The document discusses potential topics for a social action campaign, including bullying, cancer awareness, mental health, and alcoholism. For each topic, it provides example mood boards or posters from other awareness campaigns. It then analyzes which approach might work best if that topic was selected, such as focusing on cyberbullying and its constant nature, combining scientific and stigma approaches for mental health, or showing the effects on someone's life and using an infographic for alcoholism.

1. A L E X WA L K E R
SOCIAL ACTIONS IDEA
GENERATION

2. POSSIBLE TOPICS
• Bullying
• Cancer Awareness
• Racism
• Sexism
• Smoking
• Drugs
• Animal Testing
• Abuse
• Global Warming
• Alcoholism
• Homelessness
• Mental Health
• Religion
• Domestic Abuse
• Sexuality
• Neglect
• Politics
• Poverty
• Disabilities
• Drink Driving
• Speeding
• Discrimination
• Health
• Sexual Health
• Immigration
• Addiction

3. BULLYING MOOD BOARD
With these previous bullying
campaigns shown here, they all
take different approaches on how
to get bullying to stop.
The first is there to encourage
people to help and stand up to
bullies by reporting it.
The second is there to make people
see how being bullied makes you
feel, this one is more hard hitting
than the first as it is trying to speak
to an older audience.
The third image is from an Irish
bullying charity and uses famous
Irish celebrities to promote that they
are against bullying, this is to try and
make bullies see that it isn’t
accepted by anyone to be a bully.
The fourth image is to show that
there are more ways in which to
bully people now and that the issue
needs to be stopped online and in
person.
The fifth image is short and simple in
order to get people to report the
bullying that they witness or
experience.

4. BULLYING
If I were to use bullying as my campaign topic, I would probably talk
mainly about cyber-bullying. This is because it is a growing and more
effective way for bullies to get to people. This makes the bullying even
more constant than it being in person as they can be reached all the time,
everywhere.
I would use the approach of the second image, to show how much it scars
a person that is bullied. I would do it differently by using a computer or
phone to get the point that cyber-bullying is happening and needs to
stop.
I would try and get the message across that people need to report it by
using a short and simple command like the last image did, to get my point
across further.

5. CANCER AWARENESS MOOD BOARD
All of these images are there to raise
awareness for cancer. This first and
second are there to target awareness
for specific types of cancer, whereas
the third is an in info-graph about the
main types of cancer and how many
people it affects in the USA.
The first is there to try and get people
to think about whether they know
what they’re looking for, this makes
people more aware as if they don’t,
they would want to find out.
The second is using a play on words to
get awareness out for lung cancer.
The third image is trying to present the
information about different types of
cancer in an interesting way so that
people want to read about it, even if
its something they think they already
know about.

6. CANCER AWARENESS
If cancer awareness was my chosen campaign topic, I would chose one
specific type of cancer, find as many facts about it as possible, show some
things to do about it and put it all on an info-graph so that people knew
what to look for, how to deal with it if they found what to look for and how
they can support the awareness if they didn’t.
This would probably be in the form of a poster but could also be a gif so
that it was more interesting for people to look at.

7. MENTAL HEALTH MOOD BOARD
These mental health awareness campaign posters are there to make people talk about
mental health and to try and take away some of the stigma that comes with mental
health. The first is taking the scientific approach and take away the stigma that mental
illnesses are all made up. The second is taking a more light hearted view on it and using
humor to show that it is okay to talk about it. The third is showing that you don’t always
know when you have a mental illness and that you should talk about it. The last image is
there to show that people try and hide the fact they have a mental illness and don’t talk
about it, but they as it is better for them to do that. It could also be getting at how
socially, people need to acknowledge it and start talking about it rather than trying to
ignore it.

8. MENTAL HEALTH AWARENESS
If this was the chosen topic, I would combine the scientific approach with
some of the stigma’s that come with mental health.
I would do a poster for this, probably focusing on mental illnesses that
involve split personalities’ or hear multiple voices etc. so that I could show
one person with multiple faces all saying the wrong things that people
seem to think about mental illnesses. This issue would need to be
researched further, to gain more knowledge.

9. ALCOHOLISM
These posters all show that being an alcoholic is destructive in one way or
another. These posters all have different messages, the first being that it isn’t
healthy for you or your family/children. The second image is showing that
even if you aren’t destroying yourself on the outside, you will be on the inside,
it shows how you could give yourself a stroke, along with other things. The third
image shows that it doesn’t matter what age you are, you are still affected by
the effects of alcohol, this is backed-up by the writing on the right side, ‘Its not
just a youth issue. 60% of heavy drinkers are over 30.’

10. ALCOHOLISM
If I chose to do an alcoholism campaign, I would use a poster to show the
effect's on someone's life who is an alcoholic and probably an info-graph
to show the scientific effect’s on people.
I could design a bottle with the info-graph on, like cigarettes and their
effect’s.