Metaverse & Web3 Technology Innovation & Business Development

Metaverse
Metaverse & Web3
& Web3
Metaverse
Metaverse & Web3
& Web3
Technology Innovation
&
&
Business Development
October 27 2022
October 27 2022
October 27, 2022
October 27, 2022
Alex G. Lee
Alex G. Lee
©2022 TechIPm, LLC All Rights Reserved www.techipm.com
e G ee
e G ee

Metaverse
Metaverse Digital Revolution
Digital Revolution

Metaverse Revolution Imperatives
©2022 TechIPm, LLC All Rights Reserved

Metaverse Present and Future Infographics
Metaverse = Physical + Virtual Converged World
Metaverse = Physical + Virtual Converged World
Physical World
Physical World
( )
( ) S ( )
S ( )
Virtual World
Virtual World
Vi li [
Vi li [N
N Ti (A )
Ti (A ) N
N S (Di i l
S (Di i l
People can interact freely in a
People can interact freely in a
variety of ways and forms with
variety of ways and forms with
one another, digital objects,
one another, digital objects,
robots and environments for a
robots and environments for a
Reality Technology Innovation
Reality: [
Reality: [Time (Events)
Time (Events) –
– Space (Places)
Space (Places) –
–
Matter (Substances)
Matter (Substances)]
]
Virtuality [
Virtuality [No
No-
-Time (Autonomous)
Time (Autonomous) –
– No
No-
-Space (Digital
Space (Digital
Places)
Places) –
– No
No-
-Matter (Dematerialization)
Matter (Dematerialization)]
]
Me
Me
Surrogate
Surrogate
Robot
Robot
robots, and environments for a
robots, and environments for a
variety of
variety of metaverse
metaverse
experiences
experiences:
:
Immersive experience
Enhanced emotional
(fantasy/sensation/sense of
presence) experience
NFT
NFT
Creator Economy
Creator Economy Virtual Goods/Land Sale
Virtual Goods/Land Sale
XR Devices, HCI, Digital Senses
You
You
Digital People/Objects/Places/Environments
Digital People/Objects/Places/Environments
Digital Me (Avatar)
Digital Me (Avatar) Digital You
Digital You
Active interaction experience
Real to virtual/Virtual to real
cross connected experience
Creative community
participation (co-creation)
experience
commerce/monetization
AI Digital Human Innovation
Augmented Virtuality: [
Augmented Virtuality: [No
No-
-Time (Autonomous)
– No
No-
-Space (Digital
Space (Digital
Places)
Places) –
– Matter (Substances)
]
Augmented Virtuality: [
Augmented Virtuality: [No
No-
-Time (Autonomous)
– No
No-
-Space (Digital
Space (Digital
Places)
Places) –
– Matter (Substances)
]
Augmented Reality:
Augmented Reality:
[
[Time (Events)
Time (Events) –
– Space
Space
(Places)
(Places) –
– No
No-
-Matter
Matter
(Dematerialization)
(Dematerialization)]
]
Augmented Reality:
Augmented Reality:
[
[Time (Events)
Time (Events) –
– Space
Space
(Places)
(Places) –
– No
No-
-Matter
Matter
(Dematerialization)
]
Physical Twin
Physical Twin Digital Twin
Digital Twin
3D GPS NAVI
3D GPS NAVI
commerce/monetization
experience
Massive sharing/engagement
experience
Metaverse Tour
Metaverse Tour
Metaverse Applications
Metaverse Applications
ICT/Digital Technology Innovation
5G
5G
IoT
IoT
Spatial
Spatial
C i
C i
5G
5G
IoT
IoT
Spatial
Spatial
C i
C i
y
y g
g
Real
Real-
-time
time
data flow
data flow Mirrored Virtuality: [
Mirrored Virtuality: [Time (Events)
Time (Events)
–
– No
No-
-Space (Digital Places)
Space (Digital Places) –
– No
No-
-
Matter (Dematerialization)
]
Mirrored Virtuality: [
Mirrored Virtuality: [Time (Events)
Time (Events)
–
– No
No-
-Space (Digital Places)
– No
No-
-
Matter (Dematerialization)
]
Meta Horizon Worlds
Meta Horizon Worlds
Microsoft Mesh
Microsoft Mesh
Augmented Reality +
Augmented Reality +
Mirrored Virtuality
Mirrored Virtuality
Augmented Reality +
Augmented Reality +
Mirrored Virtuality
Mirrored Virtuality M t C
M t C
Computing
Computing
Computing
Computing
Decentralization Technology Innovation
Mixed Reality =
Mixed Reality =
Augmented (Reality
Augmented (Reality
+ Virtuality)
+ Virtuality)
Mixed Reality =
Mixed Reality =
Augmented (Reality
Augmented (Reality
+ Virtuality)
+ Virtuality)
Physical Virtuality: [
Physical Virtuality: [Time (Events)
Time (Events) –
– No
No-
-
Space (Digital Places)
– Matter
Matter
(Substances)
(Substances)] or Mirrored Virtuality
] or Mirrored Virtuality
Physical Virtuality: [
Physical Virtuality: [Time (Events)
Time (Events) –
– No
No-
-
Space (Digital Places)
– Matter
Matter
(Substances)
(Substances)] or Mirrored Virtuality
] or Mirrored Virtuality
Mirrored Virtuality
Mirrored Virtuality
Mirrored Virtuality
Mirrored Virtuality
Warped Reality:
Warped Reality:
[
[No
No Time
Time
Warped Reality:
Warped Reality:
[
[No
No Time
Time
Alternate Reality:
Alternate Reality:
[
[No
No Time
Time
Alternate Reality:
Alternate Reality:
[
[No
No Time
Time
Internet of Metaverse
Internet of Metaverse
Metaverse Commerce
Metaverse Commerce
Metaverse Building Engine Innovation
3D Modeling
3D Modeling
3D Modeling
3D Modeling
[
[No
No-
-Time
Time
(Autonomous)
(Autonomous) –
–
Space (Places)
Space (Places) –
–
Matter (Substances)
]
[
[No
No-
-Time
Time
(Autonomous)
(Autonomous) –
–
Space (Places)
Space (Places) –
–
Matter (Substances)
]
[
[No
No-
-Time
Time
(Autonomous)
(Autonomous) –
– Space
Space
(Places)
(Places) –
– No
No-
-Matter
Matter
(Dematerialization)
]
[
[No
No-
-Time
Time
(Autonomous)
(Autonomous) –
– Space
Space
(Places)
(Places) –
– No
No-
-Matter
Matter
(Dematerialization)
]
GIS
GIS
GIS
GIS

