Hands-on Social Media 5: Social Networking

hands on social social networks aug 31/sep 1, 2009

Social network: online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact Social networking services/sites (SNS): The main types of social networking services are those which contain category divisions (such as former school-year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Popular methods now combine many of these Definitions

The “Right” Way Transparency: be authentic Democratic: let the community decide Celebrity: your customers are the stars, not you Prosperity: this is a commitment

Social Networking Etiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook 157% Growth y/y Data Source: comScore Worldwide Media Metrix - pure social networking sites - blogging sites removed World Wide: #1 social site 106% Growth y/y And in US

Creating Your Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]

Connect and Share ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rights and Privacy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook is for Brands to Connect to People

Profiles vs. Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Groups vs. Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating a Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating a Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integrating Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Browse all apps

Creating a Message (content for your page) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating a Message (what to say) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promoting Your Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promoting Your Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Advertising ,[object Object]

Insights and Interactions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LinkedIn ,[object Object],[object Object],[object Object],Property Avg Age % College Grad Average HHI % Read Business Magazines Last Month LinkedIn 41 81% $107,965 29% Forbes.com 48 64% $93,730 48% WSJ.com 49 71% $101,574 43% BusinessWeek.com 47 68% $95,781 53%

LinkedIn Several Times/Day for Work Purposes Several Times/Day for Personal Use LinkedIn 84% 44% Facebook 28% 59% MySpace 9% 31% YouTube 53% 69% Twitter 22% 22%

Using LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating an account ,[object Object],[object Object],[object Object],[object Object],[object Object]

Completing your Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Free vs. Paid Account ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(click image to view in browser)

Additional Paid Options ,[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LinkedIn Partner Mess aging ,[object Object],[object Object],[object Object],[object Object],[object Object]

Edit your Business Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Introduced & Finding Connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two schools of thought ,[object Object],[object Object],[object Object]

Becoming an Authority Through LinkedIn Answers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Becoming an Authority Through Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating, Joining and Participating in Groups ,[object Object],[object Object],[object Object],[object Object],[object Object]

Events and Other Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Doing Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recruiting ,[object Object],[object Object]

Hiring ,[object Object],[object Object]

Prospecting Clients ,[object Object],[object Object],[object Object]

Partnering & Backgrounding ,[object Object],[object Object]

Hands-on Social Media 5: Social Networking

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Hands-on Social Media 5: Social Networking