1. Dr Amit Nagpal
Personal Branding Consultant
New Delhi, India

2. • If your content goes viral on internet, you can transform
overnight from a local company to a multinational by
spending $50 on a Youtube video.
• Blentec based in Utah, USA has demonstrated this many
years back as their Youtube videos with spontaneity and a
unique theme caught the attention of the netizens across
the world.
• A local personal brand can become a global personal
brand, if your content goes viral.
• Only great content will go viral. It is unusual and may have
elements like emotional connect, spontaneity, humour
and so on

3.  Creativity does not mean writing. It can be
cartooning, making video/images, audio talks
and so on.
 The content has to be great to go global. So
practice, practice and practice.
 It should transcend cultures and languages
and make an emotional connect with the
audience (for eg stories on Blogs)

5. • Social Media is a glasshouse and your persona is
visible to your network. You can be a wolf in
sheep’s clothing for sometime but you cannot
fool all the people all the time.
• Personal growth means an attitude of looking
for win-win situation and developing higher
levels of emotional intelligence.
• The higher EQ you have, the more empathetic
you will be to your network resulting in better
connect in relationships and better support from
your network.

6. Sl. Characteristics of Examples Why personal growth is
No Social Media a must?
1 Living in the Eg Twitter followers, Grammar High standards of ethics
glasshouse/ mistakes on FB updates and Good written
Transparency to See friendship on Facebook communication,
friends Unfriend/report/block on FB and Anger/emotional
remove connection on LI instability can be visible
to people
2 Open to general public Eg Tweets (searchable), Preserve our reputation
Linkedin profile and handle negative
Optional for Facebook public content with wisdom
updates, Linkedin public status
3 Network visibility Common connections on Scope for badmouthing
Linkedin

7.  Slowly get out of the ‘I’ mode
 Try thinking of win-win situations
 Do not post when angry
 Promote others and not self
 Come out as a ‘caring and sharing’ person
 Appreciate and encourage others

8.  Social Media makes it easy to connect with
like-minded people across the world (the
transaction costs for finding and connecting
with others who may share one interest or
concern is lower).
 Easy to stay in touch with new (and old)
connections
 Borders do not matter anymore.

9.  Connect and converse/engage
 Building relationships across borders
 Look for opportunities for give and take or
collaboration.
 Stay in touch. Keep a bare minimum contact and
build a close relationship when mutually
beneficial.
 Filter contacts into groups which are of short
term and long term use (Strength respects
strength)

10. Social network sites provide simple,
inexpensive ways to
 organize members,
 arrange meetings,
 spread information,
 and gauge opinion

11. Building Bridges through social media
 Removing misconceptions and stereotypes
 Lack of interaction increases misconceptions
 Differing viewpoints can be discussed and
even increase tolerance among those with
opposing ideas.

12.  Competition and aggression have helped
people become successful for ages.
 Social media is making collaboration a better
tool for success than competition.
 In future, the great personal brands will be
the people who are great collaborators.

13. Online Opportunities for Collaboration
 Joint Blogs
 Ebooks & books
 Mutual promotion of websites
Offline Opportunities for Collaboration
 International trade (Export-import)
 Joint ventures
 Licensing
 Technology transfer

14. Opportunities galore
 The language advantage
Challenges to be
 Indians living in UK as overcome
bridges  Distance
 Anglo-Indians in India  Cultural differences
 Well-connected by air  Recession in Europe
 Traditional ties and British  Slowdown in India
MNCs in India

17.  Using Facebook for professional purposes
 How Edge Rank works
Three Factors
Interactivity/Engagement
(Likes, comments and shares)
Past engagement
(whether person has liked,
commented, shared your
content in the past)
Recency of the content
(weekends, timings)

19.  19 Thought Leaders
6 countries
spanning 4 continents.
 How did they come together to co-create a book on
personal growth and joy without ever meeting each
other and building trust only through online
relationships?
 A case study on this has been included in well
known Canadian author Larry Easto’s upcoming
book on Professional Services Marketing

21.  Building trust in relationships requires time
and efforts. No wonder, it was only after two
years of interaction and inspiring trust that
this project became a reality
 The book is an excellent example of inspiring
trust online, using social media for
international collaboration and the power of
social media to build relationships and
bridges.

22.  Goodnews Cadogan-Executive Leadership Coach, South Africa
 Annie Cap, Breakthrough Coach, UK (interviewed on BBC, 2 books on
Amazon)
 Dr Ferda K.-Professor of Medicine, Cyprus
 Dr Linda J. Ferguson, Executive Coach, USA
(has received American woman of the year award)
 Meredith Kimbell-Founder-Corporate Adventure, USA (has another book
on Amazon)
 Michael Thallium, Global and Greatness Coach, Spain
 Retta Blaney, Visiting faculty, World Journalism Institute, New York
 John Murphy, Management Consultant, New York, USA (author of 13
books)
 Dr Janet Smith warfield (Wisdom Coach, Publisher & Author with books
on Amazon)
 Jennifer Sertl, Agility 3R, New York

23. What is Thought Leadership?
Paradigm shifts in society
 Money is not the only source of joy
 Personal Growth can be a source of joy
 Primary reason for meditation should not be to
reduce stress but to add joy
 Meditation is not as difficult as it appears to be
 Pampering oneself need not be accompanied by
guilt

24.  The intensity and positivity reflected in our
comments on social media are a good
measure of our sincerity in the relationship.
 Building trust takes time and a genuine desire
to help and encourage people.
 Social media is for caring and sharing and if
you do it with patience, the monetary
rewards also come in the form of
collaborations, clients and referrals.

25. • Secrets are out (Everything becomes open
secret)
• Storytelling on social media
• Becoming Global is easy, provided you have
the mindset
Influenced by social media
• Scanning and Aggregation skills (content)
• Meditation and Creativity
• Discover your deepest passion