Metaverse Industry Applications
Fashion
Fashion
Retail
Retail
Consumer
Consumer
Electronics
Electronics
Entertainment/
Entertainment/
Media
Media
Travel
Travel Education
Education
Ralph Lauren virtual
Polo Shop@Roblox
Polo Shop@Roblox
https://www.roblox.co
m/ralphlauren
m/ralphlauren
Polo Shop@Roblox
Polo Shop@Roblox
m/ralphlauren
m/ralphlauren
Streetify virtual
Streetify virtual
shopping mall
shopping mall
https://www.streetify.c
om/
om/
Streetify virtual
Streetify virtual
shopping mall
shopping mall
om/
om/ Samsung 837X Virture
Samsung 837X Virture
Store@Decentraland
Store@Decentraland
Store@Decentraland
Store@Decentraland
Disney metaverse theme
Faroe Islands virtual tour
https://www.remote
https://www.remote-
-
tourism.com/
tourism.com/
https://www.remote
https://www.remote-
-
tourism.com/
tourism.com/
Seoul National University
Hospital virtual surgical
training
training
training
training
NIKELAND virtual
NIKELAND virtual
showroom @Roblox
showroom @Roblox
NIKELAND virtual
NIKELAND virtual
showroom @Roblox
showroom @Roblox
Target AR shopping
Target AR shopping
https://www target co
Target AR shopping
Target AR shopping
Store@Decentraland
Store@Decentraland
https://www.samsung.
com/us/explore/metave
rse
rse-
-837x/
837x/
Store@Decentraland
Store@Decentraland
rse
rse-
-837x/
837x/
park
park
https://www.thecoinrepubl
ic.com/2022/01/10/disney
ic.com/2022/01/10/disney-
-
patents
patents-
-new
new-
-technology
technology-
-
a
a-
-step
step-
-closer
closer-
-to
to-
-its
its-
-own
own-
-
theme
theme-
-park
park-
-metaverse/
metaverse/
park
park
ic.com/2022/01/10/disney
ic.com/2022/01/10/disney-
-
patents
patents-
-new
new-
-technology
technology-
-
a
a-
-step
step-
-closer
closer-
-to
to-
-its
its-
-own
own-
-
theme
theme-
-park
park-
-metaverse/
metaverse/
Louvre Museum virtual tour
https://petitegalerie louvre f
g
g
http://www.koreabiomed.com
g
g
Healthcare
Healthcare
m/nikeland
m/nikeland
m/nikeland
m/nikeland
Automotive
Automotive
https://www.target.co
m/c/see
m/c/see-
-it
it-
-in
in-
-your
your-
-
space/
space/-
-/N
/N-
-9ciy7
9ciy7
m/c/see
m/c/see-
-it
it-
-in
in-
-your
your-
-
space/
space/-
-/N
/N-
-9ciy7
9ciy7
Samsung home
Samsung home
appliances
appliances
showroom@ZEPETO
showroom@ZEPETO
https://gpweb.zepeto.i
/ / t/373834867
/ / t/373834867
Samsung home
Samsung home
appliances
appliances
showroom@ZEPETO
showroom@ZEPETO
/ / t/373834867
/ / t/373834867
Warner Music virtual
concert@Sandbox
concert@Sandbox
concert@Sandbox
concert@Sandbox
https://petitegalerie.louvre.f
r/
r/
r/
r/
Real Estate
Real Estate
Health Unchained blockchain
based metaverse hospital chain
https://healthunchained.org/
M f t i
M f t i
Gucci Garden Experience
Lands@Roblox
Lands@Roblox
https://blog.roblox.com/202
1/05/gucci
1/05/gucci-
-garden
garden-
-
experience/
experience/
Lands@Roblox
Lands@Roblox
1/05/gucci
1/05/gucci-
-garden
garden-
-
experience/
experience/
Hyundai Mobility
Hyundai Mobility
Adventure@Roblox
Adventure@Roblox
m/games/7280776979/
m/games/7280776979/
Hyundai Mobility
Hyundai Mobility
Adventure@Roblox
Adventure@Roblox
m/games/7280776979/
m/games/7280776979/
o/user/post/373834867
?sc=GRFUMC
?sc=GRFUMC
?sc=GRFUMC
?sc=GRFUMC
Banking
