IIM Lucknow and Wiley present the Product Data Management Program to Converge Product, Marketing and Development Strategy for scaling customer and market-centric businesses. To know in detail about product management training, visit the website.

1. IIM Lucknow and Wiley present
The Only Executive Education Program to Converge Product, Marketing and
Development Strategy across Product Lifecycle with Data Analytics and
Design Thinking, for scaling customer and market-centric businesses
Claim your IIM Lucknow MDP Alumni Status
Data Driven Product
Management
IIM Lucknow - Wiley
Executive Program in
7 MONTHS | ACTION LEARNING EXPERIENCE
EXECUTIVE
EDUCATION
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2. Wiley has been awarded the 2020 Fast Company World Changing Ideas Awards
Honorable Mention for outstanding innovation in education for WileyNXT
According to David Fradin: “Product failures
are costing the world around half a trillion
dollars today.” In India, the failure rate for
start-ups ranges between 35 to 95% as many
companies lose sight of one
important fact - the customer they had in mind
when they designed their product.”
WHY
Data Driven Product
Management ?
Each year more than 30,000
new consumer products are
launched and 80% of them
fail.
Source: Professor, Clayton Christensen,
Harvard Business School
The rise of SaaS, agile and
lean concepts has increased
pressure to adapt quickly to
meet customer needs, and
drive customer retention
and recurring revenue
growth.
Source: Source: www.siriusdecisions.com
86% of consumers would be willing to pay more for a
product/service in return for a positive experience
The Program promises to get professionals started in the world of successful
management of products. It also aims to help product managers harness the 130
skill competencies that needed for developing and managing insanely successful
products along with skills for mining data for effective decision making and
design thinking for complex problem solving, leading to better innovations and
product success. The course also sets the foundations for machine learning and
how it can be applied for product success.
Most organizations struggle with questions such
as: How can we create successful products?
What frameworks and strategies will help in
developing products that match customer
needs? How totarget products and services at
the most profitable segments and geographies?
EXECUTIVE
EDUCATION
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3. WHO
Is this program for?
The course is suitable for a variety of target
audiences involved in developing and
managing products. These include:
1 Product Managers, Business and Product
Unit Leads, Product Heads, Product
Marketing Managers who are looking to
gain industry-proven and data-driven
expertise for accelerating career growth
2 Software development and tech
professionals who aspire to get into
product management roles
3 Entrepreneurs
4 Marketing managers
EXECUTIVE
EDUCATION
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4. WHAT
Is the IIM Lucknow - Wiley Executive Program in Data
Driven Product Management?
Gain competency to build and manage the end-to-end product lifecycle
successfully, with machine learning and design thinking
Learn how top successful companies build and launch successful
products: What to do and what NOT to do
Apply analytics and machine learning techniques to drive meaningful
insights about customers and leverage market dynamics
Solve complex problems and develop customer-centric prototypes using
Design Thinking and UX frameworks
Build scalable and robust product and product marketing strategies,
based on proven frameworks used by top successful organizations such
as Apple, HP and others
Build and manage product development lifecycle using agile and
lean methodologies
Work confidently with Python and Tableau to analyse and visualize data,
use storytelling to derive and communicate meaningful insights
Leverage emerging tech trends such as Blockchain, AI, RPA for winning
products
EXECUTIVE
EDUCATION
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5. Learn proven product management
and analytics concepts
Witness use cases and intensive case
studies from industry
Work on an end to end business case
to develop robust product strategy
from conception to scale-up
Work with various analytics techniques
and algorithms that can help maximize
market and customer understanding
as well as build sharp strategies based
on data-driven methods
Be the Voice of Your Customers
through User Research and Rapid Pro-
totyping
Identify and Win Your Market Segment
Create Value Propositions that Crush
Competitors
Build and Launch Great Products with
Agile and Lean Methodologies
Ensure Product Success and Customer
Delight
Define Roadmap from Start-Up to
Scale Up Using Data and Design
Learn from the Best Product Leaders
Learn the Apple and HP Way
During 7 months of intensive
experiential learning you will
“At IIM Lucknow, our goal is to make
managers of today, future ready
leaders and we share this vision with
WileyNXT.
The data driven product
management program deals with a
whole gamut of product marketing
strategies driven by qualitative
research, design thinking and
analytical skills.
In the post-covid world, digital is
going to be a game changer, we need
to acquire skills right from how to
win a consumer to market
segmentation to consumer
positioning and this will be only
possible through data driven
strategy.
The learners will be skilled to do
analysis, be adept to design thinking
and cultivate growth mindset, all of
which is critical for the success of a
product.”
Professor Rajeev Kumra,
Faculty, IIM Lucknow
Program Director,
IIM Lucknow – Wiley Executive
Program in Data Driven Product
Management
EXECUTIVE
EDUCATION
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6. Program curriculum
Module 1:
Foundations to Successful
Management of Products
1
Module 2:
Understanding the Customer: Customer
Researcha dn Design Thinking
2
Module 4:
Communicating Insights:
Data Visualization and Storytelling
4
Module 6:
Agile and Lean Product Development
6
Module 8:
Product Management for Digital
Products and Platforms
8
3
Module 3:
Building Product Market Strategy
5
Module 5:
Defining User Experiences
and Prototyping
9
Module 9:
From StartUps to Scaling Up
7
Module 7:
Launching a Winning Product
EXECUTIVE
EDUCATION
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TOOLS YOU WILL LEARN
Learn Python, Tableau and understand how to leverage Google Analytics and Jira
*Modules are subject to change based on IIM Lucknow’s discretion,
students will be informed of the final curriculum during orientation.

