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Anna Dahlström
founder byflock
www.annadahlstrom.com
annadahlstrom
NewYork, October 7 2013
DESIGNING FOR MULTIPLE DEVICES
www.flickr.com/photos/dahlstroms/4411448782/
I’m Anna
IA & UX DESIGNER | FREELANCE SINCE 2011
SWEDISH | IN LONDON SINCE 2006
This is the bridge between Sweden & Denmark
AGENDA
1. DEVICE USAGE & PATTERNS
2. IMPLICATIONS FOR UX &
DESIGNTHINKING
3. BESPOKE MOBILE SITE vs.
RESPONSIVE vs.AN APP
4. RESPONSIVE
5. APPS
6. PRACTICE
7. SUMMARY
8. Q & A
www.flickr.com/photos/publicenergy/1846375599
1. FIRST UP...
DEVICE USAGE &
PATTERNS
http://desktopwallpaper-s.com/19-Computers/-/Future/
DEVICE: a thing defined for a specific
purpose or task & which can connect
to the internet
http://desktopwallpaper-s.com/19-Computers/-/Future/
THE FOCUS OFTODAY
SMARTPHONES | DESKTOP (TABLETS) - iOS & ANDROID
www.flickr.com/photos/hlkljgk/5764422581
For every human that enters the world,
five mobile devices are created*
* Source: http://blogs.windows.com/ie/b/ie/archive/2013/07/17/the-companion-web-the-internet-and-how-we-use-it-is-evolving.aspx
www.flickr.com/photos/nasamarshall/6289116940
In 2009 1% of global internet traffic came
from mobiles. By the end of 2012 it had risen
to13% and by 2015 it’s expected to be
above 50%.*
* Source: www.forbes.com/sites/parmyolson/2012/12/04/5-eye-opening-stats-that-show-the-world-is-going-mobile
www.flickr.com/photos/jayfresh/3388253576/
41% of emails are now opened on mobile
devices *
* Source: http://econsultancy.com/uk/blog/62268-41-of-email-is-now-opened-on-mobile-devices
www.flickr.com/photos/jorgeq82/4732700819
The average person looks at their phone
150 times a day.*
* Source: www.textually.org/textually/archives/2012/02/030229.htm
www.flickr.com/photos/exlibris/2552107635
40% of people use their phone in the
bathroom*
* Source: http://www.lukew.com/ff/entry.asp?1500
www.flickr.com/photos/yahnyahn/2996454839
” The best computer is
the one you have with
you when you want
something done. “
- JACOB NIELSEN
MOBILE DEVICES ARE
USED ANYWHERE
& EVERYWHERE
USAGE PATTERNS
ACROSS DEVICES
www.flickr.com/photos/brandoncwarren/4236278556
“...as devices become
more mobile, it’s not
only changing where
we read, but when. ”
- POCKET (formerly Read it Later)
www.flickr.com/photos/brandoncwarren/4236278556
POCKET’S STATS
- DESKTOP
Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read
www.flickr.com/photos/brandoncwarren/4236278556
POCKET’S STATS
- iPHONE
Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read
www.flickr.com/photos/brandoncwarren/4236278556
POCKET’S STATS
- iPAD
Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read
PEAKTIMES
Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read
•When we get up
•On our way to/ just arrived at work
•Commuting home
•Post dinner
www.flickr.com/photos/chicitoloco/8468592748/in/photostream/
“MOBILE USERS ARE
RUSHED & ONTHE GO”
THIS IS A MYTH
http://www.flickr.com/photos/hanhutton/320464105/
A LARGE PROPORTION OF
USAGE HAPPENS WHEN WE
HAVETIMETO KILL
COMMUTING,WAITING BUT ALSO AT HOME
www.flickr.com/photos/edduddiee/4307943164
THE SAMETASKS ARE
CARRIED OUT ON
SMARTPHONES AS
ON DESKTOPS
AS DEVICES & EXPERIENCE BECOME MORE
OPTIMISED USAGE &TASK EXECUTION IS
INCREASING
2.THIS HAS...
