Search Engine Optimization: The process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

1. What Is SEO
Ankit Pareek

2. Contents:
•What is SEO?
•How it works?
•Categories
•SEO Techniques
•Importance
•Things to Remember

3. WHAT IS SEO?
Search Engine Optimization: The process of structuring a web
page so that it is found, read, and indexed by search engines in
the most effective manner possible.
SEO is a technique which helps search engines find and rank
your site higher than the millions of other sites in response to a
search query.
The process of improving the rank of a webpage in SERP.

4. How SEARCH ENGINE Works?

5. How Google indexes the WebPages?
Google looks following elements for relevance
•Title of Page
•Meta Description
•Number of Quality Inbound Links
•Quality of Websites Linking to you
•Relevancy of Inbound Links
Activities performed by Search Engines:
•Crawling
• Indexing,
•Processing,
•Calculating relevancy
•Retrieving.

6. Categories of SEO:
•BLACK HAT SEO:It uses methods that degrade the search
results relevancy. The only purpose is to rank high either using
relevant or unethical ways.
•WHITE HAT SEO:It refers to the use of natural SEO methods
to achieve desired results.
•GREY HET SEO: The use of Paid Links, that is, paying another
website to promote links back to your website.

7. SEO Techniques:
•On Page SEO
oTitle tag description
oMeta tag
oHeader tag
oImage Alt tag
oContent updation and XML Sitemaps
oSubmitting new pages to Google
•Off Page SEO
oWeb Directory Submission
oSocial Bookmarking
oBlog Commenting
oForum Signature Linking
o Article Marketing
oBlog Website Creation
oCompetitor Back-link Analysis
oProfile Links
oReciprocal & three way link exchange
oPaid Linking
oPress Release Submission

8. Importance:
The website success depends on how you define SEO.
A website without visitors is like a product that can’t
be sold. To achieve the desired visitors on your website,
proper integration of SEO is needed. Remember that
the key to achieve visitors is to secure the position of
the website on organic search lists.

9. Things to be kept in mind while doing
SEO:
1. Commit yourself to the process.
2. Be patient.
3. Ask a lot of questions when hiring an SEO company.
4. Become a student of SEO.
5. Have web analytics in place at the start.
6. Build a great web site.
7. Include a site map page.
8. Make SEO-friendly URLs.
9. Do keyword research at the start of the project.
10. Use a unique and relevant title and meta description on every
page.
11. Create great, unique content.
12. Use your keywords as anchor text when linking internally.
13. Perform Appropriate SEO Techniques
14. Take advantage of the tools the search engines give you.