NAVIK Concept Test is a cloud based decision support tool that automates concept testing for brand managers, product managers, and market researchers.

1. © Absolutdata 2015l
London Dubai New Delhi Bangalore SingaporeSan Francisco
www.absolutdata.com
NAVIK Concept Test Overview
by

2. © Absolutdata 2015 2
Agenda
NAVIK Concept Test Overview
Demo
Q&A

3. © Absolutdata 2015 3
NAVIK Concept Test
NAVIK Concept Test is a cloud based
decision support tool that
automates concept testing for
brand managers, product managers,
and market researchers.
Guided research design, easy panel
selection, and advanced analytics
under the hood provide clear,
decisive Go/No Go results.
by

4. © Absolutdata 2015 4
Concept is a Go
Concept is a No Go

X
NAVIK Concept Test™
Make decisions fast. Get to market faster.

5. © Absolutdata 2015 5
Guided concept testing for fast results
 Test more ideas, faster
 Make better decisions, faster
 Get step-by-step guidance to professional results
2 weeks vs. 6 weeks
Design Test
Create
Survey
Setup
Panel
Conduct
Survey
Analyze
Results
Visualize
& Decide
Traditional
Method
NAVIK
Concept Test
1| 2| 3| 4| 5| 6|Weeks |

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Comprehensive options for customized tests
 Select from a broad array of test types
 Specify your unique business needs
 Interactive approach puts you in control

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Intelligent design for accurate decisions
 A decade of expertise behind every result
 Powerful advanced analytics
 Ideal blend of simplicity and sophisticated methodology

8. © Absolutdata 2015 8
Sample
Planner
Survey
Designer
Analytics
Engine
Sophisticated Automation Tools
Complex made simple
Panel Partners
and DB
Recommendation
Intelligence
Business
Parameter
Module
Output
Wizard
Intelligent analytics at the core with
sophisticated methodologies
designed in, engineered by experts
to automate concept testing.

9. © Absolutdata 2015 9
Business Goals
Develop a new product
Enhance positioning
Test new packaging ideas
Improve store layout
Optimize price
Business Decisions
The right product
Defensible positioning
Increase margin
Higher run rates
Gain market share
Make Better Decisions, Faster
New and improved line Gain market share
Test price elasticity Optimize margin
Change positioning Elevate brand

10. © Absolutdata 2015 10
Agenda
NAVIK Concept Test
Demo
Q&A

11. © Absolutdata 2015 11
Coco Couture
Coco Couture is a well-known global chocolate
confectioner. Their chocolate bars are found on
most grocery and specialty store shelves. They are
world-famous for creative seasonal flavors, in
addition to the standard favorites like dark, milk,
and white chocolate.
They are testing 5 summer flavors to determine
which one to launch in the US next month.
They want to decide:
• Which flavor to launch and why
• What the optimal price would be
• Which flavor(s) inspire a high intent-to-purchase

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DEMO
Project 6
Project 1
Project 2
Project 3
Project 4
Project 5

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STUDIES IN PROGRESS—FIELD STATUS

14. © Absolutdata 2015 14
Concept is a Go
Concept is a No Go

X
NAVIK Concept Test™
Make decisions fast. Get to market faster.
Guided concept testing for fast results
Comprehensive options for customized test
Intelligent design for accurate decisions

15. © Absolutdata 2015 15
Agenda
NAVIK Concept Test
Demo
Q&A

16. © Absolutdata 2015l
London Dubai New Delhi Bangalore SingaporeSan Francisco
www.absolutdata.com
Thank you
by

17. © Absolutdata 2015 17
Better Decisions, Faster
Panel Partner 1
Panel Partner 2
Panel Partner 3
Panel Partner 4
Upload my own
$ 10
$ 12
$ 10
$ 8
$ 4
per interview
Go
No Go

X
• Select test type(s)
• Enter details
• Upload concepts
• Select KPIs
• Specify demographics
1 2 3Design
Research
Select
Panel
Get
Results

18. © Absolutdata 2015 18
Concept is a Go
Concept is a No Go

X
Guided concept testing for fast results
Test more ideas, faster
Make better decisions, faster
Get step-by-step guidance to professional results
Comprehensive options for customized tests
Select from a broad array of tests types
Specify your unique business needs
Interactive approach puts you in control
Intelligent design for accurate decisions
A decade of expertise behind every result
Powerful advanced analytics
Ideal blend of simplicity and sophisticated technique
NAVIK Concept Test™
Make decisions fast. Get to market faster.