9. Primary Goal of applying Behavioural Design
principles to UX?
As users do not always have stable preferences
or act in their best interests, designers can guide
their decisions via strategic choice architecture
10. Goals with applying Behavioural Design principles to
UX?
IMPROVE USER EXPERIENCE!
32. Further reading
● Design of Everyday Things - Don Norman
● Psychology for Designers - Joe Leech
● 100 things every designer needs to know
about people - Susan Weinschenk
● Hooked - Nir Eyal
33. Even Further reading
● Predictably Irrational - Dan Ariely
● Thinking fast & slow - Daniel Kahneman
● Influence - Robert Cialdini
● Pre-suasion - Robert Cialdini
34. Apply Behavioural Design
Principles in UX
IDF Kochi
11 October 2020
Contact: Yash Chheda, User Experience Researcher
Linkedin: linkedin.com/in/yashchheda/