2011/10/20

1. Enterprise Europe Network Ukraine
Mentoring for more competitiveness and innovation
Dr. Petra Püchner
Managing Director
Steinbeis-Europa-Zentrum
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2. Steinbeis-Europa-Zentrum
Policy advisor
MicroTec Südwest
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3. Dienstleistungen des SEZ
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5. Danube Makro Region Strategy
• Priority Area 8: ‘to support the
competitiveness of enterprises, including
cluster development’
• PA 8 Coordinator: Baden-
Württemberg, Ministry of Finance and
Economics
•in cooperation with Croatia
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6. Main economic issues
 Increase in trade and investments made (Business forums)
 Improvement of legal frameworks, especially concerning SME (i.e.
simplifying bureaucracy, contract certainty, containment of corruption)
 Improved frameworks for economic organizations such as
chambers, associations etc.
 Improvement of the interdisciplinary cooperation and the
transfer of technology between companies, science and
public administration (i.e. cluster politics)
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7. We are your partner for Innovation in Europe !
Steinbeis-Europa-Zentrum
Haus der Wirtschaft Haus der Wirtschaft
Willi-Bleicher-Str. 19 Erbprinzenstr. 4-12
70174 Stuttgart 76113 Karlsruhe
Tel.: +49-711-123 4010 Tel.: +49-721-935 190
Fax: +49-711-123 4011 Fax: +49-721-395 1920
www.steinbeis-europa.de
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8. 8

9. Steinbeis-Europa-Zentrum
 Since 1993 in the European Network to support
innovation capacity of SME, exploitation of RTD
and transnational technology transfer
 Former Mentor of IRCs in Israel and CR
 Supporting regional innovation strategy
development in Upper Galilee (IL), Lower Silisia
(PL)
 Sector Group Chairpersons for ICT and Health
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10. Targets / Potentials of Baden-Württemberg´s policy
Produktionstechnik Pharmaindustrie
Luft- und Raumfahrt
Branchenorientierte
Automotive
Zielfelder sectors
Medizintechnik
Telekommunikation
Querschnittskompetenzen
cross-cutting
Medien-, Kultur- und
Kreativwirtschaft
Wissenswirtschaft
Logistik inkl. Intralogistik
Technologieorientierte
Zielfelder technologies
Mechatronik Photonik
Biotechnologie
Neue Werkstoffe/
Informationstechnologie/ Satellitennavigation Oberflächen
Unternehmenssoftware
Sicherheitstechnik Mikrosystemtechnik
Energie
© Prognos AG 2006
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11. Boosting innovation through new cluster concepts
More traditional Clusters like …
Manufact. …
Automotive Food Materials Furniture Tourism
Industry
Technologies like…
Micro & Nanotechnology
Cross-Cutting
Design & Creative Industries
Green / smart Technologies
…
Cross-cutting
Issues like…
INTERNATIONALISATION & TECHNOLOGY TRANSFER
SUSTAINABILITY
GENDER & DIVERSITY
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12. Central Europe Cooperation area
CluStrat - Boosting Innovation
through new cluster concepts in
support of emerging issues and
cross-sectoral themes
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14. CluStrat
Strategic Project – main method is policy dialogue
 8 EU Member States plus Ukraine
 Coordinator: Steinbeis-Europa-Zentrum under the
mandate of the Ministry of Finance and Economics
Baden-Württemberg
 Light house Project under PAC 8 Danube Strategy
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15. Creative Ind
11/22
Embedded
systems 13/24
Engineering
Nano
14/18
12/20
Tourism
Materials
16/19
16/21
Furniture
12/14 Knowledge Services
12/17
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16. Good Practice: Mechatronic Cluster
 Bionic  Manufacturing of
 Engineering (mechanical, machines/systems
electrical)  Mechanical services
 IT / software  Sensors
 Manufacturing  Automation, robotics
 Photonics  Materials, printing
 Automotive
 Medical technology
 Etc.
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17. 17

18. Initial Position
• Longitude of about 3,000km and 14 riparian
states/regions
• Danube catchment area: about 115m residents
• Increase in trade volume about twentyfold up to more
than 20bn Euro between BW and the Danube States
(east of Austria) since 1990
• Infrastructure, production facilities etc. => enormous
„Europe 2020“
EU-Integration
need to catch up
Strategy for
intelligent, sustainable
and integrative growth
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19. Main economic issues
 Advancement of the infrastructure (i.e. environmental
technology, transportation and communications infrastructure, centres
for exhibitions, technology parks etc.)
 Capital provision of the economy
 Improvement of information, counselling and strengthening of
vocational education (‘dual system’)
 Strengthening of frameworks for research and development as well as
internationalisation
 Strengthening of rural zones within the scope of regional development
 Removal of cross-border barriers
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20. Implementation Framework
 No additional EU funds, No new institutions,
 No new laws and directives
• National and regional support programmes
• EU support programmes, such as EU structural funds
(EFDF, ESF), cohesion fund and more
• IPA
• EIB, EIF, EBRD
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21. Implementation ● Architecture
EU-strategy  EU Council and Commission
Action plan  EU Commission and national
…contact points
Priority Areas  Coordinators (Priority
…Area Coordinators, PAC)
Spheres of activity  Project manager
/Projects
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