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Innovation in
                                     Talent
                                   Attraction
                                   Social Media for Recruiting




                                           illiam  Chin
                                        W           ector
                                        Staffi ng Dir
                                            Qualc omm,
                                               APAC
@ZoneCreative - iStockphoto.com                      Inspired by @jesseedee
Where are you?
Singaporeans #1
        Spends the Most Time on


                                  Experian Hitwise




© AVAVA - Fotolia.com
525,000 users




930,000 users   2,500,000 users
© Ariwasabi - Fotolia.com




     1 in 5      Singaporean job seekers
                 are using social media to
                   look for job openings



•   Facebook is the most popular social media site for Gen Y (aged 18-29) respondents to look for work
•   LinkedIn is preferred by Gen X (aged 30-47) and baby boomers (aged 48-65)
•   45 percent of Gen Y respondents say it is essential to be active on social media in order to advance their careers
•   compared with 35 percent of baby boomers and 34 percent of Gen X.



                                                                                      5
Kelly Global Workforce Index Survey, May 4, 2011
© Stephen Coburn - Fotolia




                             6
© taka - Flotilla.com




7
400 forwards and
50 resumes in his
inbox within 10
hours.


8   http://www.thomascrampton.com/china/recruiting-via-sina-weibo/
3 Easy Steps
                id to get
Do n’t b e afra
         st arted
            9
@mvarroyo avatar http://www.flickr.com/photos/jenxer/4443817715/in/photostream/
                                                                                 10
•Update your status
•What you are working on today
•Post an announcement




               11
•Like
•Favorite
•Share / Retweet




        12
No Activity
             No Updates
               No Posts
             No Identity
         No Friends/Contacts



                                   WHO ARE YOU?

© Aleksandr Evseev - Fotolia.com        13        © drizzd - Fotolia.com
Social
CREDS
 14
15
16
Police or Policies
                                      HR
                                      IT
                                   PR/Media


                             Use Common Sense
                                  Boss Test
                               Newspaper Test


                              17
© Peter Kim - Fotolia.com
What we do can quite literally
make or break a company. If we
can’t attract and retain the best
staff, then our company will lose
ground rapidly...
 “A Guide to Recruitment 3.0” by Matthew Jeffery (EMEA talent acquisition & global talent
 brand of Autodesk) and Amy McKee, (Global Director of Talent Acquisition of Autodesk)
 http://lnkd.in/QyPv28




                                                 18
A RECAP

       1
                                     Social media is here to stay
                                             (not a fad)



       2
                                  People using it to connect friends
                                      (and to search for jobs)



       3
                                     Get online, connect, share




       4
                                  HR leading to attract and recruit
                                          the best talent

                                     19
@ZoneCreative - iStockphoto.com
Related
Presentations




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Connecting with me

        http://www.asiahrblog.com
  http://www.slideshare.net/williamchin
  http://www.linkedin.com/in/williamchin
   https://twitter.com/#!/@williamchin
                  Presented at
   4th Annual Talent Management Asia Summit

Information contained within is the opinion21 the author and not that of my employer.
                                            of

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Innovation in Talent Attraction

  • 1. Innovation in Talent Attraction Social Media for Recruiting illiam Chin W ector Staffi ng Dir Qualc omm, APAC @ZoneCreative - iStockphoto.com Inspired by @jesseedee
  • 3. Singaporeans #1 Spends the Most Time on Experian Hitwise © AVAVA - Fotolia.com
  • 4. 525,000 users 930,000 users 2,500,000 users
  • 5. © Ariwasabi - Fotolia.com 1 in 5 Singaporean job seekers are using social media to look for job openings • Facebook is the most popular social media site for Gen Y (aged 18-29) respondents to look for work • LinkedIn is preferred by Gen X (aged 30-47) and baby boomers (aged 48-65) • 45 percent of Gen Y respondents say it is essential to be active on social media in order to advance their careers • compared with 35 percent of baby boomers and 34 percent of Gen X. 5 Kelly Global Workforce Index Survey, May 4, 2011
  • 6. © Stephen Coburn - Fotolia 6
  • 7. © taka - Flotilla.com 7
  • 8. 400 forwards and 50 resumes in his inbox within 10 hours. 8 http://www.thomascrampton.com/china/recruiting-via-sina-weibo/
  • 9. 3 Easy Steps id to get Do n’t b e afra st arted 9
  • 11. •Update your status •What you are working on today •Post an announcement 11
  • 13. No Activity No Updates No Posts No Identity No Friends/Contacts WHO ARE YOU? © Aleksandr Evseev - Fotolia.com 13 © drizzd - Fotolia.com
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  • 17. Police or Policies HR IT PR/Media Use Common Sense Boss Test Newspaper Test 17 © Peter Kim - Fotolia.com
  • 18. What we do can quite literally make or break a company. If we can’t attract and retain the best staff, then our company will lose ground rapidly... “A Guide to Recruitment 3.0” by Matthew Jeffery (EMEA talent acquisition & global talent brand of Autodesk) and Amy McKee, (Global Director of Talent Acquisition of Autodesk) http://lnkd.in/QyPv28 18
  • 19. A RECAP 1 Social media is here to stay (not a fad) 2 People using it to connect friends (and to search for jobs) 3 Get online, connect, share 4 HR leading to attract and recruit the best talent 19 @ZoneCreative - iStockphoto.com
  • 21. Connecting with me http://www.asiahrblog.com http://www.slideshare.net/williamchin http://www.linkedin.com/in/williamchin https://twitter.com/#!/@williamchin Presented at 4th Annual Talent Management Asia Summit Information contained within is the opinion21 the author and not that of my employer. of

Notas do Editor

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  5. Survey of about 900 companies\n
  6. 1st response... Get help from a headhunter...\nShould you rely on agency to source and supply your most critical asset?\n
  7. Well... Do agencies have you best interest?\nI never saw this resume from the agency. \n\nThey will supply candidates to the higher paying client (more commission) or somewhere they have confidence with placement.\n
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  9. Let’s talk about how to get started...\n
  10. Who would you trust? Use your real name. \n\nDon’t publish emails or phones. \n\n*Note of caution: the internet never forgets. \n
  11. Post - I am hiring for... Pls refer?\nOr ask a question on something you need researching...\n
  12. Comment: I like your blog most. Or click “like” on FB.\nIf you tweet, retweet something you like and to share with others\n\nLet’s look at examples next.\n
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  14. You need to be authentic. It’s about trust, community.\nThis is your brand of who you are (as HR) and who you represent. \nKeep your status up to date... \nLinkedIn profile - no names, limited professional data - might as well not have one\n\nAlso, as I interview candidates these days... They tell me that they have researched me...\n
  15. These are the social media I use - I use each one for different purposes, reach a different audience.\n1st three (LinkedIn, Facebook and Twitter) are fairly easy. Status updates, announcements\n\nThe blog requires some level of thought and insight. I write one blog a month. Slideshare - occasionally, when I present publicly. Keep those files for public consumption.\n\nIf you are still not ready... Spy (do a search of a colleague or a candidate).\n
  16. The whole point of a social network is to connect with others - leverage others\nYour network is only as strong as your strongest links. Are you go further out, the weaker the link... Potentially weakest part of your community - but, none the less an important part. Maybe your friends may not be interested in a job... But one of their friends, may be available.\n\nSo, enlist your team to help with recruitment and getting the word out through social media.\n\nIt is no longer just HR’s job (it would’ve been... If you paid the job posting fee to job boards, or only HR has access to the HR resume database). With social networks, HR is no longer at the center... Connections can come from anywhere...\n
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