Embeds the tweet within
the message, rather than
simply adding text
Can add an additional
116 characters alongside
the original text
Revamped Quote Tweet

22. • Changes
• Receive DMs from anyone, even if you don’t follow them (need to
adjust your Twitter settings under‘Security’)
• People can DM you with details that they don’t feel comfortable
posting publicly
• Keeps complaints private
• Reply to anyone who sends you a DM, regardless of whether or not
that person follows you
Direct Messages

23. Instagram

24. Student Content

25. Student Content

26. Seasons at Queen’s

27. Kingston Content

29. ‘New’ Kids On The Block

30. • Launched Sep 2011
• Showcase your everyday experiences;
represents real life by“telling it like it is”
• Can watch one time (up to 10 seconds)
and it is gone forever
• Text, pictures, video, finger drawing
• Sequential in format, each clip is put one
after the other (pic, video) consumed in
sequence
100 million
users on Snapchat
• My Story launched Oct 2013
• Stories - anyone can follow a story
without you having to follow them
back
• Let students know about events,
visual tours of campus, open houses,
resume tips from Career Services,
dining specials of the day

31. - Users can share intimate or
newsworthy live events with the
world
- Both apps let users quickly begin
sharing video instantly
Live streaming video apps

32. Periscope:
- Launched by Twitter in March 2015
- Owned by Twitter (who is focusing more on video
content; also owns Vine)
- Videos aren't integrated directly into Twitter, you
have to install the app
- Lets users stream footage to their followers
- Viewers can comment and send "hearts" to the
streamer.
- The footage can be replayed later (for up to 24
hours) — a key difference to Meerkat, where the
footage is gone for good once the stream is over
Livestreaming video apps

33. Meerkat:
- Launched at the end of Feb 2015
- Twitter has limited Meerkat but they are
doing ongoing updates to combat this
- Users can save streams to their phones
- People can respond or comment on your
video in the form of Twitter replies
- Can schedule streams
- Everyone can watch on the web
Live streaming video apps

34.
Questions?