1. Samsung SDS
Copyright © 2014 Samsung SDS Co., Ltd. All rights reserved

3. Copyright © 2014 Samsung SDS All rights reserved 2
Strategy
&
Planning
Our Solution
Logistics Controlling
Logistics Execution
Fundamental
LSPSourcing, Forwarding/Transportation/WarehouseManagement
Billing, Contract, Admin, MDM
Visibility/KPI/Cost Management
Global SCM Planning,
Global Logistics Master Planning
Supply
Chain
Planning
Logistics
Execution
* MDM: Master Data Management
Cello is an integrated Supply Chain & Logistics solution
encompassing all areas from SCM planning to logistics execution.

4. Copyright © 2014 Samsung SDS All rights reserved 3
Our Service Offering
4PL
Service
• Supply chain end-to-end consulting service
• Analysis of client status and requirements
• Offering work process improvement measures and
business strategies
Consulting
Logistics
& SCM
• Service to sell/implement Cello solutions
• Offering solutions with functions configurable for
client needs
• Providing Cello-based SCM and logistics best
practices
Solution
Integrated
SCL
• Ensuring infrastructure for global logistics operation
(110 sites in 21 countries)
• Supporting multi-modal transportation in diverse
industries
• Offering logistics management optimization services
Outsourcing
Global
Logistics
Diversified 4PL services are provided based on Cello and the global logistics
operation know-how.

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Cello consists of 9 suites specialized for SCM and logistics.
Overview
Controlling
Fundamental
Strategy & Planning Execution

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Benefits
Integrated inventory
strategy establishment
Logistics profit
optimization
Optimal allocation of
logistics resource
To be secured
Logistics
Execution
Supply
Chain
Planning
• Integratedsales,
supply and inventory
strategy
• Global sales and
production plan on
a weekly basis
• Integratedlogistics
strategy
• Optimized logistics
operation plan by
location on a daily basis
Supports feasible SCM plans and optimal logistics resource planning
from an integrated perspective of SCM planning and logistics execution.
IntelligenceSuite SupportingArea Main Functionsand Features
• Determines the optimal inventory level
by location using demand forecast and
service level
• Supports logistics resource allocation
decision making for profit optimization
• Provides appropriate logistics resource
levels and resource status based on
daily transportation demand
SCL Strategy
Inventory
Optimization(IO)
Profit
Optimization(PO)
Demand Sensing Demand Shaping
GLMP
(Global Logistics Master Plan)
Resource
Planning
Route
Planning
Demand
Profiling

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• Forecasts demand, establishes sales
plans and manages demand priorities
through market and client data analysis
• Establishes global supply plans by taking
into account production capacity and
material constraints
• Maintains supply and demand balance
and supports a single plan at the
enterprise level
• Assigns multidimensional sales goals
and provides real-time order and delivery
Planning Suite SupportingArea Main Functionsand Features
Benefits
Global Supply Plan Establishment
Volume Available for Sales
Shipping Plan
Plan/Performance
Analysis
Goal/Plan Analysis
Action Plan
Establishment
Sales and Operations Planning (S&OP)
Consensus Forecasting
Demand Prioritizing
Demand Planning (DP)
Product Distribution to Clients
Order Promising
Order Promising (OP)
Master Planning (MP)
Integrated SCM strategy
establishment
Optimized global
resource operation plan
establishment
Real-time client order
and optimal delivery
management
Forecasts market demand for products and establishes global SCM
operation plans optimizing resource utilization.

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LSP sourcing cost
reduction
Fair LSP selection
Management time
reductionBenefits
Supports selection of the best Logistics Service Provider (LSP) for logistics
contracts, taking into account air, sea and multi-modal transportation.
• Schedule planning
• Evaluation criteria
establishment
• Target price setting
• Evaluation item/standard
registration
Bidding Strategy
Establishment01
• RFI/RFP/RFQ processes
using standard templates
• LSP evaluation based on
evaluation criteria
• Simulations to select
preferred LSPs
Bidding
Execution02
• Counter offer
• Negotiation result
management
• Final LSP selection
Negotiation
and Selection03
Select LSPs
to send RFI
Select LSPs
to send RFP(RFQ)
Select
preferred LSPs
Select
the final LSP
Sourcing Suite SupportingArea Main Functionsand Features
• Provides one-stop global services such
as standard templates by transportation
mode and zone, monitoring, etc.
• Equipped with an engine that is able to
respond to various business
requirements
• Interfaces bidding history management
system with contract system

