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5 Practical Tips to Improve Managing Stakeholders: As a product manager, you have to deal with stakeholders. But how do you do it? How do you persuade those that control your resources (people, budget, and systems) that your idea is worth investing in? What if this skill is the difference between a successful product manager and a mediocre one? Alex McCarthy, Product Manager at Navigate Next, taught how to manage your stakeholders, how to craft your message, how to say “yes” and how to say “no” to senior leaders, and how to get the outcome you want. Influencing stakeholders can change the trajectory of your product – and your career.

Scaling product from the Head of Mobile, Atlassian

Software

JONATHAN ZAZOVE | @JZAZOVE
Scaling Product with Data
a team story

Hello, I’m JZ and I am
Head of Mobile at
Atlassian
INTRO

Unleash the potential
of every team
Atlassian mission

You don’t know
what to measure
without your
mission
WHY MISSIONS

Because it
allows you to
focus
WHY MISSIONS

We do not want to be
experts in analytics
FOCUS

We want to be
experts in our customers
FOCUS

Quantitative
Get quantitative feedback from
customers
Qualitative
Get qualitative feedback from customers
directly

Quantitative
Get quantitative feedback from
customers
Qualitative
Get qualitative feedback from customers
directly
CONNECTED

Customers are really bad at
describing their own
problems
QUALITATIVE

Every week
Make it a habit to talk to customers every week.
Talk to at least 2 a week. Ideally, more.
Bring your team
Bring the entire team. This includes engineers
and designers and anyone else who wants.
Listen
To what they want but really pay attention to
what their real problems are
Qualitative
Feedback
Imperatives

BRING YOUR TEAM / RESULTS
Few to no
engineers can talk
about the
customer value
they build
A few engineers
can email
colleagues to talk
about their work
Some engineers
start repeating
feedback in
meetings
Engineering teams
start suggesting
roadmap items by
innovating on
feedback
Everyone is
thinking about
product and how
to impact that
WEEK 1 WEEK 2 WEEK 3 WEEK 4 Present

Every week
Make everyone use data. Send around data
constantly. Make it a thing that people enjoy
getting.
Bring your team
Get engineers curious about data. Get data on
your roadmap. Set up a day where you all stop
feature development and explore data.
Visualize
Get a great visualization tool. Without this, you
will hate looking into data.
Quantitative
Imperatives

BRING YOUR TEAM / RESULTS
No engineers
think about
effectiveness of
features
A few engineers
can think of things
to A/B test
Some engineers
start asking for
access to data
Engineering teams
start suggesting
roadmap items
based on data
Everyone is
thinking about
data and how to
build hypotheses
WEEK 1 WEEK 2 WEEK 3 WEEK 4 Present

Got it
Quantitative and qualitative.
So what happens?

Customer Wants
Your team know what the
customer wants in detail.
Customer Does
Your team know what the
customer does in detail.
Anyone on your team can answer

Team Mission
Your team knows what NOT
to focus on.
Customer Wants
Your team know what the
customer wants in detail.
Customer Does
Your team know what the
customer does in detail.
Anyone on your team can answer

Anyone on your team can
answer what you should
build next
AND NOW

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We specialize in Psychic Readings, Psychic Love Spells, Binding Love Spells, Obsession Spells, Voodoo Spells, Lottery Spells, Marriage Spells, Black Magic Spells, Palm Readings & much more. Are you depressed? We perform this come-to-me love spell that works instantly with the aim of Winnipeg back the victim to the person performing the magic. Have you lost your lover? We perform this come-to-me love spell that works instantly with the aim of bringing back the victim to the person performing the magic. Have you lost your lover? Do u need to solve any relationship problem? Contact the powerful spells caster chief kule with love spells that work overnight and love spells that really work. Have you found yourself infatuated with a special someone you think could be the one? Are you looking for a spell to provide them with a nudge in the right direction? Or maybe the spell you cast didn’t achieve the results you were hoping for? Whether you’re new or versed in the ways of spell casting, we’re here to help. Today we’re going to provide you with a detailed guide on the types of love spells to cast. Not only that but there’s something for those who wish to find outside advice from more advanced spell casters. We’re also going to provide you with the top sites available to help you with your dilemma. Let’s begin our journey by educating ourselves on love magic and what a real love caster looks like. Love Magic and Love Casters Love magic made its first appearance back in Ancient Egypt and has been an active practice since. This type of magic is a branch of traditional magic and can be practiced in various ways. Typically the more common use of love magic is through the work of spells, but other methods look like Charms Rituals-LOVE Potions-Dolls and even Amulets If you are interested in becoming a love caster, be prepared for what’s to come. A genuine love caster knows that the art of love casting is no easy feat and shouldn’t be done casually. You should know that not only does it require you to be gifted spiritually, but you must be ready to serve others. Someone who is considered a real love caster has experience in all manner of spells, no matter the difficulty. Training yourself in attraction, commitment, and marriage spells is an excellent place to start. But this by no means will make you a professional. Practice your craft and expand your knowledge; understand that you will possess the ability to help others in time truly. Types of Love Spells What better way to start broadening your experiences with love spells than by learning more about them? These spells work like just about any other spell. Simply apply your intention, use a medium (sigils, mantras, candles, or charm bags), and top it off with establishing the belief that you will receive what you want. So what kind of spells are available and which ones suit your needs the best? Let’s take a look at the many options you have at your disposal. Attraction Spells

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