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What Makes You SPECIAL? Personal Branding Strategies for Career Success William Chin Director, Staffing Qualcomm 1© Ronen - Fotolia.com

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@NY Post3

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BUT Are you a brand?4

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The World Has ChangedSource: The Wall Street Journal 5

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job security big salary increases sponsored training promotions Those Days Are Gone 6

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outsourced early retirement downsizing right-sizing replaced The New Reality by someone younger lay-off separation package© Michael Brown - Fotolia.com 7

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YOU H A V E• Valuable skills• Indispensable experience• Something to contribute• Make a difference8

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Personal and Career Brand Killers 9© ctacik - Fotolia.com

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Error #1 Too Busy10

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Error #2 Not in myjob description 11

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Error #3Complacency 12

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Invest & Innovate InYO U R S E L F 13

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Redefining Work14

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Redefining Career 15

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Make Every Task an Opportunity*Based on Tom Peters, The Brand You 50 16

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Make Every Assignment a Project*Based on Tom Peters, The Brand You 50 17

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© Ariwasabi - Fotolia.com Make it “Wow!” even the crappiest job no one wants to do*Based on Tom Peters, The Brand You 50 18

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Your Brand is Starting to GROW Projects - Skills - 19 Attitude - Results

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Your Resume © picsfive - Fotolia.com 20

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Job Search is Over (as we know it)@Zone Creative -iStockphoto 21

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Online Profile •Not just an online resume •Project Accomplishments •Professional References@Zone Creative -iStockphoto 22

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Influence23

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Influential 24© Marina Zlochin - Fotolia.com

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Work Topics BlogTopics Seminar © M.Gove - Fotolia.com Topics 26

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Not just about Getting your next job If you are hiring: People are researching you Evaluate if they want to work for you 27

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Does Your Personal Brand SHOUT? 28

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A RECAP1 Job Market / Employment Shift2 You Own Your Own Career3 Invest in Yourself4 Social Media to Amplify Your Assets 29

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Additional Resources 30

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Connecting with me http://www.asiahrblog.com http://www.slideshare.net/williamchin http://www.linkedin.com/in/williamchin https://twitter.com/#!/@williamchin Presented at2nd Annual HR Senate 2012, Kuala Lumpur, Malaysia Information contained within is the opinion31 the author and not that of my employer. of