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Introduction
The introduction should summarise the aims and objectives of your report together with any
limitations in this type of financial comparison.
It should also give a brief profile of each company, its markets and products and a brief
commentary on its key operations and recent trading background (15 Marks)
(b) Analysis
3 hotels comparison:
Marriott hotels, Intercontinental Hotels Group and Accor Hotels:
Use a selection of appropriate accounting ratios: Profitability ratios, Efficiency ratios, Liquidity
ratios, Gearing ratios and Investment ratios together with any other relevant data to evaluate the
relative performance and financial status of the two companies. In making the comparisons take
into consideration the viewpoints of the companies key stakeholders (management, investors and
lenders). The comparison must be year on year for each company plus a comparison of the
companies.
This part of the report must give evidence of your understanding of the interpretation of your
chosen ratios and the data you are using (50 marks)
(c) Performance factors
Research and discuss any factors (financial and non-financial relevant to these two companies)
that may have affected the companies performance during the periods under review, with
reasons. This must take into account the performance of the different segments of the businesses
as shown in the annual reports as well as all other relevant factors. These factors must be
specific to your chosen companies. This information can be obtained from various
commentaries, examples: within the annual reports, corporate websites, trade journals, financial
press websites and FAME database. You must show the source of the information that you use
in this section. (25 marks).

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