project report

1. An assignment of management theory
Submitted to,
Mr. Palkesh Sir
Submitted by,
Name Roll NO
Amar s Bhavsar [01]
&
Nayak Jigar [16] year 2011-12

3. Hindustan Unilever Limited (HUL), earlier called Hindustan Lever Limited
(HLL) was established in 1933 as Lever Brothers India Limited. Hindustan
Lever Limited (HLL) is India's largest Fast
Moving Consumer Goods Company, with a customer base of 2 out of
every 3 Indian in the category of Home & Personal Care Products and
Foods & Beverages. The company has combined volumes of about 4
million tonnes and sales of Rs.10, 000 crores. HLL is also one of the
country's largest exporters; the Government of India has recognized HLL
as a Golden Super Star Trading House.
HUL is the market leader in Indian consumer products with presence in
over 20 consumer categories such as soaps, tea, detergents and shampoos
amongst others with over 700 million Indian consumers using its
products
Type Public
Headquarters Mumbai , India
Mr.Harish Manwani ,
Key people
Chairman Douglas Baillie, CEO
Industry FMCG
Products Tea, soap, detergents
Employees 41,000
Parent Unilever
Website www.hll.com

4. Product of Hindustan Uniliver
Kwality Walls Ice Cream
Hamam
Lifebuoy
Rexona
Lux
Liril
Moti Soaps
Breeze
Lipton Tea
Brooke Bond Tea
Bru Coffee
Pepsodent
Fair & Lovely
Close Up
Surf
Rin
Wheel Laundry Detergent
Kissan
Annapurna
Pond's
Vaseline
Lakmé
Clinic Plus
Clinic All Clear
Sunsilk and Lux Shampoos
Vim
Ala Bleach
Domex
Pureit Water Purifier

6. One of The Most Famous Product of Hindustan Uniliver
History:
The fairness cream brand was developed by Hindustan Lever Ltd (now
Hindustan Unilever Ltd) in 1975.The product was then marketed
nationally in 1978 the launch of Fair and Lovely was met with much
enthusiasm. In 1988, the brand went international, and is now available
in 40 countries.
Fair & Lovely was launched in 1978 in India. (Pretty Old Product) Fair &
Lovely is sold in over 30 countries worldwide. These include countries
across Asia, Middle East and Africa. Fair & Lovely does not contain
Alcohol.
All the oil & fat used in Fair & Lovely products are of vegetable or
synthetic origin only. Fair & Lovely doesn‟t contain any harmful
ingredients. All Fair & Lovely ingredients have been safety cleared and are
all approved for cosmetic products as per local regulations.
All the ingredients used for the base are all widely used in personal care
products globally and approved by agencies like the BIS (Bureau of Indian
Standards) which work together to protect the skin from darkening and
gently, safely lightening the skin.

7. “With the consumers brand is also growing,
With the modernization of consumer, brand is also modernizing,
With the transformation of women, brand is also transforming
with their changing needs.”
The tube of Fair and lovely has its presence in many homes
whether they are rich or poor, rural or urban. It is the favourite of
women of different age groups ranging from c ollege going girls
(even school girls) to older women.
Fair and Lovely has dominated the market for long period of time
and nowadays also it is doing pretty wel l despite the increased
competition both from domestic and international brands. All this
is because of loyal customer base it has created through great
marketing efforts of the company. With a pack of Fair and Lovely,
the company doesn't only sell the product but also hopes .
SUCCESS STORY OF BRAND
The success of a brand depends on various factors such as right
product at right time to right consumers with right marketing
efforts. There were various advantages for Fair and lovely such as,
it has backing by strong company like HUL, which is always
considered to be acumen of marketing. Furthermore, it was first
product to be launched of this kind in India. This Brand also
focuses on a specially designed marketing drive for villages .
ADVERTISEMENTS
Advertisement has always been a great marketing mix for Fair and
Lovely. The advertisement shows the whitening effect on its cover
only by showing a face six times in whitening progression, as
woman becomes fairer she is even more happier depicted by
showing two pictures of woman as before use and after use. To
verify, instrument such as fairness meter is given along with the
pack.
The TV commercial of Fair and Lovely also shows highly depressed
women and after use of Fair and Lovely she fulfill her dreams and
meet with happiness

8. Marketing is divided into three phases

9. CONTROVERSIES
Initially, the advertisement campaign which was launched by Fair
and lovely was somewhat biased toward darker skin and attracted
a fair share of controversies with people blaming that fair and
lovely mixed beauty with fairness. But now the advertisement
campaign which is focussed on “fulfilling the dreams” and
"transforming the women”. HUL did not create prejudice , it
already existed there. It used it to increase selling of its product.
MEETING DEMANDS OF CONSUMERS
Positioning of brand keeps on changing with evolving customers.
Initially advertisements were focused on aspiration of girl getting
the right man, but as aspirations kept on changing,
advertisements have also started evolving about achieving career,
status, self achievement etc. This can be supported by Airhostess
ad, Ayurveda ad, Cricket ad of Fair and Lovely. Fair and Lovely
has always listened to their customers needs and has changed
accordingly thus becoming one of the favourite brands of its
followers.

10. When to Use?
Fair & Lovely should be used 2 times a day preferably after washing the
face so as to ensure that dirt, dust and grime are removed from the skin
prior to applying the product.
What Fair & Lovely Says about their Products?
More than the benefits given by our technology/products are reversible
(that is once the product application is discontinued), the consumer will
revert back to their initial color/skin state within a few weeks. This is
what makes our technology safe and unique. The Fair & Lovely gets
absorbed into the skin as soon as you rub it in gently. Fair & Lovely
avoids leaving oily look. Fair & Lovely says that their products are
suitable for all skin types and are not known to have any side effects.
“Here are the photos of my Fair & Lovely Multi vitamin Cream”
There are 4 variants of Fair & lovely are available in the Market:
Fair & Lovely Multi vitamin
Fair & Lovely Ayurvedic Cream
Fair & Lovely Anti Marks
Fair & Lovely Menz Active

11. SWOT Analysis
Strength
1. Fair & Lovely brand is World's first and largest Fairness cream brand
2. Presence in 40 countries and a value of around Rs.6 billion
3. Line Extension to premium soap „ Fair and Lovely Soap‟
4. Enjoys high levels of Consumer Awareness for the brand
5. Excellent , top-of-the-mind name, and good distribution
Weakness
1.Categorization of women on the basis of skin color, has led to many
issueswith activists and human rights leading to Negative Publicity
2.Extremely tough competition in skincare market
Opportunity
1. Fair & Lovely Foundation which aims at empowerment of women
2. Fair & Lovely Scholarship for underprivileged girls
3. Introduction of „Menz Active‟ fairness cream for Men
Threats
1. Several competitors in the market
2. Challenges to deal with consumer choice and buying behavior
3. Legal issues often hamper the brand image
Competitors
1.Fairever (Cavin Care)
2. No Marks (Ozone Ayurvedics)
3.Vicco

12. Thank you,

13. Reference
www.fairandlovely.in
www.hul.co.in
www.wikipedia.org
www.makeupandbeauty.com

14. Index No
1) Company Details
2) Product information
3) Product Photos
4) Details of fair&lovely
5) Success of brand
6) Marketing
7) Controversies
8) Fair&lovely say about this product
9) SWOT analysis
10) Logo of uniliver
11) Reference