With growth elusive and digital disruptors at their heels, traditional players are developing disruptive business models to compete, yet many struggle because they don’t align their operating models with these new disruptive business models. To become more agile, traditional enterprises need digital operating models that integrate business, operations and technology into autonomous businesses-within-the-business called domains. These domains boost agility so companies can be truly disruptive in new areas while also supporting their traditional lines of business. To learn more about how digital operating models and domains drive success, visit www.accenture.com/domains

1. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

2. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Digital disruptors get speed and agility from their
operating models while traditional players get
bogged down by rigid operating models.
It’s no wonder they lag digital high performers by
nearly 25% for expected future growth.
TRADITIONAL
COMPANIES ARE NOT
DISRUPTIVE ENOUGH

3. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Traditional companies must align their operating
models with new disruptive business models to
pivot fast and respond to changing customer
needs, markets and technologies.
Companies that don’t risk losing 10-20% revenue
growth.
SAY HELLO TO THE DIGITAL
OPERATING MODEL

4. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
EXECUTIVES RECOGNIZE
THAT IT’S TIME TO MAKE A
CHANGE
Less than 1/4 think their operating
model can respond to changing market
conditions
Only 22% say that their operating
model is aligned to growth
initiatives
LESS
THAN

5. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Like independent lines of
business, domains design,
deploy and support a given
product, service or customer
journey, drawing resources,
assets and capabilities from
across business, operations
and technology.
DIGITAL OPERATING
MODELS WITH DOMAINS:
NEW VALUE DRIVERS

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Traditional enterprises should scale domains to
at least 25% of business units, products and
services, or customers to achieve the full benefits
of digital transformation and avoid stalling at the
pilot stage.
THE POWER OF
DOMAINS COMES
FROM SCALE

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Moving from static organization to living organism
starts with several important steps:
DOMAINS
PROVIDE THE
ADAPTABILITY
THAT DEFINES
TRUE DIGITAL
DISRUPTORS

8. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Guided by the business strategy, business model and
customer expectations, companies must have a
comprehensive view of how to bring together
capabilities, assets and authority from across a
disconnected enterprise.
1. DEFINE DOMAINS
WITH PRECISION
Appoint a domain owner who is responsible for the
end-to-end functioning of the domain, and understands
the intersection of business, operational and technology
interests.
2. BE DELIBERATE
ABOUT LEADERSHIP

9. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
The interplay between business, technology and
operations across domains calls for new digital skills.
These will require upskilling of current employees and
gathering new talent via today’s workforce.
4. BUILD THE WORKFORCE
OF THE FUTURE
Support open dialogues and difficult conversations, new
forms of collaboration, and agile ways of working with
small, nimble teams empowered to make decisions.
3. DIFFUSE CULTURE
SHOCK

10. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Learn more about developing agile operating models that can flex and
adapt with changing business needs. Download the full report:
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AN AGILE OPERATING MODEL
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