Samsung launched the first fully integrated smart home system Samsung SmartThings for providing the home automation and safety services to make people’s daily lives easier, more comfortable and safe. Followings show the insights regarding Samsung strategy perspectives for providing other value added services to make Samsung as the smart home market leader in 2016.

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2016 Samsung IoT Smart Home Strategy Perspectives from Patents
Alex G. Lee (alexglee@techipm.com)
https://www.linkedin.com/today/author/2853055
Samsung launched the first fully integrated smart home system Samsung SmartThings for providing the home
automation and safety services to make people’s daily lives easier, more comfortable and safe. Followings show
the insights regarding Samsung strategy perspectives for providing other value added services to make Samsung as
the smart home market leader in 2016.
Personal Cloud
In general, cloud computing resources are managed by a separate resource provider, such as a large data center, and
include computing processor,memory, storage, development platforms, and application programs. Even if users
can use the cloud service through the Internet anytime or anywhere without specialized technical knowledge,
personal cloud solution is advantageous in some IoT (Internet of Things) applications (e.g., in casethat the space
for storing personalized content is required).
US20140195805 illustrates the personal cloud system for sharing content in the IoT smart home application. Since
the cloud service shares the cloud server, the privacy issue can occur. Forexample, since many IoT devices can be

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used in the smart home, there may exist for sharing contents between family members. Therefore, a need exists for
sharing contents between the IoT devices keeping each family member’s privacy by using the personal cloud
device installed in the smart home.
HomeEnergy Management
Recently published Samsung patent applications indicate that Samsung is developing the smart home energy
management solution. Forexample, US20150330652 illustrated the temperature controlmethod and device of a
heating/ventilation/air-conditioning (HVAC) system for efficiently saving energy. The method includes
determining occupancyor non-occupancyof a user in a space subject to temperature control. When the user's non-
occupancyis determined, the temperature control device determines whether to start the temperature controlbased
on probability distribution of a non-occupancyperiod that is predetermined. When it is determined to start the
temperature control, the temperature control device determines the user's target temperature based on previously
collected data, calculates a setbacktemperature based on the target temperature, and performs temperature control
according to the calculated setback temperature.
Considering the strong patent portfolio backed market leadership by Google (Nest Lab) and Honeywell in the
home energy management, Samsung may exploit the strategic acquisition option. A good acquisition candidate will
be a home energy management startup that holds the strong patent portfolio (for a good acquisition candidate,
please see my article titled “Internet of Things (IoT) M&A Target Candidates Insights from Patents”).

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Personalized Service
US20150330805 illustrates the system for providing location-based personalized information by using user
location history information. User location history information can be stored in the smart home IoT devices (e.g.,
smart TV), the wearable devices, or other computing devices within an area where the user may directly control the
device. User location history information can also be stored in a personal cloud server, service provider server, or
public cloud server.
US20150327023 illustrates the avatar device to detect a movement of a user and provide the smart home service
according to the movement of the user. The avatar device is wearable by a user, stores user information, and has
communication functionality. An example of the avatar device is a smart watch associated with a smart phone. The
user can wear the avatar device in a particular spaceand use a service device for the user service according to a
signal from the smart phone.

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Internet of Things (IoT) Business & Technology & Patent Integrated Strategy
IoT Business Insights, Business Models, Samsung/Cisco/Apple/IBM/Qualcomm IoT Strategy, Innovation Strategy,
New Products/Services Development, Platforms, R&D Insights, Networks (5G), Applications (Smart Home,
Connected Car, Smart Healthcare, Smart Grids, Big Date, Fintech), IoT UI/UX, M2M Connectivity, New IoT
Products Development, Patent Development Strategy, IoT Startup Strategy, Implications of Patent Laws to IoT
Business
Link: http://www.slideshare.net/alexglee/internet-of-things-iot-business-technology-patent-integrated-strategy
If you want the pdf copy, please send me (alexglee@techipm.com) your request with your name and affiliation.