Venture Capital World Summit 2015 Niall Jones Presentation.

1. Investment Opportunity

2. Ideeter
The ultimate ideation hub…
…the new home of crowdstorming
“A problem shared is a problem halved.”
Watch the video

3. Key Investment Highlights
- Low cost MVP for proof of concept
- Big data opportunities with profiling around a community of users
- Scalable and global opportunity
- Low cost business model with small core and potential global reach
- Innovative proposition based on disruptive application of technology
- Multiple income streams

4. "You need alot of ideas to have a great one."
Thomas Edison

5. What is Ideeter?
Ideeter will be the World's largest free and open online ideation
(crowdstorming) community.
It’s a platform that takes the fun aspects of Facebook and usefulness
of Google and enables anyone, anywhere to tweet (or 'deet') ideas to
solve problems set by anyone, anywhere.
The thinking behind Ideeter is based on a centuries old body of
creative problem solving knowledge.
It perfectly blends old school creativity wisdom with a simple,
modern community based online interface.

6. "Our best ideas come from clerks and stockboys."
Sam Walton, Founder of Walmart

7. Partnership opportunities
Include:
- Interest and demographic based Challenges Sponsorship
- Community support and crowd-sourced idea championing support
- Extended geographical coverage
- Consultant-reseller network expansion

8. "None of us is as smart as all of us.“
Japanese proverb

9. Commercialisation opportunities
Include:
- Focus 80% of Marketing Budget on Usage Demonstration and User
Following Build in Year 1 / 20% on Revenue / Commercialisation
- Core Revenue Products release through Year 1:
- Challenge Boosting
- Business Licences
- Supporters Scheme, Sponsorship
- Consultant-Reseller Network for standard versions
- Ideet Championing could trigger new commercial ventures
- Consulting Opportunities for bespoke versions beyond the
licenceable versions
- Consulting opportunities for innovation/ideation programmes,
events, campaigns

10. "Ideas are like rabbits. You get a couple and learn how to handle
them, and pretty soon you have a dozen.“
John Steinbeck

11. Ideeter Investment Note Excerpt…
“On Ideeter everyone’s voice can be heard so not only can the best
ideas get past an initial ‘drowning phase’, creative people who’s
voices are not normally heard will suddenly have a voice. These ideas
can be credited to those people and they can be rewarded for them.
Ideeter will incorporate the capability to harness the ‘championing’ of
those ideas as well as to enable users to ask the crowd to fix their
own problems too. So the scope for very high levels of exchange and
engagement is there.”
“Whereas Facebook is ‘fun’ Ideeter is ‘useful’. In some ways Ideeter
will combine the searchability and usefulness of Google with the
democratic, fun aspects of Facebook. If you could harness that
potential, just think what that could translate in to financially?”

12. "Nothing is more dangerous than an idea when it is the only one you
have."
Emile Chartier

13. Communications and Timings Plan
Timeline:
September/October 2015 - MVP Testing
November/December 2015 - Beta Testing (incorporating MVP
feedback and refining up to public launch)
By January 2016 - Full Production Version Launch, Public Launch and
Marketing / Advocate / Public Challenge activities commence
July 2016 – Crowdfunding
September 2016 – Increased Resources, Versions Upgrade and
Increased Communications Activities
Year 2 - Extended commercialisation / revenue development activities

14. "A new idea is delicate. It can be killed by a sneer or a yawn; it can be
stabbed to death by a quip and worried to death by a frown on the
right man's brow."
Ovid

15. How does Ideeter work?
Ideeter enables:
- Challenges to be set for users with timeframes
- Ideets (ideas in tweets) to be entered by users in relation to the
Challenges
- Ideets to be rated by the community to establish popularity
- Popular ideets (champions) to be ‘championed’ by the
community

16. “If you have an apple and I have an apple and we exchange these
apples then you and I will still each have one apple. But if you have an
idea and I have an idea and we exchange these ideas, then each of us
will have two ideas.”
George Bernard Shaw

17. In summary
Ideeter combines the user friendly interface you’d expect from
Facebook with the complexity of the Google interface.
So we think that with the right nurturing, with so many possible
applications and potential for very high levels of exchange and
engagement, very significant financial returns could be achieved,
long term.

18. Founder Team
Niall Jones, Chief Executive Officer / Co-Founder, 37.5% shareholder
- Internationally experienced start-ups exec with extensive digital, consulting and senior management experience and a distinct
passion for commercial and community creativity.
Robin Waite, Chief Innovation Officer / Co-Founder, 17.5% shareholder
- Expert on business, online and social strategy and best-selling author on online start-ups.
Caleb Evans, Chief Technical Officer / Co-Founder, 17.5% shareholder
- Highly experienced senior level developer who has worked extensively in collaboration with Robin for over 10 years.
Warren Cuff, Brand Director/ Co-Founder, 15% shareholder
- Highly experienced web and graphic designer with a long list of blue chip clients to his name.
Nicola Crossland, Communications Director (Non-Exec), 2.5% shareholder
- Business Growth Specialist, Communications and Marketing Consultant - working with high growth businesses & start-ups.
Mike Gill, Commercialisation Director (Non-Exec), 2.5% shareholder
- Business change consultant and business growth specialist. Partner of Libre Advisory LLP, Director of Innovation Hive and Aragon
Ventures.
Kim Jones, Chair, Retained Adviser (Corporate Governance and Strategy), 2.5% shareholder
- Works with high performing leaders delivering business growth. Director at High Growth Knowledge Company.
Marcus Ubl, Entrevo (Strategy Partner), 2.5% shareholder
- Co-founder & Director at Entrevo (KPI Programme), the World’s leading personal branding specialists.

19. Financials
• £9k initial angel investment made by Mike Gill in 2015.
• Share issues in October 2015 to January 2016 period: £500k
seed investment sought for 20% of the business.
• Further share issue in Summer 2016: £1million follow-on
crowd-funding sought for further 20% of the business.
• Major launch and marketing investment activities in year one
totalling £300k to £500k.
• Ideeter Services income in year one estimated at c. £400k.

20. Ideeter Glossary…
To ‘ideet’: To tweet an idea for a challenge; a tweeted idea
‘Crowdstorming’: Our way of saying community brainstorming
‘Social (progress) media’: Our way of saying that it will feel like ‘the fun’
of social media but will actually develop thinking and nurture solutions
‘Ideeter’: The platform name; the user who is ideeting
‘Community/Crowd’: The group of people working on a challenge
‘Challenge’: The issue that the community is ideeting about, to overcome
‘Champion’: A winning or popular ideet that gets followed up

21. "No idea is so outlandish that it should not be considered."
Winston Churchill

22. The Ideeter Process

23. MVP 1: DEET

24. MVP 2: RATE

25. MVP 3: ACT

26. NOW HELP US BUILD THE WORLD’S
LARGEST FREE AND OPEN ONLINE
CROWDSTORMING PLATFORM!
AND SOLVE EVERYONE’S PROBLEMS!
Thank you for your time