Banking
concert@Sandbox
concert@Sandbox
https://indianexpress.com/articl
e/technology/crypto/warner
e/technology/crypto/warner-
-
music
music-
-group
group-
-to
to-
-launch
launch-
-
concert
concert-
-theme
theme-
-park
park-
-in
in-
-the
the-
-
sandbox
sandbox-
-metaverse
metaverse-
-7746149/
7746149/
concert@Sandbox
concert@Sandbox
e/technology/crypto/warner
e/technology/crypto/warner-
-
music
music-
-group
group-
-to
to-
-launch
launch-
-
concert
concert-
-theme
theme-
-park
park-
-in
in-
-the
the-
-
sandbox
sandbox-
-metaverse
metaverse-
-7746149/
7746149/
Sports
Sports
BNP Paribas virtual real
estate service
estate service
https://www.realestate.bn
pparibas.com/virtual
pparibas.com/virtual-
-
reality
reality-
-vr
vr-
-and
and-
-augmented
augmented-
-
reality
reality-
-ar
ar-
-real
real-
-estate
estate
estate service
estate service
pparibas.com/virtual
pparibas.com/virtual-
-
reality
reality-
-vr
vr-
-and
and-
-augmented
augmented-
-
reality
reality-
-ar
ar-
-real
real-
-estate
estate
Manufacturing
Manufacturing
Balenciaga fassion
Balenciaga fassion
show@Fortnite
show@Fortnite
Balenciaga fassion
Balenciaga fassion
show@Fortnite
show@Fortnite
m/games/7280776979/
m/games/7280776979/
Hyundai
Hyundai-
-Mobility
Mobility-
-
Adventure
Adventure
m/games/7280776979/
m/games/7280776979/
Hyundai
Hyundai-
-Mobility
Mobility-
-
Adventure
Adventure
JP Morgan Onyx
JP Morgan Onyx
bank@Decentraland
bank@Decentraland
https://decentraland or
JP Morgan Onyx
JP Morgan Onyx
bank@Decentraland
bank@Decentraland
Sports
Sports
D ll C b AR St di
D ll C b AR St di
D ll C b AR St di
D ll C b AR St di
y
y
y
y
Restaurant
Restaurant
BMW metaverse factory
https://blogs.nvidia.com/blog/2
021/04/13/nvidia
021/04/13/nvidia-
-bmw
bmw-
-factory
factory-
-
future/
future/
021/04/13/nvidia
021/04/13/nvidia-
-bmw
bmw-
-factory
factory-
-
future/
future/
Metaverse NFT Projects AT
A Glance:
A Glance:
A Glance:
A Glance:
show@Fortnite
show@Fortnite
https://www.epicgames.com
/fortnite/en
/fortnite/en-
-US/news/high
US/news/high-
-
digital
digital-
-fashion
fashion-
-drops
drops-
-into
into-
-
fortnite
fortnite-
-with
with-
-balenciaga
balenciaga
show@Fortnite
show@Fortnite
/fortnite/en
/fortnite/en-
-US/news/high
US/news/high-
-
digital
digital-
-fashion
fashion-
-drops
drops-
-into
into-
-
fortnite
fortnite-
-with
with-
-balenciaga
balenciaga
Acur virtual showroom
https://acuraverse.com
/
/
/
/
https://decentraland.or
g/
g/
g/
g/
Dallas Cowboys AR Stadium
https://nexusstudios.com/insi
ght/seeing
ght/seeing-
-lens
lens-
-enhanced
enhanced-
-
locations/
locations/
ght/seeing
ght/seeing-
-lens
lens-
-enhanced
enhanced-
-
locations/
locations/
Chipotle virtual
Chipotle virtual
restaurant@Roblox
restaurant@Roblox
https://www.roblox.com/g
ames/7603178367/Chipotl
e
e-
-Boorito
Boorito-
-Maze
Maze
Chipotle virtual
Chipotle virtual
restaurant@Roblox
restaurant@Roblox
e
e-
-Boorito
Boorito-
-Maze
Maze
A Glance:
A Glance:
https://www.slideshare.net/
alexglee/metaverse
alexglee/metaverse-
-nft
nft-
-
projects
projects-
-at
at-
-a
a-
-glance
glance
A Glance:
A Glance:
alexglee/metaverse
alexglee/metaverse-
-nft
nft-
-
projects
projects-
-at
at-
-a
a-
-glance
glance

