[IDEA∞CAFE]創意行銷 | LINE@行銷-您依賴(LINE)對了嗎？

[IDEA∞CAFE]創意行銷 | LINE@行銷-您依賴(LINE)對了嗎？您想投入LINE@行銷，卻不知道如何著手？您想知道LINE@行銷的魅力密碼嗎？您想知道LINE@行銷手法與策略嗎？

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[IDEA∞CAFE]
創意行銷活動
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LINE行銷
您依賴(LINE)對了嗎？
2015/03/04

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Copyright © 2015 Tien-Chang Interactive Creative Co., Ltd. All Rights Reserved.
劉滄碩
andyliu@tien-chang.com
ANDY LIU
andyliuonline.com
創
意
思
考
網
路
行
銷
簡
報
技
巧

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＋
青輔會「青年創業教育育成輔導計畫」評審
勞委會「多元就業開發方案」諮詢輔導委員
經濟部中小企業處「電子商務競賽」督導
台中科技大學網路行銷兼任講師
台北城市大學.聖約翰科技大學網路行銷業界講師台北市動物園貓熊明信片設計競賽評審
數位時代雜誌專欄、工商時報專欄作者
評審講師

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測驗

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您是否有超過
百萬的行銷預算？
YESYES NO
Q

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Q您是否每天都有使用
LINE
YESYES NO

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Q您是否曾經使用LINE
成功銷售過商品？
YESYES NO

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LINE Creators Market
官方帳號
遊戲合作夥伴

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生活圈

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行動商務如何投入

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數據
update 2015/03/01

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1700
50.8% 49.2%

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33大理由大理由
一定要用
20152015

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1REASON
黏度>FB
71.8 min/Day

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2REASON
行動商務
92%
超高到達率

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3REASON
完全免費
全面開放申請

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50以上
28.5%
40~49
20.3%
30~39
23.2%
20~29
18.7%
15~19
9.3%
62.2%

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50以上
28.5%
40~49
20.3%
30~39
23.2%
20~29
18.7%
15~19
9.3%
28.5%
Opportunities

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新規定
update 2015/01/23

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全面開放業種全面開放，企業、品牌等非在地店家全面開放申請！

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完全免費群發訊息：每月1,000則！04/30 前超值免費

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1000群發訊息：每月1,000則！04/30 前超值免費

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投稿至動態消息: 無限
訊息則數計算方式
發送當下總有效好友人數 x 訊息發送次數（對話框）
100 3x =
300有效好友人數發送次數使用訊息總數

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798群發訊息：每月50,000則！04/30 前超值免費
推廣方案

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JUST DO IT
「LINEat」

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功能

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1:1聊天1

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1:1聊天
01 自動回訊
02 管理訊息
03 分派訊息
04 多人管理
圖片版權屬於LINE公司( http://at.line.me/tw )所有，請勿轉載

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關鍵字回覆訊息
你好，想請問有關於LINE@
最近什麼時候會開課呢？
你好，目前非營業時間，有什麼可以為您服務的：
A1 - 課程地址
A2 - 最近課程資訊
A3 - 最新課程優惠
A2
最近課程資訊如下：
2015/05/12 免費LINE@行銷業績倍增術

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行動官網
2
圖片版權屬於LINE公司( http://at.line.me/tw )所有，請勿轉載

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行動官網
01 圖文並茂
02 定位搜尋
03 無限訊息
圖片版權屬於LINE公司( http://at.line.me/tw )所有，請勿轉載

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即時優惠3
圖片版權屬於LINE公司( http://at.line.me/tw )所有，請勿轉載

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即時優惠
01 限時折扣
02 圖片影音
03 限量抽獎
04 管理方便
圖片版權屬於LINE公司( http://at.line.me/tw )所有，請勿轉載

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調查功能
圖片版權屬於LINE公司( http://at.line.me/tw )所有，請勿轉載

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後台數據庫

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闖關
時間

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01
02
沒有對錯
想得越多
加分越多
闖關規則

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關卡關卡關卡好友

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促銷行銷≠

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價格成本品牌
促銷問題

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話題

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特製隱藏版

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體驗不增加成本

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特製隱藏版
體驗不增加成本

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關卡關卡好友封鎖

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節慶

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任務

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任務節慶

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實體
活動

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關卡好友封鎖開封

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專屬

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Copyright © 2013 Tien-Chang Interactive Creative Co., Ltd. Designed by Andy Liu. All Rights Reserved.www.tien-chang.com
分享

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分享專屬

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