7. David Fradin
President | Spice Catalyst
Distinguished Professor of Practice
Advisor Product Management Programs, WileyNXT
Faculty, IIML-Wiley Data Driven Product Management Program
David has experience in building successful products since 1969,
at organizations including HP as well as Apple, where he was at
the same management level as Steve jobs. David also heads a professional development
company specializing in building insanely great products, product management, product
marketing and has trained thousands of managers throughout the world based on his experience
at Hewlett-Packard, Apple and across 75 products and services and 11 startups.
Bala Girisaballa
Leading Expert in Entrepreneurship and Innovation,
techno-business leader, Ex-President – Techstars India,
Advisor Product Management Programs, WileyNXT
Faculty, IIML-Wiley Data Driven Product Management Program
Bala has over two decades of global experience in technology and
business development. Until recently, Bala Girisaballa has been the
President of Techstars India, the world’s largest accelerator platform for startups and innovation.
Prior to Techstars, Bala was the Managing Director at Microsoft Accelerator India, Microsoft’s
flagship startup program. His previous experience includes leading innovation at Yahoo,
enterprise products at Oracle, and a partner in a global management consulting and research
firm. An entrepreneur himself, he has been the founder of two startups and an advisor to many
startups and venture funds for over 10 years. He has also contributed to many books.
EXECUTIVE
EDUCATION
07
Program Architects, WileyNXT
#LearnToWin with Top Industry Experts
WileyNXT Masterclasses
Mohan Krishnaraj
VP and Global Head,
User Experience,
Harman
David Wittenberg
Professor, Innovation
and Design Thinking
Dr. Nishant
Chandra
Senior Director,
Data Products, Visa
Satyakam
Mohanty
Founder, Lymbycand
Head of Applied AI,
LTI
Anees Merchant
Global Business Head
Digital and Applied AI
Ajay Kelkar
Co-Founder,
Hansa Cequity,
Ex-CMO, HDFC
Bank
Om Deshmukh
CEO, Tildehat.

8. The Agile Product
Management Life
Cycle Framework
Product
Management
Product
Marketing
EXECUTIVE
EDUCATION
The Program integrates the framework of Product Management Lifecycle designed
by Wiley author, Product Management expert David Fradin, developed based on his
experiences of working at Apple, HP and many other organizations across the world.
Product Planning
Product Development
Launch Marketing
Operations End of Life
Getting Started
Discover
Plan
“Do” Innovation
Problem Scenarios
Use Cases and Outcomes
Opportunity
and Risks
Value
Proposition
Personas,
Needs
Market/Competitive
Research and Analysis
Technology Insights,
Data and Analytics
Positioning
Market Size,
Segments, Targets
Product Features, Advantages,
Benefits and Problem Solved
Pricing
Budget
and ROI
Product
Roadmap
Product
Portfolio
08
Company, Values, and Vision Schedule Decision Making
Product
Goals
Technology
Needs
User
Experience
Compatibility,
Performance, International
Partners
Schedule
Budget
Customer
Journey
Market
Differences
Messaging
Promotions Packaging
Binding
Distribution
Channels
Media,
Mix
Training: Sales,
Support
Sales
Tools
Sales
Plan
Public
Relations
Advertising
Plan
Training Support Service Order Fulfillment End of Life
Supply Channels
Social Media
Plan
Metrics
Analytics
Content
Plan
Stories Backing Priorities Features Validate
© spicecatalyst