Reference: Metaverse Industry Applications Details

Metaverse
Metaverse Technology Innovation

Metaverse Infrastructure Requirements
Above 2 Gbps bandwidth & Sub 10 milliseconds latency

Meta Metaverse XR Device Prototypes
1. Auto focusing function for dynamically change retinal focal depth (for high
retinal resolution 3D view)
retinal resolution 3D view)
2. Dynamic distortion correction software
3. Ulta-high brightness display (Starburst)
4. Flatter slim and lighter lens using holographic optics and polarized reflection
(Hollowcake 2)
For details please see the following videos.
Meta VR Headset Research Prototypes: Butterscotch, Starburst, Holocake 2:
https://www.youtube.com/watch?v=KDUP14Y12Is
Mark Zuckerberg's Inside the Lab Opening Remarks:
Mark Zuckerberg's Inside the Lab Opening Remarks:
https://www.youtube.com/watch?v=2zHDkdkqd1I

Apple Metaverse XR Device Insights from Patents
Design
Pair of glasses that a variety of different components and functions to achieve the results
g y p
that are desired by a user. The modular configurations allow a user to easily customize with
arm modules to provide features that integrate with other operations of the frame module:
US20200201042 (https://patents.google.com/patent/US20200201042)
Display
Display
3D display that scans images, pixel by pixel, and project directly onto the user’s retinas,
which can mitigate the accommodation-convergence mismatch problems that cause
eyestrain, headaches, or nausea. Dynamic focusing technology dynamically and correctly
focus each pixel in VR images as the images are being scanned to the user’s eyes.
This will enable for a use to wear for many hours: US20210344889 (https://patents.google.com/patent/US20210344889)
Adaptive display that adapts to the user’s eye and surroundings: US20210134245 (https://patents.google.com/patent/US20210134245)
Control
Eye-tracking control for detecting position and movements of a user's eyes It enables gaze tracking
Eye tracking control for detecting position and movements of a user s eyes. It enables gaze tracking
to control the device without using touch: US20210041948 (https://patents.google.com/patent/US20210041948)
XR (Extended Reality) Capability
Mixed reality provides 3D virtual views of a user's environment augmented with virtual content:
20190221044 (htt // t t l / t t/US20190221044)
20190221044 (https://patents.google.com/patent/US20190221044)
Power-aware virtual/augmented reality technology for saving battery powers:
US11163417(https://patents.google.com/patent/US11163417)
Enhanced reality for attenuating correspondence between a virtual object in an enhanced reality setting and a physical object:
US20210325974 (https://patents.google.com/patent/US20210325974)
( p p g g p )
3D spatial audio for auralization of virtual environments in real-time to simulates the feeling of a real-world environment to heighten
immersive experiences: US11170139 (https://patents.google.com/patent/US11170139)