IMPLICATIONS
FOR UX & DESIGN
http://www.flickr.com/photos/eyesore9/3206408088/
www.flickr.com/photos/frantaylor/4296536332
LIMITED DEVICE CAPABILITIES
USEDTO MEAN LIMITEDTASKS
E.G. FOCUS ON SEARCH | OPENING HOURS | REVIEWS | MENU
http://desktopwallpaper-s.com/19-Computers/-/Future/
RESULTED IN MOBILE
SPECIFIC WEBSITES
LESS CONTENT & LINKS BACKTOTHE FULL DESKTOPVERSION
DESKTOP
FULL WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
www.flickr.com/photos/demandaj/7287174776
PEOPLE ARE CLICKINGTHE
‘FULL DESKTOPVERSION’ LINK
THERE IS A REASON FORTHAT
www.flickr.com/photos/joachim_s_mueller/7110473339
AN EQUAL &
CONTINUOS
EXPERIENCE
ACROSS DEVICES
THIS EXPECTATION WILL
ONLY GROW STRONGER
http://www.flickr.com/photos/young_einstein/74097753/
3.A CLOSER LOOK AT...
BESPOKE
MOBILE SITES vs.
RESPONSIVE SITES
vs.APPS
http://desktopwallpaper-s.com/19-Computers/-/Future/
BESPOKE MOBILE SITES
HAVE SEPARATE URLS
USUALLY LESS CONTENT & A LINK BACKTO
THE FULL DESKTOPVERSION
DESKTOP
FULL WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
BESPOKE
CUT
DOWN
WEBSITE
http://desktopwallpaper-s.com/19-Computers/-/Future/
FULL WEBSITE
FULL
WEBSITE
FULL
WEBSITE
RESPONSIVE SITES
HAVETHE SAME URLS
IT’S BASICALLY “ONE SITE”
www.flickr.com/photos/st3f4n/3476036180
PRIMARY REASONS
FOR A BESPOKE
MOBILE SITE
•TECHNICAL LIMITATIONSTO CMS
• REQUIRED FORTHE AUDIENCE
www.flickr.com/photos/mkhmarketing/8468995025
Roughly 1 in 10 people that access Facebook
each month do so from a feature phone*
* Source: www.thenextweb.com/facebook/2013/07/22/facebooks-every-phone-app-for-feature-phones-passes-100-million-monthly-active-users
http://www.flickr.com/photos/edenandjosh/2892956576/
BEST AVOIDED
IF POSSIBLE
IT CAN CAUSE ALL SORTS OF
PROBLEMS
www.flickr.com/photos/lastquest/1472794031
BUT WHY?
” Today's popular devices are
not tomorrow's so building
something which works on any
device is better than building
something which works on
today's devices “
- COMBINED WISE WORDS FROM @ONEXTRAPIXEL &
@TRENTWALTON
www.flickr.com/photos/ericconstantineau/5618576278
THE ALTERNATIVE
IS MESSY & COSTLY
MAINTAINING DIFFERENTVERSIONS
USERS HAVING PROBLEMS FINDING
WHATTHEY ARE AFTER
(E.G. IN SEARCH)
www.flickr.com/photos/jmtimages/2883279193
CORE CONTENT SHOULD
REMAINTHE SAME BUTTHE
EXPERIENCE SHOULD BE
OPTIMISED
BOTH IN DISPLAY OF CONTENT,
REGARDING USING DEVICE CAPABILITIES
& FORTOUCH INTERACTIONS
www.flickr.com/photos/andwhynot/2946734025
MOSTLY DIRECT TRAFFIC
POSSIBLE ARGUMENT FOR APP
MOSTLYVIA SHARED LINKS
MOBILE WEB PRESENCE NEEDED.
AN APP ALONE WON’T CUT IT
A BIT OF BOTH
THEN CONSIDER....
MOBILE OPTIMISED SITE, & APP?
USE ANALYTICS FOR GUIDANCE
www.flickr.com/photos/31878512@N06/4704140020
WHETHERTO DO AN APP
OR NOT COMES DOWNTO...
