This is a talk Dan Efergan originally did at FMX.de. "Over the last few years the entertainment industry has grown hungry for content that transcends across platforms. With this desire we find ourselves on a journey to discover what this actually means in terms of production and process. This session is a chance to hear the mistakes, successes and general ramblings of a company venturing into the brave new unknown."

1. 10 things we’ve learned about
cross platform

2. ™
Multicrosstrans360mediaplatforms

3. One interconnected experience
for and across
multiple platforms

5. Start with the right people

8. Develop a common
language

10. It starts with the world,
characters and narrative

11. Map the journey

13. Use the right platform
for the right reason

14. …intermission…

16. • Images of Tate Site
the movie maker project

18. the movie maker project

19. the movie maker project

20. the movie maker project

21. the movie maker project

22. tate movie project shot test

23. …intermission over…

24. Each platform should be an
experience in its own right
But The whole is greater than the sum of its parts

25. Build strong
compulsion jumps

27. For mass appeal be obvious
about the journey
...for now...

28. Cathys book

29. To progress we need to think shared
experiences not Digital marketing

30. Communities are great
but a great responsibility

31. Thanks and Bye bye

32. efergan
Dan.efergan aardman.com
Thanks and Bye bye