Metaverse Patents Development Boom

3D Metaverse Space Development: 3D Rendering
3D rendering enables a creation of a metaverse space (digital scene). In
integration with XR technology 3D rendering creates a link between reality and
integration with XR technology , 3D rendering creates a link between reality and
virtuality and enhances people's sense of immersive experience in a metaverse
space for a variety of metaverse applications.
US20210074052 (Samsung Electronics) illustrates a 3D rendering method.
Problem: How to effectively sample points in a 3D scene and to more quickly
perform a 3D rendering with a low complexity without a decrease in a quality of
a rendering result image.
Solution: A neural network-based deep learning model is trained on results
obtained by simulations of various rendering conditions through a training
process and a 3D rendering is performed using the trained deep learning
process, and a 3D rendering is performed using the trained deep learning
model during a real 3D rendering.

3D Metaverse Space Development: 2D to 3D Translation
Metaverse is a new way for people to use the internet by transforming it from
2D to 3D If we can translate 2D webpage into a 3D space and web content into
2D to 3D. If we can translate 2D webpage into a 3D space and web content into
3D objects, users can walk around inside and interact with other users. Users
can interact with the web content virtually and immerse themselves in the virtual
space.
space.
US20190005716 (Janus Vr Inc) illustrates a method for translating a legacy 2D
web page into a 3D virtual reality immersive space.
Problem: While web pages were originally designed to represent a 3D real-
world, all web contents are generally laid out in as regions on a 2D page using
a HTML. Conventional approaches to add spatiality to the internet are to
essentially adapt HTML and Document Object Model (DOM) to represent a 3D
space.
Solution: The Document Object Model (DOM) is a programming API for HTML
documents. It defines the logical structure of documents and the way a
document is accessed and manipulated A solution is to extract DOM elements
document is accessed and manipulated. A solution is to extract DOM elements
from the legacy web page and place DOM elements into the 3D VR immersive
space

3D Metaverse Object Development: 2D to 3D Conversion
Metaverse experience platform supports use of virtual 3D objects that mimic
physical objects within a 3D virtual space Users can design and introduce
physical objects within a 3D virtual space. Users can design and introduce
various categories of virtual objects, e.g., products and vehicles. Users also can
create, design, and/or customize new objects.
US20220068007 (Roblox) illustrates a method for 3D objects from
corresponding 2D images within a virtual environment.
Problem: Prior approaches cannot make the metaverse experience platform
operators accurate, timely, and computationally efficient for generation of 3D
object representations that are usable within a virtual environment.
Solution: The trained machine learning models to generate automatically a 3D
reconstruction as a useable and practical 3D object from 2D images of an
object can be used
object can be used.

Interactive Experience Design: Multi-Sensory Perception
Multi-sensory data (visual, auditory, olfactory, tasting, and tactile), in
combination with 3D visualization of a variety of humans and objects can be
combination with 3D visualization of a variety of humans and objects, can be
used to create a comprehensive user-specific platform which can be used to
simulate the real-life experience an individual end-user would have with the
local environment and various objects contained within it.
local environment and various objects contained within it.
US20190011700 illustrates a customizable 3D interactive visualization method
and multi-sensory system.
Problem: Primary sensory input is visual in nature, and the use of 3D
techniques to produce 3D visualization of a variety of subject matter including
humans and objects is not yet commonplace.
Solution: By integrating the computerized multi-sensory technologies (e.g.,
biological sensors image capturing devices and environmental sensors) with
biological sensors, image-capturing devices and environmental sensors) with
3D virtual imagery (i.e., holograms), one can effectively create a virtual human,
capable of experiencing a myriad of user and context-specific sensory
interactions with the local environment
interactions with the local environment.