•THE OBJECTIVE (USER & BUSINESS)
• IFTHERE ARE SPECIFIC DEVICE CAPABILITIESYOU WANTTO UTILISE
• IF OFFLINE READING/USAGE IS REQUIRED
• & OF COURSE BUDGET
DIFFERENT
TYPES OF APPS
THE MAINTWOTYPES
NATIVE APPS (e.g. Instagram)
• MOST OPTIMISED USER EXPERIENCE
• ACCESSTO DEVICE CAPABILITIES & APIs
• BUT REQUIRES PLATFORM SPECIFIC CODE BASE
HYBRID (e.g. old Facebook)
• USE OF HTML5 & JAVASRIPT
•WRAPPERTO PROVIDE NATIVE CAPABILITIES
• FEWER “VERSIONS” TO MAINTAIN
• BUT CAN BETIME CONSUMINGTO CREATE APP LIKE INTERACTIONS
• CAN'T JUST BE WRAPPED. MUST HAVE APP LIKE FUNCTIONALITIES
www.flickr.com/photos/cristiano_betta/2909483129
” Money spent developing a pretty but limited
iPhone app only benefits...the few, but money
spent on the website UI would have benefitted
everyone “
- Gary Marshall on ‘The app trap’ in .net Magaizine
www.flickr.com/photos/taytom/5277657429
4.THERE IS SOMETHING
CALLED...
RESPONSIVE
DESIGN
www.flickr.com/photos/adactio/5818096043
“ Design & development should respond to
the user’s behaviour & environment based on
screen size, platform & orientation.
[It’s]...a mix of flexible grids & layouts, images
& an intelligent use of media queries. ”
- SMASHING MAGAZINE
http://foundation.zurb.com/docs/layout.php
DEFINE
YOUR GRID
& BREAK
POINTS
• USE ASTHE BASIS OF
YOUR PAGE LAYOUTS
• CHECKPOINT FOR
MODULE SIZES &
VARIANTS
• FIXED OR FLUID
COLUMNS
• DEFINES HOW
CONTENT WILL
BEHAVE ACROSS
DEVICES
“ Content needs to be choreographed to
ensure the intended message is preserved
on any device and at any width ”
-TRENT WALTON
www.flickr.com/photos/theaftershock/2811382400/
DEFINE
YOUR
CONTENT
STACKING
STRATEGY
ACROSS DEVICES &
ORIENTATION
3
Nav
7
Related products
2 Header
4
Bath
section
intro
6
Types of baths
9 Tools
10
Footer
8 Store
locator
1
Logo
5
Ad
3
Nav
7
Related
products
2
Header
4
Bath section intro
6
Types of baths
9 Tools
10
Footer
8 Store
locator
1
Logo
5
Ad
Desktop &Tablet
Mobile
MOBILEVS. DESKTOP FIRST
•START LARGE OR SMALL
WHAT EVER WORKS BEST FORYOU
•ABOUT CONTENT, PRIORITISING &
CONSIDERING HOW IT WILL WORK
ACROSS DEVICES
www.flickr.com/photos/stephangeyer/
CONSIDERTHE
MOBILE CONTEXT
THE USE CASE MAY BE
THE SAME BUT
USING A MOBILE
DEVICE IS DIFFERENT
LIKE PLAYING REAL LIFETETRIS
PRE-DEFINED POCKETS FORTHE CONTENTTO SLOT INTO
www.flickr.com/photos/fritzon/195008860
www.flickr.com/photos/adactio/6153481666
80% of traffic in your analytics will often
come from 20% of devices…seems a shame
not to ensure that the site looks and works
especially well on these devices.*
* Source: www.slideshare.net/yiibu/pragmatic-responsive-design
THE WEB IS
FULL OF
EXAMPLES
LOOK FOR INSPIRATION &
BEST PRACTICE
BUT DON’T BE AFRAIDTO
CHALLENGE OR COME UP
WITH SOMETHING... BETTER.
http://mediaqueri.es/popular/
www.flickr.com/photos/tim_norris/2789759648
CONSIDERYOUR NAVIGATION
DIFFERENT WAYS OF OPTIMISING WITH DIFFERENT PROS & CONS
EXCELLENT READ
‘RESPONSIVE NAVIGATION PATTERNS’
by Brad Frost.*
Source: http://bradfrostweb.com/blog/web/responsive-nav-patterns
www.flickr.com/photos/melodramababs/2766765248/
“ Mobile navigation should be like a good
friend: there when you need them but cool
enough to give you your space.” *
* Source: http://bradfrostweb.com/blog/web/responsive-nav-patterns
www.flickr.com/photos/dopey/123646856
http://www.flickr.com/photos/tomitapio/4053123799/in/photostream/
5.WHAT ABOUT...
