1. ENLARGE, EXCEL AND
EVOLVE
3E PHILOSOPHY TO
GROW AS A PERSON,
BECOME SUCCESSFUL &
BUILD YOUR PERSONAL BRAND
Dr Amit Nagpal,
Personal Branding Consultant,
New Delhi
www.dramitnagpal.co.in

2. MAIN TOPICS
Background
Characteristics of Social Media &
Why it Requires Personal Growth
3E Philosophy-Enlarge, Excel and
Evolve
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3. BACKGROUND-
CHARACTERISTICS OF
SOCIAL MEDIA AND
WHY IT REQUIRES
PERSONAL GROWTH
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4. MEDIA &
WHY THEY REQUIRE PERSONAL
GROWTH
Sl. Characteristics Examples Why personal
No of Social Media growth is a must?
1 Living in the Eg Twitter followers, High standards of
glasshouse/ Grammar mistakes on FB ethics and Good
Transparency to updates written
friends See friendship on communication,
Facebook Anger/emotional
Unfriend/report/block on instability can be
FB and remove connection visible to people
on LI
2 Open to general Eg Tweets (searchable), Preserve our
public Linkedin profile reputation and
Optional for Facebook handle negative
public updates, Linkedin content with wisdom
public status
3 Network visibility Common connections on Scope for
Linkedin badmouthing

5. Enlarge, Excel and Evolve
A Simple Explanation
Enlarge Excel Evolve
Enlarge as a Human Excel as a Social Evolve as a Personal
Being (Focus area – Media Being (Focus Brand (Focus Area-
HR) Area-IT) Mktg)
Internal (Personal Social Media Tips Brand Management
Development) •Understanding the •Brand management
uniqueness of each tool principles and tips
• Communication skills •Understanding transparent •Association & Credibility
•Avoid self promotion
nature of social media •Brand Integration
• Helping the right people
•Social Media is media too •AIDA model (VCP)
•Wisdom/Maturity
•Widgets and applications •Building Trust
•Creativity
-------------------------------------- ----------------------------------------
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Other Digital Tools Marketing of
External (People •Understanding blogs and People
Skills) websites •Role of passion
•Leadership skills •Understanding SEO basics •People marketing vs
•Good manners for social •Mobile/email marketing Product marketing
media •Advanced tools eg e-books, •Knowledge, Skills and
•Interpersonal skills newsletters, web analytics attitudes
•Collaboration etc •Mass media vs Social media
•Emotional Intelligence •Technology integration •Relationship marketing
•Other soft skills
•Thought Leadership

6. 3 E PHILOSOPHY/
ENLARGE, EXCEL AND EVOLVE
 Enlarge as a Human Being
 Excel as a Social Media being
 Evolve as a Personal Brand(ed) being
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7. ENLARGE AS A HUMAN BEING
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10. ENLARGE AS A HUMAN BEING
• Life is a journey of personal growth All the more
critical on social media, which is a platform for
collaboration and relationship building.
•
• More unselfish you become, more you are rewarded
for the large-heartedness.
• More you promote yourself, more you are seen as a
navel gazer and a person trying to prove
himself/herself.
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11. ENLARGE AS A HUMAN BEING
 Keep looking for areas of improvement, keep
looking inside for things gone wrong and keep
looking at the positive side of people.
 Instead of filling your emotional and ego tanks,
fill the tanks of others.
 Enlarge and nurture your network too and you
will end up getting enlarged yourself.
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13. EXCEL AS A SOCIAL MEDIA
BEING
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15. 4 SIMPLE STEPS TO
SOCIAL MEDIA SUCCESS
1. Connect with Like-minded people
2. Converse and Engage with them
3. Collaborate and Co-create content
4. Convert collaborations into
Professional relationships
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16. EXCEL AS A SOCIAL MEDIA BEING
• Social media is a glasshouse in terms of transparency.
Very difficult to hide your true personality for long.
• Social media is primarily for sharing and not selling.
Do not look for short term benefits.
• Some youngsters deprived of emotional support
systems often use platforms like Facebook as an
emotional gutter.
• Let us not forget that Social Media is media too and
we need not cause permanent damage to our
reputation because we are temporarily upset.

17. EXCEL AS A SOCIAL MEDIA BEING
• As you start growing as a person, the results are
visible sooner or a little later.
• Your network starts respecting you for your
traits -be it wisdom, knowledge, caring attitude
or generosity.
• Now the journey begins. Also need to look at the
ethical dimension and long term perspective
involved, to fully utilize the benefits of social
media.
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19. EVOLVE AS A PERSONAL BRAND(ED)
BEING
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20. WHY SHOULD I DO PERSONAL BRANDING?

22. 3 STEPS TO PERSONAL BRANDING
WITH SOCIAL & DIGITAL MEDIA
Visibility, Credibility and Profitability (VCP)
1 Be Visible- Be Visible on the
 Right Online Platforms eg Blogs and forums
 Social networks
2 Become Credible- Build credibility by
 Sharing Knowledge
 Displaying Skills
 Wearing Right Attitude
3 Get Results / Profitability- Convert your online efforts into
 Financial profits
 Non-Financial profits like customer feedback & making new friends

23. EVOLVE AS A PERSONAL BRAND(ED)
BEING
 Becomewhat you aspire and communicate
what you are.
 Once you have enlarged yourself and become
successful on social media, you have already
created a personal brand to a certain degree.
 Now the brand needs to evolve and grow.
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24. EVOLVE AS A PERSONAL BRAND(ED)
BEING
• Ask your connections and friends to give
feedback for your ideas /business concepts.
• Once I posted on Facebook, “I began with
learning to teach, then I was teaching to learn
and now I am learning to learn. I remain a
lifelong seeker.”
And the Journey Continues
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26. THANK YOU