This document discusses communication in business. It defines communication as sharing information between individuals or organizations so understanding results. Effective communication has several purposes in business including conveying messages, coordinating efforts, and developing managerial skills. Communication is important for smooth business operations and allows for maximum production at minimum cost, prompt decision making, and building good employee relations. The elements of the communication process include a source, message, channel, receiver, and effect. Communication can take various forms depending on direction, organizational structure, and means of expression.

1. COMMUNICATION IN BUSINESS
BY - AMIT PANDEY &
AAKASH KUMAR G

2. MEANING & DEFINITION

THE WORD COMMUNICATION IS DERIVED FROM THE LATIN WORD
„COMMUNICARE‟ THAT MEANS TO SHARE, TO IMPART, TO PARTICIPATE OR TO
TRANSMIT.

ACCORDING TO PETER LITTLE – “COMMUNICATION IS THE PROCESS OF BY
WHICH INFORMATION IS TRANSMITTED BETWEEN INDIVIDUALS OR
ORGANISATIONS SO THAT AN UNDERSTANDING RESPONSE RESULTS‟.

ACCORDING TO NEWMAN & SUMMER – “IT IS AN EXCHANGE OF
FACTS, IDEAS, OPINIONS OR EMOTIONS BY TWO OR MORE PERSONS”.

3. NATURE OF COMMUNICATION
1.
UNIVERSAL
2.
UNAVOIDABLE
3.
CONTINUOUS PROCESS
4.
TWO-WAY
5.
SHORT LIVED PROCESS
6.
NEEDS PROPER UNDERSTANDING
7.
LEADS ACHIEVEMENT OF THE ORGANIZATIONAL OBJECTIVE
8.
DISPELS MISUNDERSTANDING

4. PURPOSE/OBJECTIVES OF COMMUNICATION

CONVEYING THE RIGHT MESSAGE

CO-ORDINATION OF EFFORT

GOOD INDUSTRIAL RELATIONS

DEVELOPMENT OF MANAGERIAL SKILLS

EFFECTIVENESS OF POLICIES

5. IMPORTANCE


1.
2.
3.
4.
5.






SMOOTH WORKING OF A BUSINESS
MANAGERIAL FUNCTION
PLANNING & ORGANIZING
DIRECTION & LEADERSHIP
MOTIVATION
CO-ORDINATION
CONTROL
MAX PRODUCTION AT MINIMUM COST
PROMPT DECISION & ITS IMPLEMENTATION
BUILDING HUMAN RELATIONS
JOB SATISFACTIONS & GOOD MORALE
AVOID ILLUSION
CONTACTS WITH EXTERNAL PARTIES

6. ELEMENTS OF COMMUNICATION

SOURCE

MESSAGE

CHANNEL

RECEIVER

EFFECT

7. PROCESS OF COMMUNICATION

8. FORMS OF COMMUNICATION
1.
ON THE BASIS OF DIRECTION OF FORMAL COMMUNICATION
i.
VERTICAL
a)
DOWNWARD
b)
UPWARD
ii. HORIZONTAL OR LATERAL COMMUNICATION
iii. DIAGONAL COMMUNICATION

9. 2. ON THE BASIS OF ORGANIZATIONAL STRUCTURE
I.
FORMAL COMMUNICATION
a) SINGLE CHAIN
b) WHEEL
c) CIRCULAR
d) FREE FLOW
e) INVERTED V
ii. INFORMAL COMMUNICATION (GRAPEVINE)
a) SINGLE STRAND CHAIN
b) GOSSIP CHAIN
c)
d)
CLUSTER CHAIN
PROBABILITY CHAIN

10. 3) ON THE BASIS OF WAY OF EXPRESSION
i.
ORAL COMMUNICATION
ii.
WRITTEN COMMUNICATION
iii.
GESTURE COMMUNICATION

11. MODES OF COMMUNICATION

INTERNAL COMMUNICATION

EXTERNAL COMMUNICATION

12. FLOW OF COMMUNICATION

VERTICAL COMMUNICATION

HORIZONTAL COMMUNICATION
1.
GEOGRAPHICAL ORGANIZATION
2.
FUNCTIONAL ORGANIZATION

13. THANK YOU