9. Joint Certification from IIML and Wiley and IIML
MDP Alumni Status
End to End Product Strategy, Market Strategy, UX
Prototype and Development Roadmap creation as
Project Action Labs using Action Learning
4-days Immersion at IIML Noida Campus
(logistics extra)
*subject to Covid19 Government advisory/ restrictions/
developments
Live Online Sessions by IIML and
Wiley Faculty
The Learning Experience
10 Masterclasses by Top Business and Product
Leaders Providing Exposure to Successful Product
Management Strategies
Cutting-Edge Curriculum Based on Industry Needs
and proven framework by David Fradin,
Co-Developed by IIML and Wiley Innovation
Advisory Council top Industry Leaders
Online Courseware and eBooks Library from
Wiley by Top Global Authors (1 year access to
e-books worth INR 25,000/-)
Templates for using in workplaces
WileyNXT EXECUTIVE
EDUCATION
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10. Key
Information
Program
Commencement Date
Program Duration
February, 2021
Class timings
Scheduled timings on weekends
Immersion*
4 Days *subject to Covid 19 Government advisory/
restrictions/ developments
Total no. of Exams 3
Masterclasses 10+ Sessions
Pre-Course Work
Complimentary Python and Design thinking
course as pre-course preparation, mandatory for
completion of certification
Program Fee
INR 1.59 Lakhs + Taxes
INR 10,000 + Taxes for IIM-L MDP Alumni Status
(Optional)
EMI plans available
Get early bird discount of 5%
(Contact your program advisor for last date)
Eligibility 55% aggregate marks in graduation
1 year of experience (Recommended)
Selection
(as per eligibility criteria)
Pre-screening assessment & standard
documentation
7 Months
12 WileyNXT EXECUTIVE
EDUCATION
10

11. EXECUTIVE
EDUCATION
Get #YourNXTAdvantage with
Claim your IIM Lucknow MDP Alumni Status
Joint Certification with Wiley and IIM Lucknow
EXECUTIVE
EDUCATION
11
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12. ABOUT US
IIM LUCKNOW
The Indian Institute of
Management Lucknow is fourth
in the prestigious IIM family of
management schools as per
NIRF rankings, 2020.
The Indian Institute of Management (IIM)
Lucknow, is one of the premier national
level institutes of management in India,
involved in generating and imparting
knowledge in the field of management.
IIM Lucknow stands tall on the foundation
of an excellent, committed and profoundly
knowledgeable faculty, innovative
pedagogical tools, as well as an electic and
diverse student community that has a
burning desire to make new paths of its
own.
The Association of MBAs (AMBA) has
accorded accreditation to the Institute's
PGPM, IPMX, and WMP programmes.
IIM Lucknow is amongst the five B-Schools
in India to achieve the coveted dual
accreditations by the Association to
Advance Collegiate School of Business
(AACSB) as well as the Association of MBAs
(AMBA). World over, only about 5% of the
institutes have acquired AACSB’s
accreditation.
EXECUTIVE
EDUCATION
12

13. Wiley presents WileyNXT — an award-winning and
innovative learning solution designed to bridge the
skill gap for the jobs of tomorrow.
WileyNXT programs have been
designed by Wiley Innovation
Advisory Council — a body of 40+
Industry and Academia leaders.
Our programs have been developed
to build a problem-solving mindset
and solve real world business
challenges.
Along with conceptual learning, 60% of
our programs focus on contextual
learning with skilling exercises and
projects based on real-life business
problems. With the Wiley Network and
best in class Wiley content and
courseware, a WileyNXT learner is all set
to step into the future.
— JOVAN TEO
NSF, Singapore (Wiley Certified Data Analyst)
- AN RAO,
Learning Sherpa and ex-CLO, Cognizant Technologires
“WileyNXT is a learning initiative that is Born
Digital. It leverages an immersive platform to
address the learning needs of the corporations
and their people by focusing on the skills that
drive Digital Business. The WileyNXT
differentiation comes from bringing together
great learning content from their ability to
leverage Wiley's pedigree of a global community
of authors, hands-on labs to simulate real
world problems skill-based assessments that
test the ability to perform on the job.
— ASHISH SINGRU
Sr. Director and Head, Global Business Analytics Center, eBay
“WileyNXT makes learners ready and employable by the
time they can finish their courses, by blending the right mix
of theory and practice, and building ancillary skills to offer
a stronger and more credible resource to organizations.”
— ANSHU SHARMA RAJA
Managing Director, Standard Chartered Bank
“The WileyNXT initiative of three-pronged
approach of equipping the workforce with
technology, domain and exposure to real
problem sets across the industries is very
unique.”
— ANEES MERCHANT
Global Business Head – Digital and Insights, Course5i
“An initiative like WileyNXT would add not just 1x or 10%,
but would definitely propel at a much larger extent.”
– MEGAN
WileyNXT Learner, Singapore
“The course is useful for my degree as I learn higher level
stuff [here] which I have not learn in NUS (I think lets say
university instead of naming one), and it allows me to
start off earlier. At work it will be relevant if i take on data
analyst role upon graduation.”
– JOVAN TEO
WileyNXT Learner, Singapore
“I feel accomplished and proud to be a Wiley
certified Data Analyst and I believe this will definitely
improve my employability. I will definitely carry on
with the advance courses to further improve myself
and equip myself with better skills.”
– CHOU BI YUN
WileyNXT Learner, Singapore
“Overall flow was quite good and a
variety of content was taught.
Application of what we learnt to
apply to real life situations were also
shown which was rather useful.”
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EDUCATION
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14. EXECUTIVE
EDUCATION
The Wiley Innovation Advisory Council
(WIAC), conceptualized by Wiley, has a
mission to foster exchange of topical
industry insights and technology trends,
evangelize innovation and thought
leadership and collaborate to develop
industry-focused learning and research
frameworks and platforms for AI and
exponential technologies. The vision is
to lead to a sustainable industry
academia partnership, joint talent
development and RD Initiatives
relevant for Industry 4.0 .
In context of these problem statements,
the only way to arrive at an effective
solution is by bringing in thought
leaders from both industry and
academia together and engaging in
discussions and collaborations that lead
to concrete outcomes. With this intent
in mind, Wiley conceptualized the Wiley
Innovation Advisory Council (WIAC) as a
forum of top influencers, thought
leaders, business leaders and industry
experts willing to contribute towards
the Future of Work and Future of
Learning.
Wiley Innovation
Advisory Council
(WIAC)
14

