Orkut and Its DownFall

1. Presented by:
KOMAIL
GHAZANFAR
MARIA
HUDA
OMAIR

2. ORKUT
Orkut is an Internet social network site which is run by Google and
named after its creator, Google Orkut Büyükkökten.It was designed
to help users meet new friends and maintain existing relationships.
Similar to Facebook , Hi5 and MySpace Orkut goes a step further by
permitting the creation of easy-to-set-up simple forums (called
"communities") of users.Orkut is the most visited website in Brazil ,
being more visited than Google which is number 2 on the list.

4.  62.5% of its users are from Brazil, 19% from
India and Pakistan with 0.6%
 Men and women ages 17-65
 Tech savvy and like to stay connected
 Initial target market was the United States

5. SWOT ANALYSIS
STRENGTH WEAKNESS
o Integrated with offerings
made by Google, thus
increased reach
o Early market entry enabled
increased customer base
o Can function as a platform to
share videos and photo
o Available in over 48
languages with localized
options
o Unable to withstand
competition by not innovating
o Unable to attract professional
user accounts
o Prone to hacking and fake
accounts
o Facebook took Orkut by storm
leading to change in customer
loyalties

6. SWOT ANALYSIS
Opportunities Threats
o They can operate in the
untagged market such as China,
which has no access to social
networking sites.
o Orkut can also earn from movie
subscriptions because majority
of people watch movies online
and it can take benefit from it.
o It can be used as a market place
i.e. people can sell and purchase
products via Facebook
o Competitors present in market
especially Facebook
o New upcoming social
networking websites
o Fake accounts and hacking
instances

7. KEY COMPETITORS OF ORKUT

8. STP
Segment Internet utilizing computer users
Target Group
Youth inclined towards internet usage and
Business advertisers
Positioning
Positioned as an efficient social networking
website to stay connected with friends

10. Why Orkut failed

11. Why Orkut failed
TECHNICAL REASON
Orkut is based on two types of web development language,ASP for
front-end and Javascript and Open Social at backhand.Application for
such type of combination is not easier. Facebook has a complete design
of PHP, the simplest web language after HTML and therefore thousands
of applications are there for fun.
SEARCH
Orkut profiles don’t show up without login. In other words while
searching for a person name, search engine doesn’t provide profile pages
of people related with the name on their results. May be this is because
of security but there are other ways like protected view instead of hiding
complete information.

12. Why Orkut failed
PROMOTION
Orkut does not provide page creation for a business promoter.
There is a feature for creating ads on orkut but link to that ad
is not available publicly.Thereby losing hope for promoters
to enjoy this Application. Most of the people join certain
communities but the updates of community are not available
on the homepage.
ENTERTAINMENT
One reason instead of communication is fun on social
networking sites. Orkut has little application for
entertainment.There should be something for amusing
which holds users on site.

13. Why Orkut failed
LAUNCHTIMING
There was almost no gap when it was launched as compared
to Facebook. Orkut was launched onJanuary 24, 2004 while
Facebook was launched on February 2004. But Orkut is still in
beta phase (the word beta means “end user testing phase, a
Software engineering term”). Meaning is that, orkut doesn’t
gather the expected feedback from users and so is testing
since last 7 years or may be employees are not focused for
further improvement to finalize it.

14. WHATTHE
EXPERTS OR
PEOPLE SAY???!!

15. o ORKUT HAS SPENTALLTIME IN DEVELOPING THEIRWEBSITE .THEY
INTRODUCEDTHE NEWTREND IN SOCIAL MEDIA BUTTHEY DON’TTHINK
AHEAD
 No like application
 No tag application
 Follow
 Blog
 Privacy options

16. MEASURESTO IMPROVE
o Publicity
o Privacy

17. MEASURESTO IMPROVE
o Improved Status updates
o Multimedia Sharing

18. MEASURESTO IMPROVE
o Manage Professional Identity
o Innovation

19. MEASURESTO IMPROVE
o Lack of leadership
o Social Factor

20. THANKYOU IF
ANY!!!!