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Global
Trade
Suite
B/L, Shipping
Information,
Settlement
S/R
Manifest
Transportation
Information
S/R*
B/L**
S/R
Transportation
Information, B/L
Invoice/Packing
List, B/L
Customs
Information
Trucker
Forwarder
Carrier
Customer
Customs
Increase in international
transportation task
efficiency
Ensuring transparency
in logistics cost
Automation of
documentation
previously managed
manually
Benefits
Global Trade Suite SupportingArea Main Functionsand Features
Supports integrated forward tasks based on optimal processes to efficiently
manage all areas of complex international transportation.
• Supports tasks relevant to international
transportation import/export/customs
clearance and ensures real-time visibility
• Enables optimized multi-modal
transportation planning and execution
• Conducts contract-based shipper and
LSP settlement tasks
• Performs EDI-based online export
& import tasks
* S/R : Shipping Request
** B/L : Bill of Lading

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5
4
6
8
9
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Warehouse Suite SupportingArea Main Functionsand Features
• Provides integrated management functions
for warehouses, docks, yards and gates
• Operates warehouses in real time by
providing a work environment using PDAs
and smartphones
• Enables a quick response to client orders
and performance-based settlement
• Provides user-friendly UIs using 3D,
the dashboard, etc.
• Verifies effectiveness of strategies in use to
suggest optimal inventory positioning
Benefits
System cost reduction by
integrated management
of logistics centers
Ensuring visibility
from entering to exiting
Maximization of
warehouse operation
efficiency
Provides standardized and efficient operation systems by establishing
various tasks and processes in distribution centers.
1
7
7 Informationof
Goods tobe Issued
8 Stock
Replenishment
9 Wave
Planning
10 Picking 11 Loading 12 Goods
Issue
Goods Issue
Process
1 Information
of Goodsto
be Received
2 Entering 3 Unloading 4 Goods Receipt/
Tally
5 Cross Dock 6 Stacking/
Storage
Goods Receipt
Process

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Reduces logistics transportation cost and improves service levels based on
know-how of the global integrated logistics operation.
Transportation
Order Management
Transportation
Plan
Transportation
Resource Selection
Transportation
Order/Execution
Optimal transportation
plan establishment by
transportation mode
Increase in flexibility
in transportation
resource selection
Efficient transportation
tariffs managementBenefits
TransportationSuite SupportingArea Main Functionsand Features
• Provides convenience in transportation
order management
• Offers various functions to optimize
transportation plans
• Provides functions to select resources
fit for transportation environments
• Offers functions for on-time
transportation execution management
• Enables a flexible response to
transportation performance
management
• Transportation Order
Receipt/Creation
• Normal/Return
• CPO
• Auto Planning
• MQC
• Booking
• Fleet Management
• Tender
• Direct Dispatch
• Transportation Order
• Movement/Acceptance
• Shipping Order
Transportation
Charge Management
• Tariff & Rating
• Voucher
Transportation
Performance Management
• Tracking
• Actual Performance
• IOD Management
• POD Management

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Global Supply Chain & Network
Dashboard Mobility
Analysis
Logistics
Track &Trace
Event/
Alert
Supply
Chain
Monitoring
Logistics
Total Cost
Data Sensing & Collecting
Increasing monitoring
efficiency and response
capability
Ensuring supply chain
visibility
Logistics management
efficiency maximizationBenefits
Analytics Suite SupportingArea Main Functionsand Features
Performs logistics execution tracking management, gathers execution data
and provides various types of analysis information.
• Offers end-to-end real-time visibility
using new technologies
• Provides KPIs for performance
management and multidimensional
history analysis
• Provides location-based service data
analysis based on Big DataAnalytics
• Offers diversified analysis of logistics
cost taking into account logistics
attributes

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Logistics process
enhancement
Internalization of work
knowledge and
experience
Enhanced risk
response
Knowledge Management and Use Monitoring and Control
Logistics Standard Process Execution and Risk Management
• Standardproceduresand regulations
• Workplan establishment
• Methodologyand template
management
• Logisticstask execution
• Riskand malfunctionmanagement
• Knowledgeasset anddocument
management
• Processimprovement
• Task executionerror improvement
• Bestpracticesharing
• Task executionmonitoring
• Processmonitoring
• Integratedcontroloperation
Benefits
Work Management Suite SupportingArea Main Functionsand Features
Supports logistics execution based on standard process, risk management,
integrated task status monitoring and knowledge asset management.
• Establishes and rolls out global logistics
operation standard
• Enables integrated control for global
logistics hubs
• Monitors work status and establishes
output as assets, thereby supports work
enhancement and the virtuous cycle
system
• Provides measures to automatically
detect risks and malfunctions and to
manage them
Work
Management