DOING AN APP?
www.flickr.com/photos/elwillo/5247084642
” Small, downloadable chunks
of software, they give people
access to information in a
neatly packaged format “
- Apps on tap,The Economist Oct 8th 2011
APPS ARE
FOCUSED & PERSONAL
www.flickr.com/photos/gadl/3570118243
EVERY PLATFORM
IS ITS OWN
LITTLE
WORLD
WITHTHEIR OWN UI
GUIDELINESTHAT
USERS ARE USEDTO
www.flickr.com/photos/nrkbeta/3906687294/in/photostream
NOT AS
EASY AS JUST
ANDROID
OR iOS
FRAGMENTATION ACROSS
DIFFERENTVERSIONS &
BACKWARDS
COMPATIBILITY SHOULD
BE CONSIDERED
RELATIVE NUMBER OF
ACTIVE ANDROID DEVICES
Source: http://developer.android.com/about/dashboards/index.html
www.flickr.com/photos/blakespot/4773693893
EXAMPLE OF ADOPTION
OF NEW iOSVERSION
Source: www.fiksu.com/iOS-7-iPhone-5s-5c-Usage-Tracker
www.flickr.com/photos/blakespot/4773693893
KEY DIFFERENCES BETWEEN
DESIGNING FOR ANDROID & iOS
iOS
CONSISTENCY
CONSISTENCY BETWEEN
VERSIONS & HANDSETS
QUICK ADOPTION OF NEW
VERSIONS
BACK BUTTON
SETTINGS BUTTON OR 'MORE'TO
ACCESS APP WIDE SETTINGS &
INFORMATION
ANDROID
FRAGMENTATION
DIFFERENT FOR DIFFERENTVERSIONS &
HANDSETS
SLOWER IMPLEMENTATION & UPTAKE
OF NEWERVERSIONS
HANDLED WITH EITHER SYSTEM BACK
BUTTON (EARLIERVERSIONS) OR BACK
& UP BUTTONS (LATESTVERSION)
OPTIONS MENU USEDTO HOUSE APP
WIDE SETTINGS & INFORMATION
Design
UI elements &
principles
Version adoption
Back navigation
Settings etc.
www.flickr.com/photos/nrkbeta/3906687294/in/photostream
iPHONE
RESOURCES
HELP & INSPIRATION
WELL DOCUMENTED
ANDROID
RESOURCES
HELP & INSPIRATION A LITTLE
LESS WELL DOCUMENTED FOR
EARLIERVERSIONS
BASIC iOS
NAVIGATION
CONSISTENT ACROSS
VERSIONS
NAVIGATION BAR
Enables navigation through the app
hierarchy. Holds the back button,
controls for managing screen content &
the title of the screen.
BACK BUTTON
Should always take the user one step back
from where they came from & be descriptive.
TAB BAR
Can often be customised. Holds the main
sections of the app.
‘MORE’ TAB BAR ITEM
Used to hold & provide access to all other
sections of the app that don’t fit in the tab bar.
Source: http://developer.android.com/design/patterns/new-4-0.html
Source: http://developer.android.com/design/patterns/new-4-0.html
ANDROID
NAVIGATION
DIFFERENT BETWEEN
VERSIONS:
NAVIGATION BAR
For devices that don't have the
hardware keys. Holds 'Back', 'Home'
and 'Recents'
ACTION BAR
Holds the most important action buttons for
your app (3 + overflow menu)
UPVS. BACK BUTTON
The Up button is used to navigate up one level
based on the hierarchical structure of the site.
Back is used to navigate back one step from
where you came from & as such works in
reverse chronological order.
www.flickr.com/photos/jojoneil/6359536591
HOWTOTAMETHE BEAST?
