DIGITAL MARKETING PROPOSAL BY SAKET
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YOU CAN STUDY THIS PDF FILE FOR UNDERSTANDING THE CONCEPT OF MAKING PROPOSALS FOR DIGITAL MARKETING.
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DIGITAL MARKETING PROPOSAL BY SAKET
- 2. WHAT IS MARKETING? MARKETING IS NOT ADVERTISING MARKETING IS NOT PROMOTIONS MARKETING IS ALL ABOUT COMMUNICATING RIGHT MESSAGE TO RIGHT PEOPLE USING THE RIGHT CHANNEL.
- 3. WHY DIGITAL MARKETING ??
- 4. WE NEED TO CHANGE
- 5. EARLIER FORM OF MARKETING
- 6. THEN CAME INTERNET INTO EXISTENCE
- 8. TIME TO MOVE OVER TO MODERN FORM OF MARKETING
- 9. DIGITAL V/S TRADITIONAL MARKETING DIGITAL MARKETING TRADITIONAL MARKETING TWO WAY ENGAGEMENT ONE WAY ENGAGEMENT HIGHLY TARGETED LIMITED TARGETED FLEXIBLE BUDGET FIXED BUDGET DETAILED ROI METRICS DIFFICULT TO MEASURE ROI
- 10. DIGITAL MARKETING IN INDIA
- 11. USAGE OF SOCIAL MEDIA IN INDIA
- 12. FACEBOOK IS THE MOST POPULAR SOCIAL MEDIA IN INDIA based on new data sent to advertisers,Facebook now has 241 million active users in India – a million more than it does in the U.S.– making India the country with its largest user base for the first time
- 13. WEB MARKET IN INDIA • There are 2 types of markets available
- 14. STILL TRYING ORTHODOX WAYS AND NOT GETTING BUSINESS. TIME TO SWITCH TO DIGITAL MARKETING
- 15. BRANCHES OF DIGITAL MARKETING WE WILL WORK ON • SEARCH ENGINE OPTIMISATION • SOCIAL MEDIA MARKETING • INLAND MARKETING • EMAIL MARKETING • MOBILE MARKETING • AFFLIATE MARKETING
- 16. Validate your Business Idea Create an Experimental Plan of Action Be your Digital Marketing Companion 1. 2. 3. DIGITAL MARKETING STRATEGY
- 17. IMPORTANCE OF DIGITAL MARKETING
- 18. TARGETS OF DIGITAL MARKETING
- 20. EXPECTATIONS OF CLIENTS • Increase in sales • Leads generation • Traffic on website • Conversion from enquiries
- 21. MAIN SEGMENTS OF DIGITAL MARKETING
- 22. SOCIAL MEDIA MARKETING SOCIAL MEDIA OPTIMISATION SOCIAL MEDIA PAID MARKETING
- 23. SOCIAL MEDIA OPTIMISATION A. • FACEBOOK PAGE CREATION • TWITTER HANDLE CREATION B. • INSTAGRAM PAGE CREATION • WHATSAPP BUSINESS ACCOUNT C. • GOOGLE MY BUSINESS REGISTRATION • LINKEDIN/YOUTUBE ACCOUNT
- 24. SOCIAL MEDIA OPTIMISATION Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
- 25. SERACH ENGINE OPTIMISATION OFF PAGE SEO ON PAGE SEO
- 26. ON PAGE SEO • ANALYSIS REPORT • WEB ANALYSIS • INDUSTRY ANALYSIS • KEYWORD ANALYSIS • NAVIGATION ANALYSIS
- 27. OFF PAGE SEO • DIRECTORY SUBMISSION • ARTICLE SUBMISSION • SOCIAL BOOK MARKING • PRESS RELEASE SUBMISSION • BLOGGING • QUESTION AND ANSWERS • VIDEO SUBMISSION
- 28. OFF PAGE SEO CONTD.. • CLASSIFIED LISTING • FORUM POSTING • PROFILE SUBMISSION • SEARCH ENGINE SUBMISSION • IMAGE SUBMISSION • INFOGRAPHIC IMAGE SUBMISSION • PDF FILE SUBMISSION
- 29. BENEFITS OF DIGITAL MARKETING • TOPPING THE LISTING CHART LOCALLY AND NATIONALLY WITHIN THE FIRST THREE PAGES OF GOOGLE • TIME TAKEN IS 3-4 MONTHS • GENUINE LEADS • ROI CONVERSION • IS GOOD
- 30. THANK YOU • WECOLLECTIVELY PROMISE YOU IN WORKING HARD TO GET YOUR COMPANY /WEBSITE GETS A MUCH BETTER AND VALUABLE LISTING IN GOOGLE AND SOCIAL MEDIA.
- 31. END • ANY VALUABLE FEED BACK AND SUGGESTION PLEASE.