When do you need a Elevator Pitch? When you are after the job of your dreams. When you want to position yourself or your company. Or when you need fundraisers to work out a concept or to do research. You get 40 seconds to make a brilliant impression. Use a metaphor that sticks and tell a story. The power of storytelling? Making up a story that sticks: fun to listen to, easy to remember and simple to re-tell.

1. ‘Your research as Elevator Pitch’
NBIC Conference | 17 april 2013

2. Copywriter’s
luggage

3. What &
When?

4. The job of
my dreams
1

5. Personal
Branding
2

6. 3
Fund
raisers

7. How powerfull is your Elevator Pitch?
Who dares?

8. The gossip game
Re-telling story

9. Abracadabr
a
Blablabla
Facts
Numbers
How good is your memory?

10. The Elevator Pitch that ‘sticks’

11. 1
Sympathy

12. 2
Curiosity

13. Stick with
a metaphor
3

14. ‘3 little piglets’
Pursuasive presentation | Creativity | Storytelling

15. 1

16. Part 1 – Persuasive Presentation

17. Lorre, Lee & Peep?

18. ‘Behave normally, that’s silly enough’

19. Don’t act like herd animals

20. Be yourself!
Instead of just
another face in
the crowd.

21. ‘Stay hungry, stay folish’

22. Use your own power
Personal story | experience

23. Standing out = power

24. Your passion: playing act …

25. … real passion?

26. Adress as many senses as possible

27. What do we remember?
 10% of what we hear (audio)
 35% of what we see (visual)
 55% of what we hear and see

28. Speak from the heart
not from your memory

29. Power of communication
 7% is language
 38 % is tone of voice
 56 % is body language

30. Power of words

32. In the spotlights
business-related subject  personal subject

33. 2

34. Creativity
Finding a metaphore

35. 5% inspiration
95% perspiration

36. ‘Logic will get you from A to Z’

37. ‘Imagination will get you everywhere’

38. ‘Out of the box’- thinking
Your way of developing ideas?

39. Walking

40. Showering

41. Sense of
Wonder

42. ?

43. And now?

44. Use a Sense of Wonder

45. The power of images
Literal meaning  metaphorical meaning

46. Brainstorm
What does the metaphor mean?
1

47. 2

48. 3

49. 4

50. 45

51. 6

52. Suitable Metaphor for your research

53. Brainstorm
Exercise 1: Flower association

54. Solution
Beeld 1
Beeld 2
Beeld 3
Beeld
4

55. Made
to stick
Adhesive
tape
Plaster
Pritt-stick
W
allpaper
Gluegun

56. Brainstorm
Exercise 2: Chain association

57. Chain association
Beeld 1
Beeld 2 Beeld 3 Beeld 4
Solution

58. 3

59. Power of
storytelling

60. Town crier: “Pass it on, pass it on”

62. S.U.C.C.E.S - strategy

63. Building stones
Blue print

64. K.I.S.S.-principle
Keep It Simple, Stupid
S = Simple

65. 1 main subject or theme
3 examples| solutions| statements

66. U = Unexpected
An unexpected Approach

67. C = Concrete
Make your Message tangible
Images | Examples | Personal experiences

68. C = Credibel
Make your Message credible

69. Credible message
Honest story | Originality | Clear statements

70. E = Emotion
Focus on positive emotions
Good-will | Curiosity

71. Negative subjects
Positive twist | Sandwich Formula

72. S = Story
Tell a Story that sticks
Easy to remember | Simple re-tell

73. 5 Tips for Persuasive Presentations
Bonus

74. 1
Learning to make presentations takes time

75. Practice, practice, practice
improves spontaneity | avoids play-acting
2

76. Dare to reflect
Observe yourself in the mirror
3

77. 4
Don’t expect too much of yourself

78. 5
Guts, go-getting & persistence

79. Transform metaphor into a story
Individual Assignment

80. Your research as a Elevator Pitch
 Metaphor / personal story
 Solution / theme research
 Examples / arguments (max. 3)
 Metaphor / question

81. In the Spotlights: Who dares?

82. Race against time: 30 – 40 seconds
3 to 5 testees

83. Do you feel larger than life?
Stick with your Elevator Pitch

84. Questions?

85. Thank you
for your kind attention!