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Overall increase in
logistics system
operation efficiency
Reliability improvement
and increase in
work efficiency
Fast and accurate
settlement and logistics
cost reduction
Intelli-
gence
Planning Sourcing Ware-
house
Trans-
portation
Global
Trade
Analytic Work
Interfacing externally
(Clients, LSPs, sea, air and inland transportation, ports, and customs agencies)
Common Service
ContractManagement Order Management SettlementManagement
Base Service
Admin Master Data Management RFID
Interfacing (EDI)
Cello
CommonSuite
Benefits
Common Suite SupportingArea Main Functionsand Features
Supports Cello management systems and operation environment and
provides a common service infrastructure for logistics execution systems.
• Implements a data integration and
management system
• Standardizes templates and manages
contract history
• Facilitates integrated management for
orders including order
creation/distribution/control etc.
(Control Tower)
• Enables integrated settlement
management

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Why Cello
Offers solutions
encompassing
all areas from SCM planning
to logistics execution
Implements single-platform-
based solution systems
Provides Cello-based
consulting and logistics
outsourcing services
01 02 03
Client A
Client B
Client CSingle Platform
Full Coverage
IO
OP
MP
GLMP
S&OP
DP
TMS
WMS
FIS
PO
EBMS
BMS
CMS
…
MDM
…
…
...
Provides optimal
solutions through
logistics and
SCM consulting
On-demand Offerings
Cello provides diverse solutions and services customized for client needs.

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Why Cello
Applies big data analysis
techniques for client demand
management
Implements functions in the
optimization algorithm
techniques
Provides IoT *- based freight
location tracking and risk
detection functions
01 02 03
Demand forecast based
on unstructured data such
as customer interests and
in-store circulation as well
as SNS and search words
NOS (Network Optimization
System)
selecting the most optimized
logistics network
WOS (Warehouse
Optimization System)
maximizing the load
efficiency of distribution
centers
Real-time detection of
abnormalities in
location/temperature/ humidity
using IoT technologies
* IoT : Internet of Things
SNS
Store
Information
Search
Words
Retail Store
Distribution Center
Delivery
Customer
Leading-edge Technology
Cello applies state-of-the-art technologies in SCM and logistics.
X
X

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Why Cello
01 02 03
Consulting and implementation
experiences:
Around 450 cases
Consulting experiences
• Establish logistics
operation and business
strategies
• Establish information
strategies
• Carry out feasibility studies
Consulting
Standard Operation
Procedures:
Around 1,700 guides
Extensive knowledge
on logistics:
9,000 assets
Operating
expert training
and expert pool
Systems
PO
Profit Optimization
IO
Inventory Optimization
GLMP
Global Logistics
Master Planning
Logistics BPO
Internalizes SCM and logistics
knowledge and experiences
accumulated from diverse
industries
Applies “Standard Process
for Logistics Operation” built
up through global logistics
operations
Offers new concept solutions
integrating planning and
execution
From “Best-Practice” to “Next-Practice”
Cello offers both advanced proven processes and new business processes.

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Automobile / Machine & Heavy Industry / RubberElectronics / Electricity / Semiconductor / Communications
Reference
Based on Cello, we have delivered real supply chain logistics benefits to
more than 140 customers and 450 consulting and implementation projects in
various industries.
Chemistry / Pharmaceutical / Oil / Cosmetics3PL / Logistics / Transportation
Food / Resort /ApparelRetail / Shopping Mall Government

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Reference
Project Description
• Client:Aleading material company in Korea
• Period: 2011.08 – 2012.10
• Modules Implemented: DP, MP and S&OP in 2 business units
• Reestablishment of SCM taking into account changes in
demand as its business matured and adequate inventory levels
– DP, MP: Global vendor’s solution → Cello DP, MP
– S&OP:Newly implemented
01
• Vulnerability in management of actual
demand
• Insufficient processes to connect plans
• Low execution rate compared against
planning
• Inadequate systems to monitor execution
progress compared against planning
The Challenge 02
• Has established feasible plans to interface
planning with execution
• Has set up a system to establish
consistent plans for goal/execution
synchronization
• Has implemented integrated cross-
business-unit and cross-unit-system SCM
platforms that flexibly respond to changes
in the business environment
The Solution 03
• Planning time drastically reduced
(40 minutes → 5 minutes)
• System-based S&OP meetings
(Performance prediction, plan/execution
monitoring and real-time displaying of
freight issues)
• Increase in production line operation
efficiency and a proactive response to
supply issues
Benefits
Case Study:
Implementation of a SCM platform integrating planning and execution.