15. For over 200 years, Wiley has been
helping people and organizations
develop the skills and knowledge
they need to succeed.
We at Wiley, are dedicated to
developing efficient learning
products, digital transformation
education, learning, assessment and
certification solutions to help
universities, businesses and
individuals move between education
and employment and achieve their
ambitions.
Get The Wiley Edge
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210+
Years of excellence in
Academia Research
4000+
Experts and SMEs
across the globe
33M
Learners across
the globe
100%
of World's researchers
leverage Wiley Journals
70+
University
Collaborations
15
WileyNXT has been recognized by
Fast Company’s World Changing Ideas
2020 for its outstanding innovations in
education.
Recognised and Empanelled by
Government of Singapore

16. https://facebook.com/wileynxtonline
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Nothing should stand between you and your goals.
Winning means a lot of hard work and little bit luck
to get the right opportunity.
#LearnToWin JOB Assistance
Pro-membership on iimjobs.com
Spotlight on iimjobs.com and hirist.com
Pro-Features on hirist.com
While WileyNXT Programs ensure to whet the winning edge in you, our
#LearnToWin JOB Assistance helps you get closer to the right opportunity.
This is a unique job assistance plan where you get to highlight your WileyNXT and
Top Tier Institution Joint Certifications to your prospective employers. And that’s
not all, this job assistance plan comes with a plethora of benefits.
Presenting
#LearnToWin JOB Assistance
Contact Your Program Advisor to Know More

17. The WileyNXT Executive Education Programs are state of art courses to harness the skills of tomorrow. The
curriculum and the learning experience have been carefully crafted by program architects to ensure the learner is
ready to lead the future with upskilled business acumen. These special courses are co-created by Wiley along with
Wiley Innovation and Advisory Council (WIAC) with India’s top tier B-schools.
“Session flow was fantastic. Great session with well managed time and interactions,
with great content and communication.”
Vinay Sharma, IIM Lucknow - Wiley Executive
Education Program in Data and Business
Analytics, batch 1of 2020
@Wileynxtonline
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EDUCATION
8.7/10
Learners Recommend
WileyNXT Executive
Education Programs
www.wileynxt.com
Get in Touch with Our Program Adviser
Give us Missed Call or Whatsapp Us
+91 7290003164 professionallearning@wiley.com
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#LearnToWin
IIM Lucknow - Wiley Executive Program in
Data Driven Product Management
An experiential and outcome-based learning
approach, integrating concepts and their
applications in real-world contexts
World class curriculum developed by top faculty
at IIML and Wiley experts, along with 50+
business, emerging tech and product leaders of
Wiley Innovation Advisory Council
Skill up in high demand skills such as data analytics
and machine learning, design thinking and user
experience
Learn the Product Management Framework (see on
page 10) developed by Wiley author, David Fradin,
based on his experience while working at HP and
Apple at the same level as Steve Jobs.
Experience classes by:
• Esteemed IIML faculty
• Expert Wiley faculty
• Masterclasses by top industry experts.
Access to intensive real-world case-studies and
labs, projects, templates, and exercises, to
provide hands-on experience of working with
product success and innovation frameworks.
Cross learn with experienced peers across
various industries
Action Learning Methodology:
Develop a Complete Product and Market Strategy, a
Product Portfolio Roadmap and Scale-Up Strategy
for a business problem from industry
Get IIM-Lucknow MDP Alumni Status
Get access to global courseware from Wiley.
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