Almost three out of four organizations (70 percent) report that digital accounts for less than 15 percent of their current revenues. For now, that 15 percent represents a “digital ceiling.” How to break through the ceiling? The answer is in creating distinctly digital monetization strategies—new ways to turn digital resources into revenue. Launch a new monetization strategy by recognizing the focus of current digital investments. Continue core-enhancing strategies, reaching new customers and markets with new experiences. Then look beyond the core to identify resources and needs, as well as the mechanisms connecting them.

1. Breaking through
the digital ceiling

2. 15% or less of current
revenues are from digital
Business leaders have big ambitions when it
comes to their companies’ digital offerings. But
too few companies are driving significant
revenues from digital.
What’s the answer? Creating distinctly digital
monetization strategies—new ways to turn digital
resources into revenue.
The digital ceiling
of executives view digital as
an important way to open
up new sources of revenue.
60%
Copyright © 2015 Accenture All rights reserved. 2

3. Copyright © 2015 Accenture All rights reserved. 3
Monetization is about turning resources into value through different
mechanisms, then bringing that value to the marketplace in the form
of an offer to fulfill a customer need
A framework for monetizing digital

4. Differentiation through monetization
An digital monetization strategy concentrates on developing
new combinations of resources, value and mechanisms
Copyright © 2015 Accenture All rights reserved. 4
For example:
2. Change the value intensity to
generate a premium or induce
direct purchasing by creating
exclusivity and extending branding
3. Change the way you
generate revenue by
reorienting the value chain
1.Change the resources
involved in your offer to
create new markets,
products and services

5. Opportunities for fast movers
Be bold
Copyright © 2015 Accenture All rights reserved. 5
Just one in four executives are seeking
to create disruption in their industries.
And less than a third plan on introducing
new monetization strategies
30% of business leaders plan on introducing
new digital monetization strategies

6. Growth without ceilings
Shattering the digital ceiling requires new monetization strategies
Copyright © 2015 Accenture All rights reserved. 6
It’s time to reimagine the utility and value of digital resources to create new offerings
and reach new customers. That combination is the foundation for sustainable growth.
• Launch a new monetization strategy by recognizing the focus of current
digital investments
• Continue core-enhancing strategies, reaching new customers and
markets with new experiences
• Look beyond the core to identify resources and needs, as well as the
mechanisms connecting them.

7. Learn more at www.accenture.com/DigitalCeiling
Contact us to discuss how to break through the
digital ceiling mark.p.mcdonald@accenture.com
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Find out more:

8. Accenture is a global management consulting,
technology services and outsourcing company,
with approximately 336,000 people serving clients
in more than 120 countries. Combining unparalleled
experience, comprehensive capabilities across all
industries and business functions, and extensive
research on the world’s most successful companies,
Accenture collaborates with clients to help them
become high-performance businesses and
governments. The company generated net revenues
of US$30.0 billion for the fiscal year ended August
31, 2014. Its home page is www.accenture.com
About Accenture About Accenture Strategy
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Accenture Strategy operates at the intersection
of business and technology. We bring together our
capabilities in business, technology, operations and
function strategy to help our clients envision and
execute industry-specific strategies that support
enterprise wide transformation. Our focus on issues
related to digital disruption, competitiveness, global
operating models, talent and leadership help drive
both efficiencies and growth. For more information,
follow @AccentureStrat or visit
www.accenture.com/strategy