The document discusses adding YouTube to a business's marketing strategy. It outlines why YouTube is an important platform, how to set up a YouTube channel and create effective video content, and tips for promoting videos to achieve viral success or steady viewership. Key points include researching audience needs before production, focusing on quality over quantity, using calls to action to encourage sharing, and analyzing video metrics to improve outreach.
5. What you may not know Poll of 400 senior marketing and media executives, 67% identified online video as a primary focus of their 2009 digital marketing campaigns 4th most visited site on the Internet (above MSN and Live.com) 13 hours of video uploading to YouTube every MINUTE* 100,000 YouTube Videos viewed per day* Last month (July 2009) YouTube had its biggest month EVER 85.1 million U.S. visitors http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090106/FREE/901069995/1078/newsletter011
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13. " Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it's the people who are in control ". Rupert Murdoch Chairman and CEO, News Corp. #2 of Fortunes 25 most powerful people in business
14. Source: Nielsen Online http://www.clickz.com/3633357 http://blog.nielsen.com/nielsenwire/tag/total-us-television-viewers/ 114.2 million 156.7 million Users vs. Viewers More Internet Users than TV household subscribers