1. CHIEF MARKETING
WHOARE
OFFICERS?
Today’s business
megatrends of social
media, mobile, big data,
content generation, cloud technology
and others are transforming and challenging the entire C level suite like
no other time in history. But there’s no other position that these trends
have impacted more than the CHIEF MARKETING OFFICER.
In such a dynamic environment, it’s imperative to understand WHO today’s CMO’s
are. Based on recently conducted research by Job Search Intelligence of more
than 22,000 CMO’s in US private sector companies with more than 1000
employees, the results of which were provided exclusively to CMO.com.
81%
19%
of CMOs
are female
of CMOs
are male
Only 4% of
CEOs are
women.
96% of
all CEOs
are male.
16-24
25-34
35-44
45-54
55+
CMO AGES
0%
4%
34%
39%
23%
ETHNICITY
EDUCATION
High School
AA
Masters
Some College
Bachelors
Doctorate
54%
30%
3%
2%
9%
2%
WHITEAFRICAN
AMERICAN
ASIANHISPANIC
1%
1%
6%
91%
MARITAL
STATUS
Married
Divorced
Not Married
12% 12%
71%
$$ INCOME
Average
CMO-level
pay increase
since 2007
Average
CMO-level
executive pay
in 2012
$1.5M
8.1%
The average CEO
salary in 2012 was
$9,700,000
The average CMO-level
pay at 10 of the largest
firms in 2012 was
$4,800,000
TOP GEOGRAPHIC LOCATIONS
1-2% 2-4% 4-6%
MOST
LEASTCMOs
CMOs
The length of a
CMO’s stay at a
company has nearly
DOUBLED
IN 6 YEARS.
The average home
value for a CMO is
$686,773
4x the value of
the average home.
TENURE
HOUSING
23.6
23.2
28.4
42
45
2004
2006
2008
2010
2012
CMO Tenure (Months)
SOURCES
Job Search Intelligence, LLC Patents pending. All rights reserved. http://www.jobsearchintelligence.com/
http://www.forbes.com/sites/carolinehoward/2012/08/22/introducing-the-new-class-of-female-ceos/
http://adage.com/article/cmo-strategy/cmos-snag-average-1-5-million-a-year/129932/
http://adage.com/article/cmo-interviews/keeping-time-cmo-tenure-doubled/241294
http://www.huffingtonpost.com/2013/05/22/ceo-pay-2012_n_3319508.html
http://www.statisticbrain.com/home-sales-average-price/