1. The Big, The Small & The Half Baked A Checklist for Good Ideas Anders Hemre interKnowledge Technologies

2. OK, you have a good idea

3. It could be a big one

4. Or it could be a small one

5. Or it could be one that just needs to bake a little more

6. Now what?

7. Well, you could roll up your sleeves right away and get going.

8. Or you could…

10. Think about what would happen if the idea was implemented. What would change? What would the impact be? What good would it bring about? Imagine the outcome

11. Explain why this is a good idea and why it should be pursued? Develop the narrative. Describe the new order. Craft the message

12. Solicit comments and feedback. Search for, connect with and incorporate supporting ideas. Soak in the problem. Collaborate. Evolve the concept

13. Size the market. Estimate cost and complexity. Determine the strategic fit. Valuate the user benefit. Evaluate the opportunity

14. Get buy-ins and listen to concerns. Consult the experts. Their voice could make or break the idea. Talk to the managers. They will make the decision and they need to hear what you have to say. Build the alliance

15. Look around. Be aware of opposing or competing ideas. See above and beyond. Consider future scenarios. Do some real options thinking. Expand the view

16. Quantify the opportunity. Determine the investment. Estimate and discount the future cash flows. Calculate the return. Valuate the real options. Do the numbers

17. Focus the message and create a compelling call for action. Make the case and make it credible. Communicate. Make the Case

18. Know the positioning options. Make the choice: Watch & Wait? Engage & Learn? Commit & Commence? Choose the Path

19. Secure the funding. Attract the resource. Get people committed and get them excited. Organize the effort. Lead with insight and courage. Lead the way

20. Then roll up your sleeves.

21. Because now the hard work begins.

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