The #1 Mobile Learning Platform in Africa
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By; Millicent Mwendwa Chief Business Officer Eneza is the most widely used mobile education platform in Africa with local content. We started with SMS and have released web and smartphone versions.
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The #1 Mobile Learning Platform in Africa
- 1. July 2016 The #1 Mobile Learning Platform in Africa
- 2. Size of Market 2 0 20 40 60 80 100 120 2016 2017 2018 2019 MillionsofPeople ENEZA User Growth Adults in English-speaking Africa don’t finish high school 4 out of 5 Total Market Smartphones in Market Eneza Users
- 3. Eneza?
- 4. Eneza? Our Conviction & Passion Let’s get Serious
- 5. Eneza? The Problem Why we created Eneza?
- 6. A DIY Diploma for the “BAM” Generation Social first Crave success & attention Spend money on education (minimum of $300/year for every high school student) Device is everything (20% of adult income) Live in urban areas
- 7. Building Blocks 1. Individual - Personalized data 2. Relevant Content – Locally aligned Lessons 3. Curated Measurement - Assessments 4. Socialization - Chat (Ask-a-Teacher & -Peers) 5. Discovery - Wikipedia
- 8. Product 8 Courses + Chat Classrooms Now + Easy, habit-forming, immediate + Full Local Curriculum + Live teacher + peer access + Instant feedback Additional Screenshots Educational course platform 2016-2020 & beyond + Education publishers’ “last mile” service + Education and achievement repository + Qualifications wallet + Personalized, mobile-first marketplace
- 9. What traction have we achieved? 9 Clients & Partners Targeted Markets 0 100 200 300 400 500 600 700 800 900 1000 2012 2013 2014 2015 2016 PeopleinThousands Super Users Unique Users
- 11. Ask A Teacher (2014 vs 2015) 0 10000 20000 30000 40000 50000 60000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec AAT Comparison 2014 2015
- 12. User Overall Performance (2012-2016) Total No. Of Subjects Lessons Completed Questions Completed Average Performance in all Subjects Primary KE 12 1,987,236 9,936,180 59.31% Primary GH 10 3,107 15,535 60.82% Secondary KE 6 452,031 2,260,155 41.97% Secondary-TZ 9 77,846 389,230 52.69% Teacher 5 76,257 228,771 69.21% Adult 6 59,376 178,128 68.31%
- 13. User Overall Performance (2012-2016) Best Performing Subject Average Performance Worst Performing Subject Average Performance Primary KE Kiswahili 68.4% Mathematics 59.67% Primary GH Religious Moral Education 69.48% TWI 53.88% Secondary KE English 45.47% Mathematics 33.34% Secondary-TZ Kiswahili 56.25% Geography 45.04% Teacher General School systems management 76.73% Classroom Management 63.28% Adult Finance 76.04% Educate parent 62.13%
- 14. Messages Exchanged (2015) 39,000,000 USSD/SMS Messages Exchanged
- 15. Messages Exchanged (To Date) 80,000,000 USSD/SMS Messages Exchanged
- 16. Revenue Streams 16 B2B + + +B2C + = = Corporate & Govt. Agencies partnership 2 Week Free Trials for their users Individuals pay for themselves Parents Teacher/adult learners 14-25 year old learners
- 17. So how much does the product cost? Local Currency US Dollars Kenya KES40/Month $0.40 Tanzania TSH2000/Month $0.9 Ghana 2Cedi/Month $0.52
- 18. Go-to-Strategy And finally, How we run Marketing…
- 19. What we tried (and failed at) 1. Government Connections 2. NGO Customizations 3. School-to-school
- 20. What has worked! 1. Simple Billing System 2. Association Partnerships 3. Corporate Partnerships 4. FREE TRIALS
- 21. The Future 1. Collaboration into Solutions 2. Providers of Nano Degrees 3. 13 year old entrepreneurs
- 23. July 2016
Notas do Editor
- I want to breeze through the market size and target market here, because I know the Safaricom team has a lot of knowledge of this already. We know that 80% of students don’t pass secondary school. And the market size for targeting a 14-25 year old market, a young market with growing numbers of smartphones, is huge.
- I want to breeze through the market size and target market here, because I know the Safaricom team has a lot of knowledge of this already. We know that 80% of students don’t pass secondary school. And the market size for targeting a 14-25 year old market, a young market with growing numbers of smartphones, is huge.
- I want to breeze through the market size and target market here, because I know the Safaricom team has a lot of knowledge of this already. We know that 80% of students don’t pass secondary school. And the market size for targeting a 14-25 year old market, a young market with growing numbers of smartphones, is huge.
- I want to breeze through the market size and target market here, because I know the Safaricom team has a lot of knowledge of this already. We know that 80% of students don’t pass secondary school. And the market size for targeting a 14-25 year old market, a young market with growing numbers of smartphones, is huge.
- We note our target market as the “BAM” generation. They want things quickly, are social first, spend money on their phones and crave success and attention.
- I want to breeze through the market size and target market here, because I know the Safaricom team has a lot of knowledge of this already. We know that 80% of students don’t pass secondary school. And the market size for targeting a 14-25 year old market, a young market with growing numbers of smartphones, is huge.
- As a mentioned, we’re moving from being a consumer product, selling to parents and learners to a replicated platform model. This is exactly what we’re testing in Ghana and TZ at this time.
- Important notes: Our users locally who they are Why B2C revenue dropped in 2015 How to mitigate that risk later
- We’ve gone through numerous iterations of our products and business model but what we’ve found that works is this: low cost weekly subscriptions through airtime, corporate partnerships, and accreditation. Over the course of the next 18 months, we also want to offer smartphone subscriptions, and begin truly making a franchise “platform product that charges royalties.