2. Contents
Know Tatvam
Potential Issues Faced by Independent Establishments
THIPL’s Offer – accrü Reward Points Program
How will accrü work ?
What will accrü cost ?
Key Points about accrü
Contact THIPL to get enrolled
4. Promoters Background – Tatvam Hospitality & Inns Private Limited
Tatvam Hospitality & Inns Private Limited (‘TATVAM’) is an entity having its registered office in
Gurgaon, Haryana
Tatvam would be primarily catering to needs and wants of business travelers as well as
tourists across major Indian cities, State Capitals, Business and Tourist Hubs.
We come together with diverse experiences
CxO-level Executive
35 years of Corporate Experience
Forte’ in Management and Marketing
Entrepreneur
8 years International Work experience across USA, Nepal, India and Australia
Influences and insights to business and customer needs
SaaS-based solution expert in Sales and Licensing
3 years of IT experience
Solutions for SMEs across South East Asia and Asia Pacific
Forte’ of relationship building with Channel Partners and Service Providers
Banking and Finance Executive
Forte’ in Financial Compliance and Corporate Governance
Customer Relationship Management
2010 Tatvam Hospitality & Inns Pvt Ltd
6. Potential Issues
Customers normally earn 1 point per ` 100 Spent
Rewards Points can be only used for Specifics
Points have an Expiry Date
2010 Tatvam Hospitality & Inns Pvt Ltd
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7. Potential Issues
All Reward Points Programs for Hotels are run and managed by
the Established Brands / Chains (International/Domestic)
Difficult and Expensive Enrollment for the Independents
No Reward Points System caters to Hotel(s)/Chain(s) that are
Home-Grown, Localised, Independently Owned and Managed
No extra incentives for Guests to stay at Hotel except VFM
factor
The Social Media Avenues are still Untapped by the Chains
2010 Tatvam Hospitality & Inns Pvt Ltd
9. accrü
Independent Reward Points Program
Targeted at Standalone / Boutique Properties
No Expiry Date for Earned Points
2010 Tatvam Hospitality & Inns Pvt Ltd
10. accrü – The Target
Hotels located in Tier 1, Tier 2 Cities, State Capitals,
Business Hubs of the Country
FHRAI rating of 3+ Stars
Hotels are Rated and reviewed by Guests on at least
one of the travel website like Tripadvisor, Yatra,
MakeMyTrip, Cleartrip
User Ratings are at least 3.5 Stars
Target Customers are Business travelers and Tourists
2010 Tatvam Hospitality & Inns Pvt Ltd
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11. accrü – The Aim
Increase Loyalty and Customer Spend
Encourage Repeat Customers
Increase Revenues
Become a Preferred Hotel of Choice
2010 Tatvam Hospitality & Inns Pvt Ltd
12. accrü – The Flexibility
Counter Off Seasons and Off Days of the Week
with Dynamic Points structure
Become Social Media Friendly and Tap this
Avenue
2010 Tatvam Hospitality & Inns Pvt Ltd
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13. accrü – For the Customer
Points accrüal for Customers
Points accrüed DO NOT expire
2010 Tatvam Hospitality & Inns Pvt Ltd
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15. accrü for Hotels
Hotels sign up for the accrü Rewards Program
Hotels choose the Rewards Program Option which
they want to offer to Customers
Tap Off Season/Day traffic with a Dynamic Points
System
Points are earned/ accrüed on
Hotel Room Nights
Spend at Food & Beverage Outlets at the Hotel
Hotel Name and Details are updated on the Member
Establishments Directory
Hotels can offer Deals Direct to Customers
2010 Tatvam Hospitality & Inns Pvt Ltd
16. accrü for Hotels
Easy to Register
Affordable per Month basis Subscription
Subscription Fee for Month # 1 = FREE
Points earned by Customer are Redeemable across all
Member Hotels
2010 Tatvam Hospitality & Inns Pvt Ltd
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17. accrü for Customers
Sign Up is Free and Simple
Customer provides his demographic details
Free, Downloadable Mobile App for Customer
Points accrüed by Customers Do Not Expire
Points earned by Customer are Redeemable across all
Member Hotels
2010 Tatvam Hospitality & Inns Pvt Ltd
18. Earning accrü Points
Guests accrü Points on
Stay at any of the Member Hotels for every night
Dine at these Member Establishments
Take advantage of a Dynamic Points Systems
Earn more points on Off Days / Off Season
Social Media Friendly
Earn by Tweeting / Status Message of Facebook / Check in
using foursquare at the Establishment
Give us a feedback on your stay, your meals, the service and
recommend (Include #accrupoints and your accrü id).
2010 Tatvam Hospitality & Inns Pvt Ltd
20. Costs Involved
HOTELS
Subscription Per Hotel Property per Month
FIRST MONTH SUBSCRIPTION = FREE
1 Reward Point = ` 1.00
X accrü points* per ` 100 for Customers
Y accrü points* per ` 100 for THIPL
On Redemption, Z accrü points* per ` 100 for THIPL
(*To be Mutually Agreed)
Directory listing (One Time) = ` 1000.00
2010 Tatvam Hospitality & Inns Pvt Ltd
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23. Key Points
REWARD POINTS
accrüed and registered at Check Out / Payment receipt from the
Hotel
Updated on a Mobile Device
Social Media Related Points subject to conditions
Qualified Facebook Status Updates / Tweets during the stay or
after the stay / at or after the dining experience
foursquare Check-Ins at the time of Check-In to the Hotel
Points Earned will be collected and kept in a Trust Account
Points will be Debited from the Trust Account on Redemption
Settlement of Points on a Fortnightly Basis
Fortnightly Status Report sent out from THIPL
2010 Tatvam Hospitality & Inns Pvt Ltd
24. Contact THIPL – Enroll with accrü
Aditya Babbar
DIRECTOR
adityababbar@gmail.com
adityababbar@tatvamtech.com
+91 983 377 7227 | +91 22 2415 0955
TATVAM HOSPITALITY & INNS PRIVATE LIMITED
A 562G, SUSHANT LOK, PHASE 1, GURGAON, HARYANA 122 002
A 1607/08 ASHOK TOWERS, DR BABASAHEB AMBEDKAR ROAD
PAREL, MUMBAI 400 012