16. Overview Business Strengths Market Attractiveness Low High Low High Attractive Moderate Attractive Unattractive
17.
18. GE Matrix For TATA Business Strengths Market Attractiveness Low High Low High IT Consumer Durables Textiles
19. BCG v/s GE Market Attractiveness Market strength 9 cell Multi Business Units Secondary tools Market Growth Multi Products Primary tools 4 cell Market share GE BCG