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• Insufficient master data management
• Inadequate processes to interface planning
with execution
• Major constraints reflected manually
• Low production visibility
• Has established master data management
criteria and implemented management UIs
• Has set up production planning systems
interfaced with sales planning
• Has implemented systems to reflect major
constraints existing in the production
environment of each production facility
• Has secured production visibility through a
16-week procurement plan establishment
and plan sharing
• Increase in demand forecast accuracy by
establishing sales plans through master data
stability and demand forecast management
tools
• Ensuring feasible production plans by taking
into account major constraints in each
production facility
• Improvement of competence in checking
constraints including material constraints
through daily/weekly plans
01 The Challenge 02 The Solution 03 Benefits
Case Study:
Implementation of production planning systems in order to maximize
sales revenue in the CPG industry.
Reference
Project Description
• Client:Aleading CPG company in Korea
• Period: 2013.11 – 2014.04
• Modules Implemented: DP and MP (Newly implemented)
• Establishment of SCM process and implementation of solutions
to operate feasible sales and production plans by taking into
account major constraints

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• Increase in global freight volumes/supply
chain complexity
• Asystem required to address issues caused
by scattered/disconnected information
systems
• Asystem required to detect and respond to
malfunctions in logistics
• Cello 8 modules integrated
implementation EBMS (Bidding),
CMS (Contract), BMS (Settlement),
TMS (Routing), VMS (Visibility),
COMS (Cost), MDMS (Master) and
SCLP (Web Portal)
• Establishment of global integrated logistics
systems (Integrated bidding and routing
planning)
• Ensuring centralized infrastructure
for logistics information
• Improvement of operation efficiency
by ensuring end-to-end visibility
01 The Challenge 02 The Solution 03 Benefits
Case Study:
Implementation of best practice logistics systems in the steel industry.
Project Description
• Client:Aglobal steel manufacturer
• Period: 2012.08 – 2014.01
• Modules Implemented: TMS and 7 other modules
• Scope
– Requirementsanalysis and operation process refinementfor the HQ,
subsidiaries,and overseas corporations
– Logisticsinformationsystem implementation
Reference

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• Increase in Showrooming and Webrooming
• Acenter operation system required to
operate a newly integrated logistics center
• Low logistics visibility and insufficient KPI
management
• Cello Warehouse Suite and Visibility
(Goods receipt management, inventory
management, bonded picking, one-
packing, Visibility, Event and KPIs)
• Automated facility (Autostore)
implementation and interfacing
• Goods information verification and detailed
management through WMS implementation
• Increase in the logistics center space and
operation efficiency through increased work
efficiency by automated facilities
• Implementation of planning-based operation
and control and in-advance event detection
and response systems
01 The Challenge 02 The Solution 03 Benefits
Case Study:
Integrated implementation of center management system and automated
facilities for a new logistics center in the retail industry.
Project Description
• Client:Aglobal distribution company(Aduty free shop)
• Period: 2013.11 – 2014.12
• Modules Implemented: WMS, VMS and others
• Scope
– The 2nd integrated logisticscenter
– Logisticsinformationsystem (Cello) implementation
– Automatedfacilityimplementation/interfacing
Reference

25. Headquarters Smart Logistics Business Division
462-710 20, Tancheonsang-ro 151beon-gil, Bundang-gu, Seongnam-si, Gyeonggi-do, Korea
※cello@samsung.com
offers Global One-Stop Service including
consulting for SCM and logistics business innovation, integrated SCL
solution(Cello) implementation, logistics IT services supporting overseas
logistics operations, etc
For more information, Visit : www.cellologistics.com
Supply Chain & Logistics Consulting
End-to-end consulting services and system
integration across all sectors in Supply Chain
and Logistics
※Contact: Info.consulting@samsung.com
Global Logistics Outsourcing
Integrated logistics outsourcing services by
partnering with 350 companies at 110 sites
in 21 countries around the globe
※Contact: Info.logistics@samsung.com