Godrej & Boyce Manufacturing Co. Ltd is an Indian conglomerate that has been in operation since 1897. It has 18,000 employees across 21 branches and 4 overseas branches. The company operates across 16 different industries, including home appliances. Some key milestones for Godrej Appliances include being the first Indian company to manufacture refrigerators in 1958 and pioneering polyurethane foam technology in India in 1987. Today, Godrej Appliances continues to introduce new technologies and maintains its values. The document discusses a study on the most popular home appliance brands from dealers' perspectives in India. It finds that LG is the most preferred and highest selling brand overall, particularly for refrigerators, due to factors like widespread availability and exclusive

1. Summer Training Project Godrej & Boyce Manufacturing Co. Ltd Presented By: Abhineet Das MBA 2(A) 94972238133 Presented To: PCTE,Ludhiana

2. Godrej Group Profile Started in 1897 18000 Employees 21 Branches 4 Overseas Branches 13 International Operators 16 Industries

3. Home Appliances

4. The Range 1 in 3 Refrigerators working in India is a Godrej Refrigerator Air Conditioners • Microwave OvensRefrigerators • Washing Machines

5. Godrej Appliance Milestones

6. 1958 1987 Milestones – Legacy of many Firsts 1st Indian Company to manufacture Refrigerators. Pioneered PUF (Polyurethane Foam) Technology in India.

9. Obtains ISO 14001 certificationFirst Durable Company in India to launch Branded Customer Service - SMARTCARE

12. New Technology introductions Microsteam Technology Convection Control Technology 5 Star refrigerator & AC range

14. Values

15. Swot Analysis

16. Title A Study on the most sale-able brand in Home appliances - A dealer’s perspective

17. Objectives of the study 1.To study the most preferred brand in home appliance industry. 2.To study the factors affecting the brand and product preference in home appliance industry.

19. Data Collection Method: Schedules

20. Universe: All the home appliance dealers in the world.

21. Population : All the home appliance dealer in India.

22. Sampling Unit: Home appliance dealers in Chandigarh, Mohali, Panchkula and Patiala.

23. Sample Size: 30

25. 4.1Number Of Dealers Of Various Brands

26. 4.2 Availability of Products

27. 4.3 Factors considered by Dealers while selecting a brand

28. 4.4 Maximum Product Display 4.4.1 Refrigerator

29. 4.4.2. Washing Machine

30. 4.4.3. Air Conditioner

31. 4.4.4. Microwave

32. 4.5 Most Sale-able brand 4.5.1 . Refrigerator

33. 4.5.2. Washing Machine

34. 4.5.3. Air Conditioner

35. 4.5.4 . Microwave

36. 4.6 Effect of Exclusive brand shops

37. 4.7 Ranking on the basis of Customer Preference 4.7.1 . Washing Machine

38. 4.7.2. Refrigerator

39. 4.7.3 . Air Conditioner

40. 4.7.4 . Microwave

41. 4.8 Ranking of brands on the basis of best price offered 4.8.1 . Refrigerator

42. 4.8.2 . Washing Machine

43. 4.8.3 . Air Conditioner

44. 4.8.4 . Microwave

45. 4.9 Satisfaction with promotional activities of the brands

46. Results and Findings The most sale-able brand in the Home Appliances is LG. In the microwave segment IFB is the 2nd most sale-able brand after LG. Godrej is doing fine in Washing Machine segment with the dealer’s preference for the brand at 3rd place. The dealers are most satisfied with the promotional activities of LG followed by Samsung. LG has the maximum exclusive stores which also is a major factor that boosts up its product sale.

47. Recommendations Godrej needs to focus on promotion of their appliances more seriously. We organized an exhibition in the form of BTL (below the line) activity to promote Godrej’s Microwave.

48. Conclusion LG is the most preferred brand in the home appliances. The reasons for it being the most sale-able and preferred are that it offers the maximum display at the dealers covered under the study. LG is ranked the best brand according to dealer’s perspective. The factor of utmost importance that the dealers consider while dealing with a particular brand is the brand name followed by sales margin.