PRoduct Brief Template

1. Project Brief
template
SPRINT 8

2. Product Brief: Table of Contents
Elevator Pitch
Product Strategy: MVP Canvas Before & After
Research Methods & Key Results
What to build next: narrative, core loop, mockups
Pilot Project: how we’ll get measurable early results

3. MADLIBS Elevator Pitch
My company company name e
Is developing your offering o
To help target customer r solve a problem / meet a need d
Using r your secret sauce / unfair advantage e

4. Your MVP Canvas Before
Key Assumptions
Initial thinking
Early Market
Initial thinking
Unmet Needs
Initial thinking
Unfair Advantage
Initial thinking
Solution
Initial thinking
Value Prop
Initial thinking
Early Metrics
Initial thinking

5. Key Assumptions
Initial thinking
Updated Thinking
Early Market
Initial thinking
Updated Thinking
Your MVP Canvas After
Unmet Needs
Initial thinking
Updated Thinking
Unfair Advantage
Initial thinking
Updated Thinking
Solution
Initial thinking
Updated Thinking
Value Prop
Initial thinking
Updated Thinking
Early Metrics
Initial thinking
Updated Thinking

6. Research Methods: Who, What, When, Where
WHO we spoke with
• your demographics/psychographics, recruited from ....
WHAT we asked them to do
• How you connected, research setup, tasks you gave them
WHEN & WHERE we ran these tests
• How many tests, how often, over what period, at what location

7. Research Results: Key Patterns
Pattern 1 blah blah blah
Pattern 1 blah blah blah
Pattern 3 blah blah blah

8. Pattern 1
When I
trigger
I want to
Activity + Goal
so I can
outcome
Quote goes here
Story/Quote
Pattern 3
Quote goes here
Story/Quote
Pattern 2
Quote goes here
Story/Quote
When I
trigger
I want to
Activity + Goal
so I can
outcome
When I
trigger
I want to
Activity + Goal
so I can
outcome

9. iPsr ofodurc Et Nnathrruatsiviaests

10. iCso froe rL oEonpthusiasts
Feedback & Progress
Engaging Activity
Investment & CTA
Internal
Trigger
External
Trigger

11. Covet Fashion Pilot: Who, What, When, Where
WHO:
WHAT:
WHEN & WHERE: