One thousand of the world’s largest public companies spent $650 billion on research and development in 2014 alone. According to Accenture research, 63 percent of companies have a chief innovation officer, 26 percent still have no system in place to achieve innovation. The problem? In a digital world, R&D is stuck in an analogue rut: siloed, focused on legacy products and services. Companies need to adopt the capabilities of an incubator or end up on life support when it comes to competitiveness. Read our full report.

1. Incubator or Respirator?
Why you need to
change the way you
innovate. Now.

2. Did you know…?
spent $650 billion on R&D in 2014 alone—an
increase of 6+% per year over the last 5 years.
Yet, only 15% say they’re
satisfied with the function.
The problem? In a digital
world, R&D is stuck in an
analogue rut.
1,000
OF THE WORLD’S
LARGEST PUBLIC
COMPANIES
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3. To boost competitive advantage,
companies must adopt incubator capabilities
INCUBATOR
A specific standalone entity in charge
of launching new businesses with an
open approach involving a broad
ecosystem
“Incubator”
VS
“Incubator-as-a-service”
INCUBATOR-AS-A-SERVICE
An internal capability that nurtures new
businesses across the entire
organization, including all functions,
business units, etc., and accelerates
their ability to innovate
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4. Breathing new life into business
CONSIDER
Using incubator-
as-a-service
approaches
that zero in on
disruptive plays
Gaining the
ability to
accelerate
innovation
40% of the 50 most innovative companies in 2014 have been in existence for a decade or less
Creating an
“outside in”
culture that
embraces
transformation
Big traditional companies must fundamentally change their old
school methods and behave like a start-up by…
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5. How can you develop new business incubation
and bring incubator-as-a-service to your
company?
Incubate the culture
Align your business
strategy and your
incubator strategy
Position incubator-as-a-
service at the proper level
within the organization
Adapt new
capabilities to
manage innovation
Develop the
ecosystem with the
right partners
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6. Now is the time to move from Respirator to
Incubator
And creates unassailable
business agility—a
necessity in the digital age
Incubator-as-a-service
strengthens a company’s ability
to identify new, disruptive plays
that lead to growth and
innovation
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7. 7
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Find out more:
www.accenture.com/incubator