This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Discover the top strategies I use to develop highly profitable and scaleable mobile campaigns. You'll discover exactly what's holding back your mobile campaigns and how to finally achieve optimal ROI.

1. MOBILE OPTIMIZATION MASTERY-
5 REASONS YOUR ROI SUCKS & HOW
TO CRUSH IT

2. INTRO
Rohail Rizvi aka the Suitcase Marketer
- Started affiliate marketing back in 2008-2009
- Sophomore year in college
- Had no funding besides a single credit card
- Was in the hole $10k on it, until things turned around
- One of the first affiliates on Facebook – seen everything
- Was making $1000 / a day profit by my 3rd year in college
- Moved to Miami after college, then NYC

3. INTRO
- Traveled to 27 countries so far
- Money is great, but freedom is better
- One of the first mobile affiliates
- Featured in FeedFront Magazine
- Two-time speaker at Affiliate Summit

4. START WITH WHY
What’s your reason for doing this?
- Money isn’t the best motivator
- Who or what is something outside of yourself as the
reason you want to succeed?
- How would your life change if you were suddenly making
- $100 a day?
- $1,000 a day?
- $10,000 a day?

5. $724K IN TWO MONTHS?
- Not to brag, shows you what’s possible
- 100% ROI on this campaign
- All mobile

6. MOBILE MARKETING

7. 75% FACEBOOK
CTRS???

8. THE NEW FACEBOOK

9. THE NEW FACEBOOK

10. THE NEW FACEBOOK
Every day affiliates just like you are waking up to see the red box of death –
And it’s only getting worse.
BUT, this isn’t the case for everyone…

11. $200K SPEND ON FB

12. PICKING THE RIGHT OFFERS
How do you pick & research an offer?
- I pay attention to what I see being run
- I talk to my AM and ask them what the best offer on their
network is at the moment. I ask them the volume being run
on it and the EPC on the offer.
- Sometimes I go with my gut and pick an offer that no one
else is running because I think it has potential. Some of
my biggest campaigns have come from offers like these.

13. PICKING THE RIGHT OFFERS
Is it better to tackle flavor-of-the-day verticals / offers / niches
or rather find an evergreen vertical and stick to it no matter
how much the shiny-object syndrome makes you want to
change?
- Trends are huge in this industry. Major waves such as diet,
dating, and mobile come and go. It’s only smart to pay
attention to these spikes.
- However, in order to become good at something you need
to focus on a single area. I’ve promoted every kind of offer
out there. If I could start over, I would pick one evergreen
vertical and dominate it on multiple traffic sources
(including the new waves such as mobile)

14. REASON #1 – PAGE
SPEED AND VIEWABILITY
You’re not caring enough about page load speed and
viewability!
• Your page load speed on mobile can literally make or break
your mobile campaigns.
• Viewability is extremely important to test with so many
different screen sizes and models on the market.
• Use tools such as Google’s Page Speed Insights and
www.MobileTest.me

15. GOOGLE PAGE SPEED

16. MOBILETEST.ME

17. REASON #2 – OVER
OPTIMIZATION
If you’re optimizing down to the handset level, you’re
probably leaving a lot of money on the table.
• Instead, run a loss leading campaign and run broad on all
handsets.
• You will lose money on some of the handsets, but because
you’re going broad you’ll pay a lower CPC and be able to do
much more volume profitably.
• Lower ROI + High Scalability > High ROI + Low
Scalability

18. TOP OPTIMIZATION
VARIABLES
Carrier > OS > Creatives & Angle > Offer
• Split traffic into different campaigns
• Wifi vs Carrier and App traffic vs Mobile web
• Wifi +App traffic are the hardest to convert, but there is
potential
• If you’re starting off, promote game / app install offers
• Once you’re more experienced, you can move into pin
submits

19. REASON #3 – TRAFFIC
SOURCES W/ SCALE
Most mobile affiliates are focusing on mobile-specific traffic
sources. While these are great, they are not where a majority
of the traffic lies.
• Google and Facebook are where the majority of the world’s
mobile traffic will be found. Why not focus on them?
• Google has done a great job of providing targeting options for
mobile.
• Facebook is not quite there yet with a rich set of mobile
targeting options, but that just means there is opportunity
there if you know how to properly redirect and monetize
your traffic.

20. MOBILE AD NETWORK
MARKET SHARE

21. REASON #4 – FILTER
BY BROWSERS
The browser the end-user is using can make a big difference in
how likely they are to convert. Many affiliates fail to optimize by
this.
• Mobile traffic has a ton of fraud clicks and bot traffic.
• Filtering out browsers such as Opera and Dolphin help eliminate
some of this fake traffic.
• Mobile Safari users are different than Chrome Mobile users

22. REASON #5 – NOT
SCALING TO NEW GEOS
Many affiliates become complacent when they find an offer
working in one country and stick to it. Instead, they should
be scaling it out to other geos with similar offers.
• Test a bunch of different creatives and figure out the best one.
• Have it translated into multiple languages on Fiverr or oDesk.
• Now you have a highly profitable campaign in not just
one country, but several with minimal creative testing
involved.
• Many countries you wouldn’t think work actually do
and have immense amounts of mobile traffic. Ex.
India, Thailand, Kuwait, Iraq

23. BONUS TIP –
INTERNATIONAL ESPIONAGE
One of the things I do when I travel is pay attention to the
local media. I watch their commercials, top TV sitcoms, as
well as music and news channels.
• Inside edge into the mind of the local consumer
• High relevancy = high conversions and click-thru rates
• Local SIM card for real-time mobile spying

24. THAI POP STARS I SAW ON TV

25. KIDDIE POOL VS
OCEAN
- A lot of affiliates are still swimming in the kiddie pool
- They haven’t had anyone show them how to take the
floaties off and thrive in the ocean
- THAT’s where the big money’s being made
- No one is teaching how to do this and no one likes to talk
about it either

26. SUMMARY
Page speed optimization and viewability
• Going broad and running a loss leading campaign
• Focusing on traffic sources with quality traffic where you can
scale campaigns
• Optimizing by user browser
• Scale to new geos by getting top banner translated
into multiple languages
• Do international recon whenever you travel

27. RESOURCES
GTMetrix.com and Google Page Speed
• MobileTest.me
• International VPS providers for speed purposes
• WhatRunsWhere Mobile
• Chrome extension user-agent switcher for mobile
spying
• MobyAffiliates.com
• More at SuitcaseMarketer.com