29. 29
By 2017 the marketing arm of businesses
will control more of the IT spend than IT
organizations at those companies.
- Gartner
30. 30
CMOs and CIOs Can Accomplish
the Extraordinary Together
Laura McLellan, Gartner for Marketing Leaders
laura.mclellan@gartner.com http://blogs.gartner.com/laura-mclellan/
50. Accenture found that the majority of respondents believe
that integrating in-store, online, and mobile is the #1 thing
that retailers can do to improve the shopping experience.
-- April 2013, Sample size = 6000, 8 countries
52. The New Moon Race:
Personalization and
Community
-- Doug Stephens @RetailProphe
http://blog.airtightnetworks.com/book-review-the-retail-revival-re-imagining-business-for-the-new-age-of-consumerism