presentation I gave to a group of non-profits who are all interested in the implications of the social web for their respective businesses. highlighted broad cultural implications of the social web, 5 themes or 'things to know' as a non-profit looking to get involved, as well as case studies to show how cause brands and non-profits have engaged people effectively.
16. US Internet Users Who Currently Maintain At
Least One Profile On The Social Web
(% By Generation)
80
60
40
20
0 2009
2007 2008
Millenials Gen X Boomers Matures Total
Source: eMarketer 2010 16
17. THE IMPACT IS BEYOND SIMPLY
KEEPING UP WITH WHAT YOUR
FRIENDS ARE UP TO IN REAL-TIME
17
18. Growth In Real Dollars Raised Through
Facebook Causes Application
$20,000,000.00
$15,000,000.00
$10,000,000.00
$5,000,000.00
$0
May 2007 December 2007 May 2008 December 2008 July 2009 January 2010
Cumulative $ (Dollars) Raised
Source: Facebook Causes Official Fundraising Report, 1/27/10 18
19. A SHIFT FROM TRADITIONAL DONOR PROFILES:
400,000 INDIVIDUAL DONORS
MEDIAN DONATION: $25
SPREAD ACROSS 35,000 DIFFERENT CAUSES
Source: Facebook Causes Official Fundraising Report, 1/27/10 19
20. NOT LONG AGO, WE WERE ALL
WITNESS TO THE POWER OF
THAT CULTURAL SHIFT
20
36. What Do You Look For In Philanthropic Social Engagements?
0% 23% 45% 68% 90%
Highly Credible Source Of Info
Trust Organization
Interact With Other Donors
Interact With Philanthropic Experts
Lead A Public Conversation
Lead Discussions On Their Own
30-40
Over 50
Source: Mashable + Society Of New Comms Research March 2009 36
53. I
M
P
L
I Let people own it with you
C Create the right environment for collaboration
A
Embrace the small failures (and learn from them)
T
I
O
N
S 53
66. I
M
P
L
I Don’t be afraid to put people to work for you
C But never forget they need constant reassurance
A
Never let your first goal be the only goal
T
I
O
N
S 66
76. I
M
P
L
I Make it easy for even the unengaged to get involved
C Give activists ways to recruit the mainstream
A
No matter what, keep it simple!
T
I
O
N
S 76
85. I
M
P
L
I Give your self-organizers the tools they need
C “It’s not about me. It’s about you”.
A
Never, never forget the ones who gave it their all
T
I
O
N
S 85
87. 1. REAL-TIME EVERYTHING
2. FACILITATE CO-CREATION
3. GIVE PEOPLE EVOLVING
GOALS
4. MANY WAYS TO GET
INVOLVED
5. FOCUS ON LONG-TERM
COMMUNITY IMPACT
87