1. 5 th Edition

2. Introduction to the World of Retailing Chapter 1 McGraw-Hill/Irwin Levy/Weitz: Retailing Management, 5/e Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.

6. How Retailers Add Value Doll can be bought on credit or put on layaway Doll is featured on floor display Doll is offered in convenient locations in quantities of one Doll is developed in several styles Doll is developed at manufacturer The value of the product and service increases as the retailer performs functions.

7. Manufacturer’s Perspective The Four P’s of Marketing Distribution Retailers are part of the distribution channel Retailers are part of the distribution channel Product Price Promotion

8. Distribution Channel

9. Retailers are a Business Like Manufacturers Accounting Finance MIS Operations Marketing Human Resources

10. Decision Variables for Retailers Customer Service Store Design and Display Merchandise Assortment Communication Mix Location Pricing Retail Strategy

12. Nature of Retail Industry is Changing Mom and Pop Store To Today’s Retailer

13. Retailing is a High Tech Industry - Selling Merchandise over the Internet - Using Internet to manage supply chains - Analyze POS data to tailor assortments to stores - Computer systems for merchandise planning

14. Globalization of Retailing Source Merchandise From Around the World Wal-Mart Operates in U.S., China, Mexico, UK, Germany Carrefour has Stores in 25 Countries

15. Retail Environment Differs Across the Globe US Japan Concentration High Medium Store Size Big Small Role of Low High Wholesaling Efficiency High Low

19. Hot Topic’s Retail Mix Retail Strategy Customer Service Location Merchandise Assortment Pricing Communication Mix Store Design And Display

20. Hot Topic’s Retail Mix Enclosed malls Location Strategy Customer Service Merchandise Assortment Pricing Communication Mix Store Display And Design

21. Hot Topic’s Retail Mix Many Different Hot Band T-shirts and Accessories Assortment Strategy Location Pricing Communication Mix Store Design and Display Customer Service

22. Hot Topic’s Retail Mix Modest with Sales Pricing Strategy Location Communication Mix Store Design and Display Customer Service Merchandise Assortment

23. Hot Topic’s Retail Mix Communication Mix TV and Magazine Ads Store Design And Display Customer Service Location Merchandise Assortment Pricing

24. Hot Topic’s Retail Mix Store Design and Display Heavy Metal, Gothic Look Customer Service Location Merchandise Assortments Pricing Communication Mix

25. Hot Topic’s Retail Mix Customer Service Modest Location Merchandise Assortment Pricing Communication Mix Store Design and Display

26. Macy’s Retail Mix Retail Strategy Customer Service Location Merchandise Assortment Pricing Communication Mix Store Design And Display

27. Macy’s Retail Mix Enclosed Malls Location Strategy Customer Service Merchandise Assortment Pricing Communication Mix Store Display And Design

28. Macy’s Retail Mix Many Items in Apparel and Soft Home Assortment Strategy Location Pricing Communication Mix Store Design and Display Customer Service

29. Macy’s Retail Mix Moderate with Frequent Sales Pricing Strategy Location Communication Mix Store Design and Display Customer Service Merchandise Assortment

30. Macy’s Retail Mix Communication Mix TV, Newspaper Ads and Special Events Store Design And Display Merchandise Assortment Pricing Customer Service Location

31. Macy’s Retail Mix Store Design and Display Ring with Displays Customer Service Location Merchandise Assortments Pricing Communication Mix

32. Macy’s Retail Mix Customer Service Modest Location Merchandise Assortment Pricing Communication Mix Store Design and Display

33. Wal-Mart’s Retail Mix Retail Strategy Customer Service Location Merchandise Assortment Pricing Communication Mix Store Design And Display

34. Wal-Mart’s Retail Mix Free-standing Stores Location Strategy Customer Service Merchandise Assortment Pricing Communication Mix Store Display And Design

35. Wal-Mart’s Retail Mix Location Pricing Communication Mix Store Design and Display Customer Service Large Number of Categories Few Items in Each Category Assortment Strategy

36. Wal-Mart’s Retail Mix Low, EDLP Pricing Strategy Location Communication Mix Store Design and Display Customer Service Merchandise Assortment

37. Wal-Mart’s Retail Mix Communication Mix TV and Newspaper Insert Ads Location Pricing Store Design and Display Customer Service Merchandise Assortment

38. Wal-Mart’s Retail Mix Store Design and Display Basic, Special Displays for Products Customer Service Location Merchandise Assortments Pricing Communication Mix

39. Wal-Mart’s Retail Mix Customer Service Limited Location Merchandise Assortment Pricing Communication Mix Store Design and Display

43. Types of Jobs in Retailing Most entry level jobs are in store management or buying, but… retailers also have staff specialists: --accounting and finance --real estate --human resource management --supply chain management --advertising --public affairs