YOU LEARN BY DOING
START BY
SKETCHING
YOUR SCREEN FLOWS,
NAVIGATION & CONTENT
www.flickr.com/photos/saucef/7184615025
6.TIMETO
PRACTICE
http://www.flickr.com/photos/kalexanderson/6302660289/
www.flickr.com/photos/jojoneil/6359536591
BESPOKE MOBILE
SITE vs RESPONSIVE
vs AN APP
CONSIDERTHE FOLLOWING:
The city of NewYork has asked you to come
up with a site that collates everything about
Christmas in NYC. The aim is to raise
awareness of events that are taking place and
to drive sales on the high street through
promoting offers from participating stores
the month leading up to Christmas.
What do you recommend in terms of their
mobile strategy and why? I.e. an app,
responsive or bespoke mobile site, or a
combination?
10 MINUTES
EXERCISE ONE
www.flickr.com/photos/andwhynot/2946734025
MOSTLY DIRECT TRAFFIC
POSSIBLE ARGUMENT FOR APP
MOSTLYVIA SHARED LINKS
MOBILE WEB PRESENCE NEEDED.
AN APP ALONE WON’T CUT IT
A BIT OF BOTH
THEN CONSIDER....
MOBILE OPTIMISED SITE, & APP?
USE ANALYTICS FOR GUIDANCE
www.flickr.com/photos/31878512@N06/4704140020
WHETHERTO DO AN APP
OR NOT COMES DOWNTO
•THE OBJECTIVE (USER & BUSINESS)
• IFTHERE ARE SPECIFIC DEVICE CAPABILITIESYOU WANTTO UTILISE
• IF OFFLINE READING/USAGE IS REQUIRED
• & OF COURSE BUDGET
www.flickr.com/photos/jojoneil/6359536591
EXERCISE ONE
BESPOKE MOBILE
SITE vs RESPONSIVE
vs AN APP
CONSIDERTHE FOLLOWING:
The city of NewYork has asked you to come
up with a site that collates everything about
Christmas in NYC. The aim is to raise
awareness of events that are taking place and
to drive sales on the high street through
promoting offers from participating stores
the month leading up to Christmas.
What do you recommend in terms of their
mobile strategy and why? I.e. an app,
responsive or bespoke mobile site, or a
combination?
10 MINUTES
HOW WOULD MOST PEOPLE
ACCESS IT?
•MOSTLY DIRECT TRAFFIC
POSSIBLE ARGUMENT FOR APP
•MOSTLYVIA SHARED LINKS
MOBILE WEB PRESENCE NEEDED.
AN APP ALONE WON’T CUT IT
ALSO CONSIDER...
•THE OBJECTIVE (USER & BUSINESS)
•IFTHERE ARE SPECIFIC DEVICE
CAPABILITIESYOU WANTTO UTILISE
•IF OFFLINE READING/USAGE IS
REQUIRED
• & OF COURSE BUDGET
www.flickr.com/photos/jojoneil/6359536591
BUILDING A
RESPONSIVE SITE
FOR THE CHRISTMAS SITE THE CLIENT WANTS
TO INCLUDE THE FOLLOWING:
•About page
• Event calendar
• Christmas focused map
• List of highstreet offers
PART 1
Pick either mobile or desktop & do a rough sketch
of what the home page should contain & how the
content should be prioritised.
PART 2
Using content stacking methodology define how the
content should be prioritised on desktop & mobile.
15 MINUTES
EXERCISETWO
• Search
• Most popular
• Login & registration
• Share functionality
DEFINEYOUR CONTENT
STACKING STRATEGY
ACROSS DEVICES & ORIENTATION
3
Nav
7
Related products
2 Header
4
Bath
section
intro
6
Types of baths
9 Tools
10
Footer
8 Store
locator
1
Logo
5
Ad
3
Nav
7
Related
products
2
Header
4
Bath section intro
6
Types of baths
9 Tools
10
Footer
8 Store
locator
1
Logo
5
Ad
Desktop &Tablet
Mobile
“ Content needs to be
choreographed to
ensure the intended
message is preserved
on any device and at
any width ”
-TRENT WALTON
www.flickr.com/photos/jojoneil/6359536591
EXERCISETWO
BUILDING A
RESPONSIVE SITE
FOR THE CHRISTMAS SITE THE CLIENT WANTS
TO INCLUDE THE FOLLOWING:
•About page
• Event calendar
• Christmas focused map
• List of highstreet offers
PART 1
Pick either mobile or desktop & do a rough sketch
of what the home page should contain & how the
content should be prioritised.