Virtual Product Development: NFT Digital Assets
A non-fungible token (NFT) for representing a digital good (asset) can be
associated with a physical good. For example, NFTs allow users to create or
purchase digital fashion goods (clothing, shoes, hats, watches, jewelry, and so
forth) from sellers, where the digital goods can be used, store, or exchange by
the user. These digital goods can be stored within a standard Web3 wallet (e.g.
M t M k)
MetaMask).
US20200273048 (Nike) illustrates a secured
digital goods for retail products
digital goods for retail products.
Problem: Within the digital realm, anti-counterfeiting techniques than can help
identify counterfeit digital goods and to prevent illicit sales of such counterfeits
identify counterfeit digital goods and to prevent illicit sales of such counterfeits
are essential. Counterfeits complicate a brand owner's ability to control the
exclusivity of a digital goods, and thus, have influence regarding the value of
that goods.
g
Solution: For a purchase of an authentic, tangible good, a corresponding digital
good with a unique physical good ID code of the physical good linked to a
unique owner ID code of the buyer can be provided using ERC 721 or
ERC1155 NFT to access, breed, and transact the digital good.

Meatavere Application Development: Retail Shopping
US20180121997 (Walmart) illustrates a virtual shopping environment that avatar
representing the user can interact with a certain type of 3D virtual products (apparel,
representing the user can interact with a certain type of 3D virtual products (apparel,
shoes, watches, jewelry, cosmetics, etc.). The customer can input measurements of the
customer’s body scan to show how the customer avatar appears in conjunction with a
specific product (virtual fitting/make-up try-on). The customer's avatar can be displayed
i j ti ith th l t d it i i t l ( t) i ith i 360
in conjunction with the selected items via a virtual (smart) mirror with a panoramic 360
degree viewing. Each virtual product can be liked with NFT for additional services. Real-
time contextual data for the customer can be used for providing a gaming incentive
(gamification) or personalized product recommendation (through AI avatar).
(g ) p p ( g )

Meatavere Application Development: Automotive Showroom
US20210304500 (Volvo Car) illustrates a virtual showroom environment that allows a
consumer to virtually visit a showroom and receive detailed vehicle information in a
consumer to virtually visit a showroom and receive detailed vehicle information in a
variety of manners. A consumer may use augmented reality to highlight a vehicle and
receive information regarding it. A consumer may walk through a guided showroom tour
or walk through an interactive showroom tour. Another user can be invited into the tour
ll
as well.
The real image showroom mode 310 uses real images
or images based on/generated (photos, videos, etc.)
from a real showroom or dealership. A collection of
p
dealership image databases may be maintained.
A user can select a showroom they are interested in
Ideal or generated showroom mode 320 can be an
Ideal or generated showroom mode 320 can be an
ideal representation of a showroom including models
and number of vehicles not necessarily in a real
showroom. The ideal showroom can be computer
Generated using AI.
Augmented reality mode 330 utilizes a user's device
camera features in order to obtain augmented reality
camera features in order to obtain augmented reality
information.

Meatavere Application Development: Tour
US20200133618 (Doubleme) illustrates a mixed-reality environment visualizations and
interactive immersions for remotely-located virtual visitors to a physical tour place
(museums, exhibits etc.). The remote virtual visitors are provided with computer
graphics-generated real-time mixed-reality environments through the physical visitor's
perception to participate in the immersive and interactive visitor experiences to the
physical tour place The computer-generated lifelike holographic objects are high-
physical tour place. The computer-generated lifelike holographic objects are high-
resolution three-dimensional synthetic objects that are intermixed and/or juxtaposed to
real physical objects, wherein a viewer immersed in the mixed-reality environment is
often unable to distinguish the synthetic nature of the computer-generated lifelike
holographic objects and the real physical objects provided by the mixed-reality
environment.

Meatavere Application Development: Meeting
US10979672 (Katmai Tech Holdings) illustrates a web-based videoconference 3D virtual
environment with navigable avatars. Every user can control their avatars to move
around, look around, jump or do other things which change the position or orientation. A
virtual camera shows the user the virtual 3D environment and the other avatars. The
avatars of the other users have as an integral part a virtual display, which shows the
webcam image of the user The 3D virtual environment includes a venue or building in
webcam image of the user. The 3D virtual environment includes a venue or building in
which the videoconference should take place and 3D models for light sources,
decorative modes, speaker models and a presentation screen models etc. Giving users
a sense of space and allowing users to see each other's faces through their avatars can
provide a more social experience than conventional web conferencing.

