You can run your own PPC Campaign

1. Business Plan

2. Advertising On-Line
• Determine your goal
– Targeted advertising. Bring your ad when they
search for your product
– Mass advertising. Image building

3. Advertising Platform
• Google, Bing, Yahoo
– Responsive advertising
• Facebook, MySpace, Ning, LinkedIn
– Billboard Style Advertising
• Twitter, GoogleWaive
– Who knows how to advertise?

4. Search Engine Advertising

5. Opportunities

9. LinkedIn
A New Trend! Cross Advertising

12. You can do it yourself
• Adwords FREE from Google. Just go to Google Help.
• Facebook Free Account
• Linked In Free Account

13. How is cost determined?
• Quality Score:
• Each time a search is done, Google is looking following about 200 factors, some of them are:
- Search query and the keyword matching?
- Search query and ad text relevance
- Keyword and ad text relevance
- Search query and website relevance
- website easy navigation
- website load time
The above data is building your Quality Score for the particular search. (This is calculated new on every search).
• The Click Cost is calculated by the following formula:

14. If you want to hire someone
SEO – A Biiiig NO!
• Flat Fee vs. commission on clicks
• How is the sales person paid? Who pays it?
• Nobody can manipulate search results. There NO
company with direct access to Google! Beware of scam
• Buying clicks????

15. Broad vs. Exact Match
• Client: ANYLABTESTNOW - Keyword: TEST,
• Lab test, Blood Test, SAT test, Magnetic test, Bio-
chemical test, driving test, citizenship test
• Should I bid on the word TEST?

16. LocalPPCManager.com
• Why should I hire someone?
• Do you have extra time on your hand to read 1000+
pages of information and learn this system?
• How much it will cost you if you make mistakes?
• If you can reach $6 per click on a $1000
monthly budget, you will have 167 clicks (167
potential clients coming to your website).
• If LocalPPCManager can achieve $2.30 per
click on the same $1000 budget, only $790 will
be used towards clicks and you will receive 344
potential clients on your website.