Chapter 13 Designing and Managing Service

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[object Object],[object Object],[object Object],[object Object],1. Intangible and does not result in the ownership of anything

2.Services that is produced and consumed simultaneously ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. Categories of service mix Except: ,[object Object],[object Object],[object Object],[object Object],[object Object]

4. Holistic Marketing for Services Except ,[object Object],[object Object],[object Object],[object Object]

5. Which of the following is true to increase quality control ,[object Object],[object Object],[object Object],[object Object]

6. Which is true distinctive characteristic of Services ,[object Object],[object Object],[object Object],[object Object],[object Object]

7. Choosing a hospital is an example of: ,[object Object],[object Object],[object Object],[object Object],[object Object]

8. Cosmetic Surgery is an example of ,[object Object],[object Object],[object Object],[object Object]

9 . Patient- Doctor interaction is an example of: ,[object Object],[object Object],[object Object]

10.Syringe,Needle, Stethoscope is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]

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