Meatavere Application Development: Smart Factory
US20210004076 (SAEC/Kinetic Vision) illustrates an AI innovation platform that
provides a virtual AI development and testing environment. In the metaverse virtual AI
development processes, AI model training data, system validation, system deployment,
and system testing can be performed within a real-time 3D virtual environment
incorporating objects, camera systems, sensors and digital human avatars representing
the collaborating developers (who can interact using AR/VR/MR devices) The virtual 3D
the collaborating developers (who can interact using AR/VR/MR devices). The virtual 3D
spatial environment can be networked with external computer resources and their digital
twins to simulate the end-use environment of the AI system. This environment can
include various sub-systems that feed data into the AI system. This data can be
captured and utilized to train and validate the AI system, which can then itself be
deployed into the same real-time virtual environment. Finally, real-time motion capture
techniques and human actors can be used to drive humanoid avatars within the virtual
environment
environment.

Metaverse
Metaverse Business Development:
Business Development:
M t
M t BM & I t t
BM & I t t
Metaverse
Metaverse BM & Investment
BM & Investment

Experience Economy
In the seminal book on experience innovation - "The Experience Economy" -
the authors provided a completely new way of thinking about customer
t e aut o s p o ded a co p ete y e ay o t g about custo e
experiences for offering distinctive customer experiences that can lead to
increased customer allegiance and a more profitable bottom line through
premium value propositions. In the Experience Economy, experiences drive the
economy and therefore generate much of the base demand for goods and
services

Metaverse BM Innovation for New Experience Economy
Metaverse Business Opportunities: MUXs x MUCs
Metaverse
Metaverse M t
M t
Metaverse Value Creation: MET x NUs
•Immersive reality experience using XR
devices
•Enhanced emotional experience
•Enhanced engagement experience
Metaverse
Enterprise
Platform
Metaverse
Enterprise
Platform
Metaverse
Space Building
Platform
Metaverse
Space Building
Platform
*MET: Metaverse Experience Time; NUs: Number of Users
Enhanced engagement experience
•Active realistic interaction/quality
communication experience
•Real to virtual/Virtual to real cross
connected experience
•Creative community participation (co-
creation) experience
Metaverse User
Experiences
(MUXs)
Metaverse
value
proposition
•Virtual commerce/monetization experience
•Massive sharing experience
•Customized and personalized expericence
MBM
(Metaverse
Metaverse
value
Metaverse
operating
MUX Design RUX VUX
• Media, Advertising,
Healthcare Education
(
Business
Model)
value
creation
operating
model
MUX Design RUX
Design
VUX
Design
Healthcare, Education,
Manufacturing, Real estate,
Retail, Gaming,
Entertainment, Travel,
Hospitality, Banking,
C t ti S t
Metaverse Use
Cases (MUCs)
)
Metaverse
value
capture Metaverse
C ti
Metaverse
C ti
Construction, Sports,
Fashion, Pharmaceutical, … Metaverse
Economic
System
Metaverse
Economic
System
Co-creation
Platform
Co-creation
Platform

Metaverse Store for Sustainable Products
A metaverse store provides customers with a digital twins connected 3D virtual world
where customers are able to interact in real time 24/7/365 with a digital environment
where customers are able to interact in real-time 24/7/365 with a digital environment
through their own personal avatar. Metaverse stores can create a more immersive
experience for customers.
Store managers can pre-test a product before actually producing it & perform smart
inventory/shipping/ product lifecycle management & reduced number operation of
physical store: reduce raw material/energy/water use/GHG emission, less produce
waists and increase reuse/recycle in manufacturing/logistics
waists and increase reuse/recycle in manufacturing/logistics
Source. https://obsessar.com/3d-digital-stores/; https://medium.com/sap-cic/building-a-digital-twin-for-a-retail-store-d0fcfb5598ec

