Foundations

FOUNDATIONS OF STRATEGIC MARKETING MANAGEMENT

[object Object],[object Object],[object Object],[object Object],Strategic Marketing Management

[object Object],[object Object],[object Object],[object Object],A Company’s Business

[object Object],[object Object],[object Object],[object Object],[object Object],A Company’s Mission

A Company’s Business Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Converting Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

S.W.O.T. Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product-Market Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bases for Strategy Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bases for Strategy Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy Selection ,[object Object],[object Object],[object Object],[object Object],[object Object]

Designing The Marketing Mix ,[object Object],[object Object],[object Object],[object Object]

Budgeting of Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reformulation and Recovery Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reformulation and Recovery Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ethics and Social Responsibility ,[object Object],[object Object],[object Object]

Foundations

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Foundations