product mix, supply chain of coca cola

1. Coca cola India
Prepared By-
Ankit Chauhan

2. Introduction
• Coca-cola is one of the most widely known
trade mark of the world
• It was re-launched again in 1993
• It has more than 230 beverages to its portfolio

3. Product mix
Coca Cola Diet Coke
Thumps up Sprite

4. Fanta
Schweppes
Limca
Kinley soda

5. Kinley water Minute Maid Nimbu fresh
Nestea Minute Maid Puly
Orange

6. Maaza Milky Delite Burn Georgia Gold made
its India debut in
2002
via McDonald's
outlets

7. Communication Mix
• 1.) Advertisement :
• 2.) Sales promotions :
• 3.) Event & Experiences :
• 4.) Public relation & publicity :
• 5.) Direct Marketing :
• 6.) New Media :
• 7.) Word of mouth Marketing

8. Distribution channel:
Coca cola manufacturing
C & F Agent
Distributor
Retailer
customer
C&Fs (Customs Clearing and Forwarding Agent) grew out of
the need to provide businesses with smart shipping resources
and provide up-to-date knowledge to get through customs
quickly and easily.