Metaverse Factory for Sustainable Manufacturing/Supply Chain
A metaverse factory provides immersive 3D collaborate platform that combines digital
twin technology with real-time and historical data from IoT streams, manufacturing
system, and other enterprise systems.
A metaverse factory enables smart design and factory planning for optimizing the
manufacturing process & smart supply chain management: reduce raw
manufacturing process & smart supply chain management: reduce raw
material/energy/water use/GHG emission, less produce waists and reduced carbon
footprint in supply chain
Source. https://ursaleo.com/; https://www.nvidia.com/en-us/omniverse/manufacturing/; https://cengssud.org/fat-event/sustainability-in-
supply-chain-management/

Metaverse Angel/VC Investors
Web3/NFT
Framework Ventures (https://framework.ventures/):
•IlluviumGame (https://www illuvium io/): A fully decentralized game built on L2 network
•IlluviumGame (https://www.illuvium.io/): A fully decentralized game built on L2 network
•Stardust (https://www.stardust.gg/): An easy-to-use metaverse NFT-based game building platform
•UPSHOT (https://upshot.xyz/): NFT + DeFi integration for metaverse applications
•Parcel (https://parcel.so/): NFT marketplace tailored exclusively for metaverse virtual real estate users.
Paradigm (https://twitter.com/paradigm):
•Blur (https://twitter.com/blur_io): An NFT marketplace for pro traders
•ArenaX Labs (https://aiarena.io): AI powered NFT Game
•Sky Mavis (https://www.skymavis.com/): Play-To-Earn (P2E) NFT Game
XR Devices/ Experiences
Boost VC (https://www.boost.vc/)
•FitXR (https://fitxr.com/): Creating Immersive Fitness Apps.
•Wave (https://wavexr.com/): World s Most Interactive Virtual Concerts. 's Most Interactive Virtual Concerts.
Sid Q t (htt // id t /) Th E l A Pl tf f Vi t l R lit
•SideQuest (https://sidequestvr.com/): The Early Access Platform for Virtual Reality.
Qualcomm Ventures (https://www.qualcommventures.com/)
•Magic Leap (https://www.magicleap.com): XR devices development
•Owlchemy Labs (https://www.owlchemylabs.com) : Creative game studio for VR experiences
y ( p y ) g p
•echo3D (https://www.echo3d.co): Cloud platform for 3D/AR/VR
•Matterport (https://www.matterport.com): Technology development to create immersive spaces in VR, web, and mobile apps
Further Investors to watch
VANTEC Angel Network (https://www vantec ca/cpages/homepage)
VANTEC Angel Network (https://www.vantec.ca/cpages/homepage)
Top VCs Investing in the Metaverse (https://cryptotvplus.com/2022/03/top-vcs-investing-in-the-metaverse/)
Europe’s top metaverse investors (https://sifted.eu/articles/europes-top-metaverse-investors/)

Reference: Metaverse Investment Status

Reference: Metaverse Internal Investment v. Adoption

Web3 based
Web3 based
M t
M t E i S t
E i S t
Metaverse
Metaverse Economic System
Economic System

Metaverse Economic System Architecture
Metaverse = Physical + Virtual Converged Augmented World
Metaverse = Physical + Virtual Converged Augmented World
Virtual Bank
Virtual Bank
Realization?
Buyer Avatar with DID
Buyer Avatar with DID
NFT
NFT
Virtual Show Room
Virtual Show Room
Digital Twin
Digital Twin
Factory
Factory
Digital Twin Car
Digital Twin Car
Digital Twin Car
Digital Twin Car
NFT
NFT
Seller Avatar with DID
Seller Avatar with DID
NFT
NFT
Customized Options
Customized Options

Metaverse Economic System Components
Economic entity: personal/legal entity
-Avata with DID (Self-Sovereign Identity) for metaverse economic activity
-Avata with DID (Self-Sovereign Identity) for metaverse economic activity
Medium of exchange and a store of value: money (fiat currencies) issued by
national governments & payment system
national governments & payment system
-Metaverse central bank digital currency (CBDC) v. universal cryptocurrency
Banks and financial institutions
-Metaverse banks and financial institutions for DeFi operation
Assets (real estate, valuables) & goods
-Metaverse values/rights represented by NFTs
-Metaverse presence represented by digital twins
Commerce system: market places; exchange/delivery for real assets/goods;
Commerce system: market places; exchange/delivery for real assets/goods;
exchange for fiat currencies

Metaverse Impact on Environment

Metaverse Impact on People/Society

Thank you!
Thank you!

Metaverse & Web3 Technology Innovation & Business Development

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