PART 2
Using content stacking methodology define how the
content should be prioritised on desktop & mobile.
15 MINUTES
3
Nav
7
Related products
2 Header
4
Bath
section
intro
6
Types of baths
9 Tools
10
Footer
8 Store
locator
1
Logo
5
Ad
3
Nav
7
Related
products
2
Header
4
Bath section intro
6
Types of baths
9 Tools
10
Footer
8 Store
locator
1
Logo
5
Ad
Desktop &Tablet
Mobile
• Search
• Most popular
• Login & registration
• Share functionality
www.flickr.com/photos/jojoneil/6359536591
BUILDING AN APP
BASED ON THE CONTENT & FUNCTIONALITY
REQUIREMENTS, CONSIDER WHAT WOULD BE
SUITABLE FOR AN APP:
•About page
• Event calendar
• Christmas focused map
• List of highstreet offers
PART 1
Define the main sections your app would have.
PART 2
Looking at the navigation how would you structure
this if you were to do an iOS app & an Android app?
Focus on the Tab bar items respectively Action bar
items & what would go in the ‘More’ respectively
‘Overflow menu’.
10 MINUTES
EXERCISETHREE
• Search
• Most popular
• Login & registration
• Share functionality
BASIC iOS
NAVIGATION
CONSISTENT ACROSS
VERSIONS
NAVIGATION BAR
Enables navigation through the app
hierarchy. Holds the back button,
controls for managing screen content &
the title of the screen.
BACK BUTTON
Should always take the user one step back
from where they came from & be descriptive.
TAB BAR
Can often be customised. Holds the main
sections of the app.
‘MORE’ TAB BAR ITEM
Used to hold & provide access to all other
sections of the app that don’t fit in the tab bar.
Source: http://developer.android.com/design/patterns/new-4-0.html
Source: http://developer.android.com/design/patterns/new-4-0.html
ANDROID
NAVIGATION
DIFFERENT BETWEEN
VERSIONS. IN ICE CREAM
SANDWICH:
NAVIGATION BAR
For devices that don't have the
hardware keys. Holds 'Back', 'Home'
and 'Recents'
ACTION BAR
Holds the most important action buttons for
your app (3 + overflow menu)
UPVS. BACK BUTTON
The Up button is used to navigate up one level
based on the hierarchical structure of the site.
Back is used to navigate back one step from
where you came from & as such works in
reverse chronological order.
www.flickr.com/photos/jojoneil/6359536591
EXERCISETHREE
BUILDING AN APP
BASED ON THE CONTENT &
FUNCTIONALITY REQUIREMENTS,
CONSIDER WHAT WOULD BE SUITABLE
FOR AN APP:
•About page
• Event calendar
• Christmas focused map
• List of highstreet offers
PART 1
Define the main sections your app would have.
PART 2
Looking at the navigation how would you
structure this if you were to do an iOS app &
an Android app? Focus on the Tab bar items
respectively Action bar items & what would go
in the ‘More’ respectively ‘Overflow menu’.
10 MINUTES
• Search
• Most popular
• Login & registration
• Share functionality
http://www.flickr.com/photos/martinteschner/4569495912/
7.TO
SUMMARISE
www.flickr.com/photos/thecaucas/2597813380
DEVICE USAGE &
PATTERNS
FUTURE DEVICES
The number of different devices will
only grow & we don’t know what’s
coming.
USED EVERYWHERE &
ANYWHERE
And we’re not only using them on the
go but increasingly when we have
some downtime including the sofa.
USE OF MOBILE DEVICES
Our use of mobile devices is
increasingly replicating that of desktop.
IMPLICATIONS
FOR UX &
DESIGN
THINKING
AN EQUAL & CONTINUOUS
EXPERIENCE ACROSS DEVICES
As they & the services we use
become more sophisticated &
optimised we expect more from them.
KEEP THE CORE BUT OPTIMISE
Consider the limitations but also the
opportunities with mobile devices.
www.flickr.com/photos/thecaucas/2597813380
WHEN
DO WHAT
BESPOKE MOBILE WEBSITE
Try to avoid it but do it if necessary
RESPONSIVE DESIGN
The most device & future “proof”
approach right now. Use if possible.
