WP&C's Complexity Workshop helps identify the most disruptive complexity drivers in your business, quantify the size of the opportunity, and chart a course to improved performance.

1. WP&C Complexity Workshop
Building the Case for Business Simplification

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Complexity is the byproduct of an increasingly
intricate business environment
New Channels
& Formats
Expanding
Geographies
New
Acquisitions
Expanded
Portfolios
New Customer
Expectations
More
Regulation
Increasing
Competition
More
Suppliers
How did it get this way?
Complexity
More Products
New Processes
Bigger Organizations
Less Responsiveness

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Complexity diminishes the value of scale
“Individual productivity”
Volume
Cost
Pre-Industrial Age
• Energy limited by muscle power
(man or beast)
• Little scale efficiencies
• Efficiency driven by strength
and/or speed of individual
working unit (narrow range)
“Economies of Scale”
Volume
Industrial Age
• Revolution in energy and
machinery (steam, electricity, oil)
create significant scale economy
• Efficiency driven by volume—
”larger is better” (nearly
unlimited range)
“Complexity Costs”
Complexity
Post-Industrial Age
• Significant growth in variety drives
geometric growth in “complexity
costs”
• Efficiency and affordability driven
by balance between volume and
complexity (complexity is the
opposite of scale)
Complexity is why many larger enterprises are finding it hard to compete against smaller
companies and even upstarts

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Moreover, complexity often starts a vicious cycle that
focuses companies inward, away from customers
Complexity
increases
Poor
execution
Loss of
control
Poor
business
results
More
people and
processes
Common drivers:
‒ Too many products/services
‒ Overreach on markets/geographies
‒ Unfinished M&A integration
‒ Patchworks of technology
‒ Multiple ways of doing things

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The path to simplification is straight forward, but the
first step is often overlooked
Understand the sources and cost of complexity
Eliminate the bad complexity
Minimize the cost to deliver good complexity
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Making the effort to clearly identify the sources and impact of complexity is too
often an overlooked or hastily performed first step

6. Wilson Perumal & Company, Inc.
WP&C’s Complexity Workshop helps identify the
sources of complexity and value of the opportunity
What it is
How it works
What you get
• Interactive, full day, workshop facilitated by Wilson Perumal & Company.
Designed to identify the most disruptive complexity drivers in your business
• Includes collaborative working sessions to leverage internal expertise and
quickly reach a robust understanding of business complexity
• Includes unique WP&C techniques to reduce complexity, with case examples
• Leadership alignment on the biggest sources of complexity
• Estimate of the ‘size of the prize’ to simplify the business
• Recommendation of next steps to drive initiative forward
• List of potential quick wins for immediate implementation and benefit
• Traditionally full day sessions, though can be longer/shorter depending on
specific needs of your business
• Best suited for a cross-functional group of senior business leaders with a
‘change agent’ mentality
• Can be tailored for specific complexity issues, decided in advance

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Sample Agenda
9:00 – 9:15am Introduction
9:15 – 10:45am Complexity overview
10:45 – 11:00am Break
11:00 – 12:00pm Breakout session
12:00 – 1:00pm Lunch
1:00 – 2:15pm Deep dive topic
2:15 – 2:30pm Break
2:30 – 3:30pm Breakout session
3:30 – 3:45pm Break
3:45 – 5:00pm Report-back and wrap-up
Summary of the sources and
impacts of excess complexity
Discussion on the sources of
complexity in your business
Deep dive into company
specific complexity levers
Working session on the size of
opportunity and next steps

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We help you gain clarity on key topics fundamental to
performance
Our focus topics range from gaining clarity on broad, strategic questions…
...to addressing specific, cross-functional challenges
• How do we reduce time-to-market?
• How do we decrease functional overlap?
• What is our complexity adjusted profitability?
Does our portfolio of products and
services create complexity affecting
how we price, sell, and deliver?
Does our operating model design
inhibit the effective and efficient
execution of our strategic goals?
In what markets/channels are we
most efficient and where do we
need to take a different path?
Are our business model and
supporting operations scalable to
enable profitable growth?
• How do we increase our product pipeline?
• How do we improve order-to-cash?
• Can we improve specific channel profitability?

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We bring unique perspectives and real-world
examples of application for results
Understand the concepts… …and application for real-world results
Products that
create profit
Products that
“lose”profit
0% 25% 50% 75% 100%
100%
300%
%TotalProducts
0%
%Total
Profits
Organization
Value add
Non-value add
Sources of
complexity
Costs of
complexity
Impact of
complexity
Learn how organization
complexity was identified to
lead to a $17M benefit from
simplification
Satellite Communications
See how complexity-adjusted
costs revealed profit
concentrations and how
portfolio optimization
improved EBIDTA by 15%
Industrial Equipment
Understand how complexity
led to channel overlap
between retail and wholesale
outlets negatively affecting
operating profit by 10%
Paints and Coatings

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A complexity diagnostic is often the first step to
determine which levers will drive the most value
Profitability
Assessment
OperatingModel
Simplification
Portfolio
Optimization
Channel&Market
Alignment
Deep dive on key
complexity levers
Process
Redesign
Complexity Workshop / Diagnostic
Reduced Complexity
and Costs
Simplified & Aligned
Organization
Accelerated
Profitable Growth
Create and capture
step-change results
Build a case for action

11. Wilson Perumal & Company, Inc.
Whether through workshops or projects, our goal is to
bring insight and drive action
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“This was a quick and painless way to understand our true product profitability, and
it challenges how we think about our business. I am extremely pleased with the
results.” — Fernando Palacios, EVP and Chief Integrated Supply Chain Officer, MillerCoors LLC
“WP&C’s approach to complexity is the
most direct route to an efficient, profitable
enterprise.” — Ed Lonergan, CEO of Diversey Inc.
“WP&C is helping us transform our
business. Their insights are phenomenal!”
— David Hoogmoed, President,
Land O’Lakes Purina Feed
“You are analytical and smart, but
you also get things done!”
— Head of Commercial Development,
Leading EU Retailer
“If you take all six times [past projects] where we looked at this, over the past ten
years, and rolled them all up together, and multiplied by ten, it would still not be as
good as this work.” — CEO, Top Five Financial Institution
“This has been a landmark project for
[us]…you were exactly what we needed.”
— Lead Strategist, Top-5 Asset Mgmt. Firm

12. © Wilson Perumal & Company, Inc. www.wilsonperumal.com
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