Artificial Intelligence can drive growth, profitability and sustainability for businesses on the commercial side of the Life Sciences Industry. Visit https://accntu.re/2DuP0HT to learn more.

1. COMMERCIAL IQ
WITH APPLIED
INTELLIGENCE
RAISING THE LIFE SCIENCES

2. Life sciences commercial
organizations should embrace
artificial intelligence (AI) as a
co-worker, collaborator, trusted
advisor and enabler of more
rapid response to patients’ and
healthcare ecosystems' needs.

3. Copyright © 2018 Accenture. All rights reserved. 3
74%believe AI will completely transform,
or significantly impact, life sciences².
When asked, life sciences
executives said that
the expansion of AI’s
opportunity is evident:

4. More than 90% of life sciences executives
recognized artificial intelligence as
important in driving innovation
and achieving outcomes such as
• Hyper-personalized experiences
• New sources of growth
• New levels of efficiency
Copyright © 2018 Accenture. All rights reserved. 4
Accenture Industry X.0 Survey, Life sciences respondents, 2017

5. 5Copyright © 2018 Accenture. All rights reserved.
Artificial intelligence can significantly accelerate growth,
profitability and sustainability for businesses on the commercial
side of the life sciences industry.
FOUR APPLICATIONS
IN COMMERCIAL
INTELLIGENT
AUTOMATION
ENHANCED
JUDGEMENT
INTELLIGENT
PRODUCTS
ENHANCED
INTERACTION

6. 6Copyright © 2018 Accenture. All rights reserved.
FOUR COMPELLING
USE CASES
COMMERCIAL OPERATIONS
Examples: MLR Review Business Intelligence
MARKETING
OPERATIONS
Example: Intelligent
Marketing
PATIENT
ENGAGEMENT
Example: Smart
products and
Services
SALES
OPERATIONS
Example: Pre-/Post-
Call Planning and
Territory Alignment

7. Our experience shows that
the best way to capitalize on
AI’s potential is to start small,
with highly targeted use cases
as outlined and a few general
principles.

8. Treat AI as a co-worker, trusted advisor
and enabler
Ensure you have senior sponsors, budget
and a task force
Accept the fact that failure is an option
Have enough data to draw conclusions
and generate recommendations
KEY SUCCESS FACTORS

9. KEY SUCCESS FACTORS
Know what questions you want answered
Know how you will measure if you have
achieved your desired outcomes
Allow plenty of time
Leverage pre-built AI enabled tools
and solutions

10. 10
Copyright © 2018 Accenture. All rights reserved.
FLOREN ROBINSON
PRESSMAN
Managing Director,
Life Sciences
floren.robinson@accenture.com
KRUPA
NOBILE
Digital Marketing Senior
Manager, Life Sciences
krupa.nobile@accenture.com
LEARN MORE
Accenture.com/lifesciencesIQ