1. Presentation on: Marketing in Modern Context Presented By: Akankshagoswami STUDENT OF BHILAI BUSINESS SCHOOL BHILAI CHATTISGHARH

2. Modern Marketing Context In 1950s the marketing concept emerged. The marketing concept is aimed at orienting a firm completely towards its customers. Every department from production to finance to human resource should be customer focus.

3. Traditional marketing concept Focus Objective Means Profit through sale volume Selling and Promotions Product to be sold to customer

4. Modern marketing concept Focus Means Objective Product satisfaction customer need Profit through customer satisfaction Marketing Mix

5. Modern Marketing 4 P’s Product Price Promotions Place

6. Product Decisions Branding Quality Features

7. Penetration Skimming Competition Pricing Strategies Product Line Bundle Psychological

8. Advertising Public Relations Promotional Mix Sales Promotion Personal Selling Direct Mail

9. Place Direct Distribution Indirect Distribution Manufacturer Manufacturer Retailer Consumer Consumer

10. Conclusion As per the new concept of Marketing, its not about only selling the products to the customers. In present scenario, marketing is all about to satisfied the customer and providing the excellent services to establish brand image in consumers mind.

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