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DEMYSTIFYING GENERATION Y
5 SIMPLE THINGS YOU NEED TO KNOW TO
UNDERSTAND, RECRUIT AND LEAD MILLENIALS
BY 2020 MILLENIALS WILL CONSTITUTE AT
LEAST
BUT NON-
MILLENIALS
DON’T
UNDERSTAND
THEM SO FAR
BUT
COMPANIES
DON’T
UNDERSTAND
THEM SO FAR
THERE ARE THOUSANDS OF STUDIES ABOUT
GEN Y
BUILDING MYTHS ABOUT THEM, BUT NOT
EXPLAINING
Gen Y is longing for security
Gen Y does not care about money
Gen Y is not driven & without goals
Gen Y does not want to be led
Gen Y is self-convinced & wants responsibility
REALLY
OUR REALITY LOOKS DIFFERENT!
SO WE CAME UP WITH TWO BEHAVIOUR-
EXPLAINING PRINCIPLES OF GENERATION Y
YOLO –
Life is short
EYE TO EYE –
Relationships & Communication
LIFE TIME
INVESTMENT DUE
DILLIGENCE
THE TRUTH ABOUT ‚SECURITY‘
THE TRUTH ABOUT MONEY
It’s not about security, it’s about decision taking
and responsibility about the own life
Decisions need information!
THE TRUTH ABOUT LACKING GOALS
THE TRUTH ABOUT ACCEPTANCE OF HIERARCHY
THE TRUTH ABOUT FREEDOM
STOP
INTERPRETING
FROM YOUR
PERSPECTIVE –
START TO
UNDERSTAND THE
CORE
WANT THE SLIDES? SEND AN EMAIL TO:
Constanze Buchheim
Founder and Managing Director
i-potentials GmbH
Zimmerstrasse 79-80, 10117 Berlin
Constanze.buchheim@i-potentials.de
+49 30 609 899 300
Constanze Buchheim is the author of 'HR Basics for Start-ups'. As an expert for recruiting
and leadership in the digital age she has delivered keynotes and speeches at numerous
conferences and had been an appointed member of the advisory council „Young Digital
Industry“ of the Federal Ministry of Economics in 2013.
Constanze founded i-potentials in 2009 as the next generation HR consultancy for growth
companies with a digital focus and companies undergoing transformation in the German-
speaking region. i-potentials offers integrated solutions combining consulting, recruiting
and trainings that enable companies to innovate and grow by implementing the right
corporate cultures and professionalizing their HR departments.

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DEMYSTIFYING GEN Y OR 5 THINGS YOU NEED TO KNOW TO UNDERSTAND AND LEAD MILLENIALS

  • 1. DEMYSTIFYING GENERATION Y 5 SIMPLE THINGS YOU NEED TO KNOW TO UNDERSTAND, RECRUIT AND LEAD MILLENIALS
  • 2. BY 2020 MILLENIALS WILL CONSTITUTE AT LEAST
  • 5. THERE ARE THOUSANDS OF STUDIES ABOUT GEN Y
  • 6. BUILDING MYTHS ABOUT THEM, BUT NOT EXPLAINING Gen Y is longing for security Gen Y does not care about money Gen Y is not driven & without goals Gen Y does not want to be led Gen Y is self-convinced & wants responsibility
  • 8. OUR REALITY LOOKS DIFFERENT!
  • 9. SO WE CAME UP WITH TWO BEHAVIOUR- EXPLAINING PRINCIPLES OF GENERATION Y YOLO – Life is short EYE TO EYE – Relationships & Communication
  • 11. THE TRUTH ABOUT ‚SECURITY‘
  • 12. THE TRUTH ABOUT MONEY It’s not about security, it’s about decision taking and responsibility about the own life Decisions need information!
  • 13. THE TRUTH ABOUT LACKING GOALS
  • 14. THE TRUTH ABOUT ACCEPTANCE OF HIERARCHY
  • 15. THE TRUTH ABOUT FREEDOM
  • 17. WANT THE SLIDES? SEND AN EMAIL TO: Constanze Buchheim Founder and Managing Director i-potentials GmbH Zimmerstrasse 79-80, 10117 Berlin Constanze.buchheim@i-potentials.de +49 30 609 899 300 Constanze Buchheim is the author of 'HR Basics for Start-ups'. As an expert for recruiting and leadership in the digital age she has delivered keynotes and speeches at numerous conferences and had been an appointed member of the advisory council „Young Digital Industry“ of the Federal Ministry of Economics in 2013. Constanze founded i-potentials in 2009 as the next generation HR consultancy for growth companies with a digital focus and companies undergoing transformation in the German- speaking region. i-potentials offers integrated solutions combining consulting, recruiting and trainings that enable companies to innovate and grow by implementing the right corporate cultures and professionalizing their HR departments.