But challenge content delivery.
APP
Base on user & business needs. Strong
argument if you require offline
reading/functionality & access to
device capabilities. Base which type
on objectives & stats.www.flickr.com/photos/thecaucas/2597813380
FOR
RESPONSIVE
DEFINEYOUR GRID &
BREAKPOINTS
This is the backbone of responsive
design & content choreography.
DON’T FORGET THE
NAVIGATION
Consider the pros & cons of
different methods.
TEST & COLLABORATE
This is new grounds & we’re all
learning so work together & test as
you go.www.flickr.com/photos/thecaucas/2597813380
FOR APPS
REMEMBER PLATFORM SPECIFIC
GUIDELINES
Adhering to them will make your
app easier to use.
CONSIDER BACKWARDS
COMPATIBILITY
Not everyone will be on the latest
version. Ensure you cater for the
majority.
CONSULT THE INTERNET
There are a number of great
resources for knowledge &
inspiration. Use them.
www.flickr.com/photos/thecaucas/2597813380
8. BEFORE I GO...
REMEMBERTHAT
www.flickr.com/photos/46355638@N00/4414640784
www.flickr.com/photos/jolives/2889944573/
...IT’S NOT JUST ABOUT
THE SMALLER SCREENS
BUT ALSOTHE BIG ONES
www.flickr.com/photos/jolives/2889944573/
IT’S ABOUT
THINKING AHEAD
THINK 3-5YEARS AHEAD WITH
“FUTURE PROOFING” IN MIND
IT DOESN’T
HAVETO BREAK
THE BANK
BESIDES CONSIDER LOST
CUSTOMERS & MAINTAINING
MULTIPLEVERSIONShttp://www.flickr.com/photos/gi/5537770007/
www.flickr.com/photos/oter/5090592214
BE CREATIVE & CHALLENGE
WHAT EXISTSTODAY
THAT’S WHAT MOVES US FORWARD
www.flickr.com/photos/stevendepolo/3378152784
CLOSER & MORE
REWARDING
COLLABORATION
BETWEEN DISCIPLINES & WITH CLIENTS
- Wilson Minor
“ We’re not just making pretty
interfaces.We’re actually in the process of
making an environment where we’ll spend
most of our time, for the rest of our lives.
We’re the designers.We’re the builders.
What do we want that environment to feel
like? What do we want to feel like.
http://www.flickr.com/photos/funch/4679422945/
”
BUT ABOVE ALL...
www.flickr.com/photos/st3f4n/4387291247
9. FORTHE ROAD
SOMETAKE
AWAYS
www.flickr.com/photos/st3f4n/4387291247
PLATFORM
GUIDELINES
http://developer.apple.com/library/ios/
#DOCUMENTATION/UserExperience/
Conceptual/MobileHIG/
UIElementGuidelines/
UIElementGuidelines.html
https://developer.apple.com/library/ios/
design
http://mrgan.tumblr.com/post/
10492926111/labeling-the-back-button
http://developer.android.com/design/
index.html
www.flickr.com/photos/st3f4n/4387291247
PATTERN
LIBRARIES
http://pttrns.com/
http://mobile-patterns.com/
http://www.patternsofdesign.co.uk/
http://
www.mobiledesignpatterngallery.com/
mobile-patterns.php
http://www.androidpatterns.com/
http://androidpttrns.com/
http://inspired-ui.com
www.flickr.com/photos/st3f4n/4387291247
RESPONSIVE
DESIGN
http://mediaqueri.es/popular/
http://www.alistapart.com/articles/responsive-
web-design/
http://designmodo.com/responsive-design-
examples/
http://jamus.co.uk/demos/rwd-
demonstrations/
http://bradfrostweb.com/blog/web/
responsive-nav-patterns/
http://www.gridsetapp.com/
http://grid.mindplay.dk
http://goldengridsystem.com/
http://foundation.zurb.com/docs/layout.php
www.flickr.com/photos/dahlstroms/4411448782/
Thank you!
QUESTIONS?
annadahlstrom
annadahlstrom
anna.dahlstrom@gmail.com
www.annadahlstrom.com

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